{"id":4790,"date":"2013-06-19T22:51:15","date_gmt":"2013-06-20T02:51:15","guid":{"rendered":"http:\/\/serony.com\/?p=4790"},"modified":"2018-07-24T23:06:33","modified_gmt":"2018-07-25T03:06:33","slug":"guest-blog-%ea%b9%80%ec%9d%b8%ed%98%b8%ec%9d%98-%ea%b2%bd%ec%98%81%c2%b7%ea%b2%bd%ec%a0%9c-%ec%82%b0%ec%b1%85-21","status":"publish","type":"post","link":"https:\/\/serony.com\/ken\/2013\/06\/19\/guest-blog-%ea%b9%80%ec%9d%b8%ed%98%b8%ec%9d%98-%ea%b2%bd%ec%98%81%c2%b7%ea%b2%bd%ec%a0%9c-%ec%82%b0%ec%b1%85-21\/","title":{"rendered":"Guest Blog: \uae40\uc778\ud638\uc758 \uacbd\uc601\u00b7\uacbd\uc81c \uc0b0\ucc45 21"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><span style=\"font-size: x-large;\">&#8220;\ub178\ud0a4\uc544 \uc1e0\ub77d \uc774\uc720 \uc54c\uc558\ub2e4&#8221; \uc5f0\ubc1c\ud558\ub358 \ud540\ub780\ub4dc \uad50\uc218<\/span><\/strong><\/p>\n<p style=\"text-align: center;\">\u00a0<strong><em>2013.06.19<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4694\" aria-describedby=\"caption-attachment-4694\" style=\"width: 100px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/serony.com\/ken\/wp-content\/uploads\/2013\/04\/IHK-1.jpg\"><img decoding=\"async\" class=\"size-full wp-image-4694\" src=\"http:\/\/serony.com\/ken\/wp-content\/uploads\/2013\/04\/IHK-1.jpg\" alt=\"\uae40\uc778\ud638 \uad50\uc218\" width=\"100\" \/><\/a><figcaption id=\"caption-attachment-4694\" class=\"wp-caption-text\">\uae40\uc778\ud638 \uba85\uc608\uad50\uc218<\/figcaption><\/figure>\n<p>\ubbf8\uad6d \uc0cc\ub514\uc5d0\uace0(San Diego)\uc5d0 \uac08 \uae30\ud68c\uac00 \ud544\uc790\uc5d0\uac90 \ub450 \ubc88 \uc788\uc5c8\ub2e4. \uccab \ubc88\uc9f8\ub294 2007\ub144 \uc13c\ub514\uc5d0\uace0 \uc250\ub77c\ud2bc \ud638\ud154\uc5d0\uc11c \uc788\uc5c8\ub358 \uc81c27\ucc28 \uc138\uacc4\uc804\ub7b5\uacbd\uc601\ud559\ud68c \uc5f0\ub840\ud68c\uc758(SMS Annual Conference)\ucc38\uc11d \ub54c\uc600\uace0, \ub450 \ubc88\uc9f8\ub294 2011\ub144 \uc13c\ub514\uc5d0\uace0 \uadfc\uad50 \ub9ac\uc870\ud2b8\uc758 LOEWS \ud638\ud154\uc5d0\uc11c \uc5f4\ub838\ub358 SMS \ud2b9\ubcc4\ud68c\uc758(Special Conference)\ucc38\uc11d \ub54c\uc600\ub2e4.<\/p>\n<p>\u00a02007 \ub144 \uccab \ubc88\uc9f8 \uc13c\ub514\uc5d0\uace0 \uac14\uc744 \ub54c \uadf8\uacf3 \uc778\uc0c1\uc740 2008 \uc6d4\uac00 \ubd95\uad34 1\ub144 \uc804\uc774\uc5b4\uc11c \uadf8\ub7ec\ud588\ub294\uc9c0\ub294 \ubab0\ub77c\ub3c4 \ubb34\uc5b8\uac00 \ubb34\ub825\uac10\uc774 \ub290\uaef4\uc9c0\ub358 \ubd84\uc704\uae30\uc600\ub2e4. \uc57d 700\uc5ec\uba85\uc744 \ud5e4\uc544\ub9ac\ub294 \ud559\ud68c \ucc38\uac00\uc790\ub4e4\ub85c \uc250\ub77c\ud2bc \ud638\ud154 \ub85c\ube44\ub294 \ubd90\ube44\uace0 \uc788\uc5c8\ub294\ub370\ub3c4 \ud638\ud154\ub3c4 \uc608\uc678\ub294 \uc544\ub2cc \ub4ef \uc0dd\ub3d9\uac10\uc744 \ub290\ub084 \uc218\uac00 \uc5c6\uc5c8\ub2e4. \ud2b9\ud788 \ubc30\uc815\ubc1b\uc740 \ub8f8\uc758 \uc138\uba74\ub300 \ubc1c\ube0c\uac00 \uc81c\ub300\ub85c \uc791\ub3d9\uc774 \uc548 \ub3fc \ubb3c\uc774 \uc904\uc904 \uc0c8\uace0 \uc788\uc5b4 \ud504\ub860\ud2b8\uc5d0 \uc54c\ub9ac\uc790 \uc218\ub9ac\uacf5\ub4e4\uc774 \uc654\ub2e4 \uac14\ub2e4 \ud558\uba70 \uc190\uc744 \ubd24\uc9c0\ub9cc \uc784\uc2dc\ubcc0\ud1b5\ub3c4 \uc798 \uc548 \ub418\ub294 \uac78 \ubcf4\uba74\uc11c\ub294 \ubb54\uac00 \ud070 \uc774\uc0c1(\u7570\u5e38)\uc774 \uac10\uc9c0\ub418\uc5c8\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub7ec\ud568\uc5d0\ub3c4 SMS \uc5f0\ub840\ud68c\uc758 \ud589\uc0ac\ub294 \uadf8\ub7f0\ub300\ub85c \uc131\ub300\ud558\uac8c \uc798 \uc9c4\ud589\ub418\uace0 \uc788\uc5c8\ub2e4. \ud544\uc790\ub294 \uadf8\uac04 \uad50\ubd84\uad00\uacc4\ub97c \ub9fa\uc5b4 \uc628 \uc601\uad6d Warwick\uc758 John McGee \uad50\uc218, \uc2a4\uc704\uc2a4 IMD\uc758 Bala \uad50\uc218, \ubd81\uacbd\ub300 GSM\uc758 Changqi WU \ubd80\uc6d0\uc7a5\uc744 \ube44\ub86f\ud55c 10\uc5ec\uba85\uc758 \ud68c\uc6d0\ub4e4\uacfc \ud574\ud6c4\uc758 \uc778\uc0ac\ub97c \ub098\ub204\uba70 \ubbf8\ub9ac \uc900\ube44\ud574 \uac04 Dynamic Management Theory(DMT)\uc5d0 \ub300\ud55c PPT \uc790\ub8cc\ub97c \uccab\ub0a0 \uc77c\uc815\uc774 \ub05d\ub098\uace0 \uc800\ub141\uc744 \ub9c8\uce5c \ud6c4 \ub098\ub220\uc8fc\uc5c8\ub2e4. \uadf8\ub7f0\ub370 \uadf8 \ub2e4\uc74c\ub0a0 \uc544\uce68 SMS\uc804 \ud68c\uc7a5\uc774\uc5c8\ub358 McGee \uad50\uc218\uac00 \uc2a4\ud2f0\ube10 \ud0b4(\ub2f9\uc2dc \uadf8\ub294 \ud544\uc790\ub97c \uadf8\ub807\uac8c \ubd88\ub800\uc74c)\ud558\uba70 \ud070 \uc18c\ub9ac\ub85c \ud544\uc790\ub97c \ubd80\ub974\uba70 \ud544\uc790\ub97c \uc77c\ucc0d\ubd80\ud130 \uae30\ub2e4\ub838\ub2e4\uba70 \uc804\ub0a0 \uc900 PPT \uc790\ub8cc\uc5d0 \ubb54\uac00\uac00 \uc794\ub729 \uc4f0\uc5ec \uc9c4 \uac83\uc744 \ub4e4\uace0\ub294 \uc9c8\ubb38\uc774 \uc788\ub2e4\ub294 \uac83\uc774\uc5c8\ub2e4. \uc5bc\ub978 \ud544\uc790\uc5d0\uac8c \ub2e4\uac00 \uc628 \uc0dd\uac01\uc740 McGee \uad50\uc218\uac00 DMT\uc5d0 \ub300\ud574 \ub300\ub2e8\ud55c \uad00\uc2ec\uacfc \ud765\ubbf8\ub97c \uac16\uace0 \uc788\uad6c\ub098 \ud558\ub294 \uac83\uc774\uc5c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uadf8\uac00 DMT\uc640 \uad00\ub828\ud558\uc5ec \ud544\uc790\uc5d0\uac8c \uc81c\uae30\ud55c \uc9c8\ubb38\uc758 \uc694\uc9c0\uc640 \uc8fc\uace0\ubc1b\uc740 \ub300\ud654\ub294 \uc774\ub7ec\ud588\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>1) \uacf5\uae09\uacfc\uc789\uacfc \uc218\uc694\ubd80\uc871 \uac04\uc758 \ubd88\uade0\ud615(imbalance)\uc774 1929\ub144 \uc138\uacc4\ub300\uacf5\ud669\uc744 \uc57c\uae30 \uc2dc\ud0a8 \uac83\ucc98\ub7fc 1997\ub144 \uc774\ud6c4 10\ub144 \uc0ac\uc774\uc5d0 \ubbf8\uad6d GDP\uc758 25\ubc30\uac00 \ub118\uc744 \uc815\ub3c4\ub85c \uae09\uc99d\ud55c \ud30c\uc0dd\uae08\uc735\uc0c1\ud488\uc73c\ub85c \uc778\ud55c \uae08\uc735\uacbd\uc81c(money economy)\uc758 \ucd08\uac70\ub300\ud654\uc640 1980\ub144\ub300 \ucd08\ubc18\ubd80\ud130 \uc1e0\ub77d\ud574 \uc628 \uc81c\uc870\uc5c5\uc73c\ub85c \uc778\ud55c \uc2e4\ubb3c\uacbd\uc81c\uc758 \uc65c\uc18c\ud654\uc640\uc758 \ubd88\uade0\ud615\uc73c\ub85c \ubbf8\uad6d\uacbd\uc81c\ub294 \uacb0\uad6d \uba38\uc9c0\uc54a\uc544 \ud070 \ud30c\uad6d\uc744 \ub9de\uc73c\ub9ac\ub77c \ubcf4\ub294 \ud544\uc790\uc758 \uc2dc\uac01\uc774 \ub108\ubb34 \uc9c0\ub098\uce5c \uac74 \uc544\ub2cc\uac00?<\/p>\n<p>\u00a0\uc774\uc5d0 \ub300\ud574, \uc544\uc9c1 \uc2e4\uc81c\ub85c \ubc8c\uc5b4\uc9c4 \uc77c\uc774 \uc544\ub2c8\ubbc0\ub85c \ub204\uad6c\ub4e0 \ub2e8\uc815\uc801\uc73c\ub85c \uc598\uae30\ud560 \uc218\ub294 \uc5c6\uc9c0\ub9cc \ud070 \ubb38\uc81c\uc758 \uc18c\uc9c0\uac00 \uc788\ub2e4\ub294 \uc120\uc5d0\uc11c \uc77c\ub2e8\uc740 \ubd09\ud569\ud558\uc600\uc74c.<\/p>\n<p>&nbsp;<\/p>\n<p>2) 1980\ub144\ubd80\ud130 \uc804\ub7b5\uacbd\uc601(strategic management)\uc774 \uacbd\uc601\ud559\uc758 \ud55c \uc601\uc5ed\uc744 \ud615\uc131\ud558\uc5ec \uc628\uc9c0\uac00 27\ub144\uc774\ub098 \ub418\uc5c8\ub294\ub370 \uac70\uc758 \uac19\uc740 \uae30\uac04 \ub3d9\uc548(1980-2007) \ubbf8\uad6d\uacbd\uc81c\uac00 \uacc4\uc18d \uc1e0\ub77d\ud558\uc5ec \uc628 \uc0ac\uc2e4\uc744 \ub4e4\uc5b4 \uc804\ub7b5\uacbd\uc601\uc774 \uadf8\uac04 \uc81c\uacf5\ud574 \uc628 \uc774\ub860\/\ubaa8\ub378\/\ubd84\uc11d\ub3c4\uad6c\ub4e4\uc774 \uacb0\uad6d \uc2e4\uc6a9\uc131\uc774 \ub35c\ud55c \uac83\ub4e4\uc774\ub77c\uace0 \ubcf4\ub294 \ud544\uc790\uc758 \uc0ac\uace0 \uc5ed\uc2dc \ub17c\ub9ac\uc758 \ube44\uc57d \uc544\ub2cc\uac00?<\/p>\n<p>\u00a0\uc774\uc5d0 \ub300\ud574, \uc804\ub7b5\uacbd\uc601\uc758 \uae30\ubcf8\uad00\uc810\uc774 \uc694\uc18c\ud658\uc6d0\uc8fc\uc758(reductionism: \uac01 \uc694\uc18c\uc758 \ucd1d\ud569\uc774 \uc804\uccb4\ub77c\ub294 \ucca0\ud559\uc801 \uc0ac\uace0)\uc5d0 \uae30\ucd08\ud558\uace0 \uc788\uc5b4 \uc778\ud130\ub137\ud601\uba85 \ud6c4 \uc0c1\ud638\uc758\uc874\uc131\uc774 \ub192\uc544\uc9c0\uace0 \uc0c1\ud638\uc791\uc6a9\uc774 \uc2ec\ud654\ub418\ub294 \uc0c1\ud669\uc5d0\uc11c\ub294 \uae30\uc5c5\uacfc \uc0b0\uc5c5\uc744 \uac01\uac01 \ud558\ub098\uc758 \uc804\uccb4\ub85c\uc11c(as a whole) \ud30c\uc545\ud558\ub294 \uac1c\ub150\uc801 \ud2c0\uc774 \uc694\uad6c\ub418\uba70 \uc774\ub7f0 \uba74\uc5d0\uc11c \uc804\ub7b5\uacbd\uc601\uc740 \ud55c\uacc4\ub97c \ub098\ud0c0\ub0bc \uc218\ubc16\uc5d0 \uc5c6\ub2e4, \ub294 \uc778\uc2dd\uc5d0\ub294 \uacf5\uac10\uc744 \ud45c\ud588\uc74c.<\/p>\n<p>&nbsp;<\/p>\n<p>3) \ud55c\uad6d\uc758 \ub300\uae30\uc5c5\uc778 \uc7ac\ubc8c(Chaebol)\ub4e4\uc774 \uc798\ub098\uac00\ub294 \uc774\uc720\uac00 \ubb54\uac00? \ud2b9\ud788 \uc0bc\uc131(Samsung)\uc774 Fortune Global 500\uc5d0\uc11c 2005\ub144\uc5d0 40\uc704\uad8c\uc73c\ub85c \uc9c4\uc785\ud588\uace0 2007\ub144\uc5d0\ub3c4 30\uc704\uad8c\uc73c\ub85c \uc0c1\uc2b9\ubb34\ub4dc\uc778\ub370 \uadf8 \uc694\uc778\uc740 \ubb34\uc5c7\uc774\ub77c\uace0 \ubcf4\ub294\uac00? \ub354\uc6b1\uc774 \uc18c\uc720\uc640 \uacbd\uc601\uc758 \ubd84\ub9ac\ub97c \uae08\uacfc\uc625\uc870\ucc98\ub7fc \uac00\ub974\uccd0 \uc628 \uc6b0\ub9ac\ub4e4\ub85c\uc11c\ub294 \uc0bc\uc131\uc758 \uacbd\uc6b0\uac00 \ucc38\uc73c\ub85c \ub2f9\ud669\uc2a4\ub7f0 \uba74\uc774 \uc544\ub2d0 \uc218 \uc5c6\ub2e4\ub294 \uac83\uc774\uc5c8\ub2e4.<\/p>\n<p>\u00a0\uc774\uc5d0 \ub300\ud574\uc11c, McGee \uad50\uc218\uc640 \ud544\uc790\ub294 \uc544\uce68 \uc2dd\uc0ac\ub97c \ud558\uba74\uc11c\ub3c4 \uc9c4\uc9c0\ud55c \ud1a0\ub860\uc744 \uacc4\uc18d\ud588\uace0 \ubc1c\ud45c\uc138\uc158\uc774 \uc2dc\uc791\ub418\uc5c8\ub294\ub370\ub3c4 \ubc1c\ud45c\uc7a5\uc5d4 \ub4e4\uc5b4\uac00\uc9c0\ub3c4 \uc54a\uace0 \uc11c\ub85c\uc758 \uc8fc\uc7a5\uc744 \uc8fc\uace0\ubc1b\uc558\ub294\ub370 \uc774\ub294 \uc0bc\uc131\uc131\uc7a5\uc758 \uba74\ubaa8\ub97c \uba87 \ub9c8\ub514\ub85c \uc815\ub9ac\ud558\ub294 \uac8c \uc5b4\ub835\ub2e4\ub294 \uc120\uc5d0\uc11c \uc598\uae30\ub97c \ub9fa\uc5c8\ub2e4.<\/p>\n<p>\u00a0<!--more--><\/p>\n<p>\ub2e4\ub9cc \ub2f9\uc77c \ud544\uc790\ub294 \uc0bc\uc131 PR Man\uc774 \uc544\ub2c8\ub77c\ub294 \uc810\uc744 \uac15\uc870\ud558\uba74\uc11c \ud544\uc790\uac00 \uc0bc\uc131\uc790\ub3d9\ucc28 \ube44\uc0c1\uc784\uac10\uc0ac\ub97c \uba87 \ub144 \ub9e1\uc558\ub358 \uacbd\ud5d8\uc5d0 \ube44\ucdb0\ubcfc \ub54c \uc0bc\uc131\uc740 \ubd80\uc815\ubd80\ud328(\u4e0d\u6b63\u8150\u6557)\uc640 \ub178\uc870(\uf92f\u7d44), \uc774 \ub450 \uac00\uc9c0\uac00 \uc5c6\ub294 \ucc38\uc73c\ub85c \ub0a8\ub2e4\ub978 \uae30\uc5c5\uc784\uc744 \uc5ed\uc124\ud588\ub2e4. \ubd80\uc815\ubd80\ud328\uac00 \uc5c6\ub2e4 \ubcf4\ub2c8 \uc870\uc9c1\uad6c\uc131\uc6d0\ub4e4\uc774 \ub534 \uc0dd\uac01\uc744 \ud574\uc57c \ud560 \uc774\uc720\ub3c4 \ud544\uc694\ub3c4 \uc5c6\uc73c\ub2c8 \uc790\uc5f0\ud788 \uc8fc\uc778\uc758\uc2dd\uc744 \uac16\uac8c \ub418\uace0 \uc8fc\uc778\uc758\uc2dd\uc744 \uc9c0\ub2cc \uadf8\ub7f0 \uc885\uc5c5\uc6d0\ub4e4\uc774\ub2e4 \ubcf4\ub2c8 \uc65c \ub178\uc870\uac00 \ud544\uc694\ud558\uaca0\ub294\uac00, \ub77c\ub294 \ud544\uc790\uc758 \uc124\uba85\uc5d0 McGee \uad50\uc218\ub294 \ucc38\uc73c\ub85c \uc774\ud574\uac00 \ub418\uba74\uc11c\ub3c4 \uc774\ud574\uac00 \uc548 \ub418\ub294 \ub300\ubaa9 \uac19\ub2e4\uace0 \ud574\uc11c \ub458\uc740 \ud070 \uc18c\ub9ac\ub97c \ub0b4\uba70 \ud55c\uaecf \uc6c3\uc5c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc544\ubb34\ud2bc \uadf8\ub0a0\uc758 \uadf8 \ud654\ub048\ud55c \ud1a0\ub860\uc740 \uadf8 \ud6c4 McGee \uad50\uc218\uc640 \ud544\uc790\uac00 \uc11c\ub85c \uc774\uba54\uc77c\uc744 \uc8fc\uace0\ubc1b\ub294 \uac00\uae5d\uace0 \uaca9\uc758 \uc5c6\ub294 \uc0ac\uc774\uac00 \ub418\uc5c8\ub294\ub370 2011\ub144 \ud6c4\ubc18 \uc5b4\ub290 \ub0a0 \uadf8\ub294 \uc790\uae30\uac00 2013\ub144 \uc5ec\ub984\uc5d0 \ubc1c\uac04\ub418\ub294 &#8216;Wiley-Blackwell Encyclopedia of management 3rd Edition&#8217;\uc5d0 \uc2e4\ub9b4 Strategic management\uc758 \ud3b8\uc9d1\ucd1d\ucc45\uc784\uc744 \ub9e1\uc558\ub2e4\uba70 \uc790\uae30\uc758 \ud544\uc9c4\uc73c\ub85c \ucc38\uc5ec\ud574 \ub2ec\ub77c\ub294 \ubd80\ud0c1\uc744 \ud574 \uc654\ub2e4. \ud544\uc790\ub294 \ucf8c\ud788 \uc751\ud55c\ub2e4\ub294 \ub2f5\uc2e0\uc744 \ubcf4\ub0c8\ub354\ub2c8 \uace7 \uc774\uc5b4 Wiley-Blackwell \ucd9c\ud310\uc0ac\uc5d0 \uc11c \uc7ac\ubc8c\uad6c\uc870(Chaebol Structure)\uc5d0 \ub300\ud574 1800-2400\uc790 \uc774\ub0b4\ub85c 10\uac1c\uc6d4 \ub0b4\uc5d0 \uc815\ub9ac\ud574 \ub2ec\ub77c\ub294 \ub0b4\uc6a9\uc758 \ub17c\ubb38\uccad\ud0c1\uacc4\uc57d\uc11c\ub97c \ubcf4\ub0b4\uc654\ub2e4. \uadf8\ub798\uc11c \uacc4\uc57d\ub300\ub85c 2012\ub144 \ud558\ubc18\uae30\uc5d0 \uc7ac\ubc8c\uad6c\uc870\uc758 \ud615\uc131\uacfc \uc9c4\ud654(Emergence and Evolution of Chaebol Structure)\ub77c\ub294 \ub17c\ubb38\uc744 \ubcf4\ub0b4\uc8fc\uc5c8\ub354\ub2c8 \uace0\ub9d9\ub2e4\uba70 \ub17c\ubb38 \uc6d0\uc548\ub300\ub85c \uac8c\uc7ac\ud0a4\ub85c \ud588\ub2e4\ub294 \uacb0\uc815\uc744 \ud1b5\ubcf4\ud574 \uc654\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud544\uc790\uac00 \uc0cc\ub514\uc5d0\uace0\uc5d0 \ub450 \ubc88\uc9f8 \uac04 \ub54c\ub294 2008 \uc6d4\uac00\ubd95\uad34(Wall Street meltdown)\ub77c\ub294 \uae08\uc735\uc704\uae30\uac00 \ud130\uc9c4 \uc9c0 3\ub144 \ub4a4\uc778 2011\ub144 \uc5ec\ub984 \ubc14\uce89\uc2a4\uc2dc\uc808\uc774\uc5c8\ub2e4. 2010\ub144\uc5d0 \ud0c0\uacc4\ud55c \ud575\uc2ec\uc5ed\ub7c9\uc758 \uc8fc\ucc3d\uc790\uc778 Prahalad \uad50\uc218\uc758 \uac70\uc8fc\uc9c0\uac00 \uc0c8\ub514\uc5d0\uace0 \uc600\ub358 \ud0d3\uc5d0 \uc0cc\ub514\uc5d0\uace0 \uadfc\uad50\uc758 \uace0\uae09 \ub808\uc870\ud2b8\uc5d0\uc11c \uadf8\uc758 1\uc8fc\uae30 \ucd94\ubaa8\ub97c \uacb8\ud55c SMS Special Conference\uac00 \uc5f4\ub9b0 \uac83\uc774\uc5c8\ub294\ub370 \ud68c\uc758\uc8fc\uc81c\uac00 \ud575\uc2ec\uc5ed\ub7c9\uc774\ub77c\ub294 \ud2b9\uc218\ud55c \ud0d3\uc5d0 \ud559\ud68c \ucc38\uc11d\uc790\ub294 70\uc5ec\uba85\uc5d0 \ubd88\uacfc\ud588\ub2e4.<\/p>\n<p>\u00a03\uac1c\uc758 \ub17c\ubb38\ubc1c\ud45c\uc138\uc158\uc774 \ub3d9\uc2dc\uc5d0 \uc9c4\ud589\ub418\ub294 \uc5b4\ub290 \uc138\uc158\uc5d0\uc11c \ud544\uc790\ub294 &#8216;Core Competence: Starting Point to Trigger Dynamic Management based on Firm Power Theory&#8217;\ub77c\ub294 \ub17c\ubb38\uc744 \ubc1c\ud45c\ud588\ub294\ub370 \uc81c\ubaa9 \ud0d3\uc774\uc5c8\ub294\uc9c0 \ucc38\uc11d\uc790\uc758 \ubc18\uc774 \ub118\ub294 40\uc5ec\uba85\uc744 \ud5e4\uc544\ub9ac\ub294 \ud68c\uc6d0\ub4e4\uc774 \ub4e4\uc5b4\uc640 \uacbd\uccad\ud558\uc600\ub2e4. \ud544\uc790\uc5d0\uac8c \uc8fc\uc5b4\uc9c4 \uc2dc\uac04\uc744 \ub2e4 \uc4f0\uace0\ub3c4 \ubaa8\uc790\ub77c \uc591\ud574\ub97c \uad6c\ud574\uac00\uba70 \uc5bc\ub9c8\uc758 \uc2dc\uac04\uc744 \ub354\ud574 \uc598\uae30\ub97c \ub05d\ub0b4\ub2c8 \ubc18\uc751\uc774 \uc544\uc8fc \uc88b\uc558\ub2e4\uace0 \ub290\uaef4\uc84c\ub294\ub370, \uc774\ub294 \ubc1c\ud45c \ub54c \ubaa8\ub450 \uc228\uc744 \uc8fd\uc774\uace0 \uacbd\uccad\ud588\uace0 \ud1a0\ub860 \ub54c\uc5d0\ub3c4 \ub204\uad6c \ud558\ub098 \ub531 \ubd80\ub7ec\uc9c0\ub294 \uc9c8\ubb38\ubcf4\ub2e4\ub294 \uc0c8\ub85c\uc6b4 \uc2dc\uac01\uacfc \uc774\ub860\uccb4\uacc4\uc5d0 \ub180\ub78d\ub2e4\ub294 \ucc2c\uc0ac\ub9cc\uc744 \ubcf4\ub0b4\ub294 \uac78 \ubcf4\uba74\uc11c \uadf8\ub7f0 \uac10\uc774 \ub4e4\uc5c8\uc5c8\ub2e4.<\/p>\n<p>\u00a0\ubc1c\ud45c\uc640 \ud1a0\ub860\uc774 \ub05d\ub098 \ud544\uc790\uac00 \ubc1c\ud45c\uc7a5\uc744 \ub098\uc624\uc790 \ucc38\uc11d\uc790\uc758 \uc0c1\ub2f9\uc218\uac00 \ud544\uc790\ub97c \ub530\ub77c \ub098\uc640 \uba85\ud568\uc744 \uc8fc\uba74\uc11c \ud544\uc790\uc758 \ub17c\ubb38 \ub0b4\uc6a9\uc5d0 \uae4a\uc774 \uac10\uba85\ub418\uc5c8\ub2e4\ub294 \ucc2c\uc0ac\ub97c \uc5f0\ubc1c\ud588\ub2e4. \uadf8\ub7f0\ub370 \uadf8 \uc911\uc5d0\ub294 \ud540\ub780\ub4dc \uc5b4\ub290 \ub300\ud559\uad50 \uc218\uc640 \uadf8\uc758 \uc5ec\uc790 \ubc15\uc0ac\uacfc\uc815\ud559\uc0dd\ub3c4 \uc788\uc5c8\ub294\ub370 \uadf8\ub4e4\uc740 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc774 \uc790\ub9ac\ub97c \ub728\uae38 \uae30\ub2e4\ub9ac\uba70 \ud544\uc790\uc640 \uc880 \ub354 \uc774\uc57c\uae30\ud558\uae38 \uc6d0\ud588\ub2e4. \uadf8 \uc5f0\uc720\uc778\uc989\uc2a8 \ud544\uc790\uac00 \ubc1c\ud45c \uc911\uc5d0 \ud540\ub780\ub4dc Nokia\uc758 \uc1e0\ub77d\ud604\uc0c1\uc744 \uc608\ub85c \ub4e0 \ubc14\uac00 \uc788\uc5c8\ub294\ub370 \uc790\uae30\uac00 \ud604\uc7ac Nokia\uc758 \uacbd\uc601\uc790\ubb38\uc744 \ub9e1\uace0 \uc788\uc73c\uba70 \uc774\ubc88 \ud68c\uc758 \ucc38\uc11d\ub3c4 Nokia \uc1e0\ub77d\uc774\uc720\ub97c \uc54c\uace0\uc790 \ud568\uc5d0\uc11c\uc600\ub2e4\ub294 \uac83\uc774\uc5c8\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub7ec\uba74\uc11c \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc5d0 \ub300\ud574 \uc624\ub298 \ubc1c\ud45c\ud55c \uac83\uc744 \ud55c \ubc88 \ub354 \ucc28\uadfc\ucc28\uadfc \uc124\uba85\ud574 \uc904 \uc218 \uc5c6\uaca0\ub290\ub0d0\ub294 \uac83\uc774\uc5c8\ub2e4. \uadf8\ub798\uc11c \ub2f9\uc2dc \uadf8\uc5d0\uac8c \ub4e4\ub824\uc900 \ub0b4\uc6a9\uc744 \uc694\uc57d\ud574 \ubcf8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uae30\uc5c5\uc740 \uc8fc\uc9c0\ud558\ub294 \ubc14\uc640 \uac19\uc774 \uc774\uc775\uc744 \ucd94\uad6c\ud558\ub294 \uacbd\uc81c\uc8fc\uccb4(Profit-Seeker)\uc774\ub2e4. \uc774\uc775\uc740 \uc218\uc775(revenue)\uacfc \ube44\uc6a9(cost)\uc758 \ucc28\uc774\uc774\uba70 \uc218\uc775\uc740 \uc624\ub85c\uc9c0 \uace0\uac1d\uc73c\ub85c\ubd80\ud130\ub9cc \uc624\uae30 \ub54c\ubb38\uc5d0 \ub9ac\ub354\ub294 \uadf8 \ub9ce\uc740 \uc774\ud574\uad00\uacc4\uc790(Stakeholder) \uc911\uc5d0\uc11c\ub3c4 \uace0\uac1d \ud2b9\ud788 \uc9c0\ubd88\uc758\ud5a5\uc744 \uc9c0\ub2cc \uace0\uac1d\ub9cc\uc774 \uae30\uc5c5\uc218\uc775\uc758 \uc720\uc77c\ud55c \uc9c4\uc6d0\uc9c0\ub77c\ub294 \uc0ac\uc2e4\uc744 \ud56d\uc0c1 \uc720\ub150\ud558\uace0 \uc788\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub7f0\ub370 \uc9c0\ubd88\uc758\ud5a5\uc744 \uc9c0\ub2cc \uace0\uac1d\ub2c8\uc988\ub294 \uc5b8\uc81c\ub098 \ub2c8\uc988\uc18d\uc131\uc758 \uc9d1\ud569\uc73c\ub85c \ud45c\ud604\ub420 \uc218 \uc788\uc73c\uba70 \uc774\ub4e4 \ub2c8\uc988\uc18d\uc131\ub4e4\uc740 \ud06c\uac8c \uace0\uac1d\ub9cc\uc871\uc744 \uac00\uc838\uc624\ub294 \uc5b4\ud544\ub2c8\uc988\uc18d\uc131(appeal needs attributes: ANA)\uacfc \uadf8\uac83\uc774 \uacb0\uc5ec\ub420 \ub54c \uace0\uac1d\uc740 \uc544\uc608 \uad00\uc2ec\uc870\ucc28\ub3c4 \uac16\uc9c0 \uc54a\uac8c \ud558\ub294 \uae30\ubcf8\ub2c8\uc988\uc18d\uc131(basic needs attributes : BNA)\uc73c\ub85c \uad6c\ubd84\ub420 \uc218 \uc788\ub2e4.<\/p>\n<p>\u00a0\uace0\uac1d\uc740 \uc6b0\uc120 \uae30\ubcf8\uc18d\uc131\uc774 \ucd5c\uc18c\ud55c 100% \ucda9\uc871\ub418\uc5b4 \uad00\uc2ec\uc744 \uac16\ub294 \uc0c1\ud0dc\uc5d0\uc11c \uc5b4\ud544\uc18d\uc131\uc774 \ucda9\uc871\ub418\uc5b4 \ub9cc\uc871\uc744 \ub290\ub084 \uac83\uc73c\ub85c \uae30\ub300\ub418\ub294 \uc21c\uac04\ubd80\ud130 \uc9c0\ubd88\uc758\ud5a5\uc744 \uac16\uac8c \ub41c\ub2e4. \uadf8\ub9ac\uace0 \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc740 \uace0\uac1d\uc758 \ub9cc\uc871\uc218\uc900\uc5d0 \ub530\ub77c\uc11c \uc815\ud574\uc9c0\uac8c \ub41c\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc740 \ud604\uc2dc\uc218\uc694\uc758 \ud06c\uae30, \ub2c8\uc988\uc758 \uc131\uaca9, \uc5b4\ud544\uc18d\uc131\uc758 \uacb0\uc5ec \uc815\ub3c4\uc5d0 \ub530\ub77c\uc11c \ub2ec\ub77c\uc9c0\uc9c0\ub9cc, \uc77c\ubc18\uc801\uc73c\ub85c \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc740 \uae30\ubcf8\uc18d\uc131\uc774 100% \ucda9\uc871\ub41c \uc0c1\ud0dc\uc5d0\uc11c \uc5b4\ud544\uc18d\uc131\uc774 \ub9ce\uc774 \ucda9\uc871\ub420\uc218\ub85d \ub192\uc544\uc9c0\uace0 \ub35c \ucda9\uc871\ub420\uc218\ub85d \ub0ae\uc544\uc9c4\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub7f0\ub370 \uc774\ub97c \ub2ec\ub9ac \ud45c\ud604\ud558\uba74 \uc5b4\ud544\uc18d\uc131\uc758 \uacb0\uc5ec(lack of ANA)\uac00 \uc801\uc73c\uba74 \uc801\uc744\uc218\ub85d \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc740 \ub192\uc544\uc9c0\uace0 \uc5b4\ud544\uc18d\uc131\uc758 \uacb0\uc5ec\uac00 \ud06c\uba74 \ud074\uc218\ub85d \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc740 \ub0ae\uc544\uc9c0\ubbc0\ub85c \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc740 \uc5b4\ud544\uc18d\uc131\uc758 \uacb0\uc5ec\uc5d0 \ub300\ud55c \uc5ed(\u9006)\ud568\uc218\ub85c \ud45c\uc2dc\ub420 \uc218 \uc788\ub2e4.<\/p>\n<p>\u00a0\uc774 \uba85\uc81c\ub97c \uae30\ucd08\ub85c \uc9c0\ubd88\uc758\ud5a5\ubaa8\ub378\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub2e4. \uc9c0\ubd88\uc758\ud5a5\ubaa8\ub378\uc5d0\uc11c \uace0\uac1d\ub9cc\uc871\uc601\uc5ed(customer satisfaction zone: \uae30\ubcf8\uc18d\uc131\uc774 100%\ucda9\uc871\ub418\uba74\uc11c \uc5b4\ud544\uc18d\uc131\uc774 0%\uc5d0\uc11c 100%\ucda9\uc871\ub418\ub294 \uc601\uc5ed) \ub0b4\uc5d0\uc11c \uc5b4\ud544\uc18d\uc131\uc758 \uacb0\uc5ec\uc5d0 \ub300\ud574 \uace0\uac1d\uc774 \uc5bc\ub9c8\ub098 \ubbfc\uac10\ud55c \ubc18\uc751\uc744 \ub0b4\ubcf4\uc774\ub290\ub0d0\uc5d0 \ub530\ub77c\uc11c \uc6b0(\u53f3)\ub85c \ud558\ud5a5(\u4e0b\u5411)\ud558\ub294 \uc5ec\ub7ec \uac00\uc9c0 \ud615\ud0dc\uc758 \uc9c0\ubd88\uc758\ud5a5\uace1\uc120(WTP curves)\uc774 \uc5bb\uc5b4\uc9c0\uac8c \ub41c\ub2e4.<\/p>\n<p>\u00a0\uc989, \uc5b4\ud544\uc18d\uc131\uc774 \uc870\uae08\ub9cc \uacb0\uc5ec\ub418\uc5b4\ub3c4 \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc774 \ubbfc\uac10\ud558\uac8c \ubc18\uc751\uc744 \ub0b4\ubcf4\uc774\ub294 \uba85\ud488 \ub2c8\uc988\uc640 \uac19\uc740 \uacbd\uc6b0\uc640 \uadf8 \ubc18\ub300\ub85c \ube44\uad50\uc801 \ub454\uac10\ud558\uac8c \ubc18\uc751\ud558\ub294 \uc0dd\ud544\ud488 \ub2c8\uc988\uc640 \uac19\uc740 \uacbd\uc6b0 \uadf8\ub9ac\uace0 \uadf8 \uc911\uac04\ud615\ud0dc \ub4f1 \uc5ec\ub7ec \ud615\ud0dc\uc758 \uc9c0\ubd88\uc758\ud5a5\uace1\uc120\uc774 \uc788\uc744 \uc218 \uc788\ub2e4.<\/p>\n<p>\u00a0\uae30\ubcf8\uc18d\uc131 100%\ub85c \ucda9\uc871\ub41c \uc0c1\ud0dc\uc5d0\uc11c \uc5b4\ud544\uc18d\uc131\ub3c4 100% \ucda9\uc871\ub418\uba74 \uace0\uac1d\uc740 \uace0\uac1d\ub9cc\uc871\uc744 \ub118\uc5b4 \uace0\uac1d\uac10\ub3d9(customer excitement)\uc744 \ub290\ub07c\uba74\uc11c \ucd5c\ub300\uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc744 \ub0b4\ubcf4\uc774\uac8c \ub41c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uace0\uac1d\uc774 \ub0b4\ubcf4\uc774\ub294 \ucd5c\ub300\uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc774\ub780 \uae30\uc5c5\uc758 \uc785\uc7a5\uc5d0\uc11c \ubcf4\uba74 \uae30\uc5c5\uc774 \uc0ac\uc5c5\uc744 \ud1b5\ud574 \uae30\ub300\ud560 \uc218 \uc788\ub294 \ucd5c\ub300\uc758 \uc218\uc775 \uae30\ub300\uce58\uc774\ub2e4. \uc774\ub294 \uace7 \uc0ac\uc5c5\uc744 \ud1b5\ud574 \ucd94\uad6c\ud558\uace0\uc790 \ud558\ub294 \uc774\uc0c1\uc73c\ub85c\uc11c\uc758 \ub2f9\uc704(norm as ideal)\uc774\uba70 \uc774\ub7f0 \uc758\ubbf8\uc5d0\uc11c \uc0ac\uc5c5\uc131\uacf5\uc744 \ubcf4\uc7a5\ud558\ub294 \ubaa8\ubc94\ub2f5\uc548\uc73c\ub85c \uc778\uc2dd\ub420 \uc218 \uc788\ub2e4.<\/p>\n<p>\u00a0\ub530\ub77c\uc11c \uc0b0\uc5c5(\uc2dc\uc7a5)\ub808\ubca8\uc5d0\uc11c \uace0\uac1d\uc73c\ub85c \ud558\uc5ec\uae08 \ucd5c\ub300\uc758 \uc9c0\ubd88\uc758\ud5a5\uc744 \uac16\uac8c \ud560 \ub2c8\uc988\uc18d\uc131\uc758 \uc9d1\ud569\uc744 \ucc3e\uace0(Seek Norm), \uae30\uc5c5\uc774 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0(needs-focused innovation)\uc744 \ud1b5\ud574 \uc774\ub97c \ucda9\uc871\uc2dc\ucf1c\uc904 \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \uc0dd\uc0b0\u00b7\uc81c\uacf5\ud558\uae30\ub9cc \ud558\uba74(Get-to-Norm) \uc5b4\ub290 \uae30\uc5c5\uc774\ub4e0 \uc0ac\uc5c5\uc131\uacf5\uc744 \uac70\ub458 \uc218 \uc788\uac8c \ub41c\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub798\uc11c \uace0\uac1d\uc774 \ucd5c\ub300\uc758 \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc744 \ub0b4\ubcf4\uc77c \ubaa8\ubc94\ub2f5\uc548\uc73c\ub85c\uc11c\uc758 \uc81c\ud488\/\uc11c\ube44\uc2a4\uac00 \ubb34\uc5c7\uc778\uac00\ub97c \ucc3e\ub294 \ub370\uc11c\ubd80\ud130 \uae30\uc5c5\uc740 \uc0ac\uc5c5\uacbd\uc601\uc744 \ucc29\uc218\ud558\uac8c \ub41c\ub2e4.<\/p>\n<p>\u00a0\uace0\uac1d\uc740 \ubb34\ud55c\ud55c \uc7a0\uc7ac\ub2c8\uc988(latent needs)\ub97c \uac16\uace0 \uc788\uc9c0\ub9cc \uad6c\ub9e4\ub825\uc744 \uac00\uc9c0\uace0 \uc788\ub294 \uace0\uac1d\uc5d0\uac8c \uae30\uc5c5\uc774 \ud601\uc2e0\uc744 \ud1b5\ud574 \uc2e0\uc81c\ud488\/\uc11c\ube44\uc2a4\ub85c \uc0c8\ub85c\uc6b4 \uc5b4\ud544\uc18d\uc131\uc744 \ucd09\ubc1c\uc2dc\ud0a4\ub294 \uadf8 \uc21c\uac04\ubd80\ud130 \uace0\uac1d\uc740 \uc9c0\ubd88\uc758\ud5a5\uc744 \uac16\uac8c \ub418\uba70 \uc0c8\ub85c\uc6b4 \uc5b4\ud544\uc18d\uc131\uc774 \ub4f1\uc7a5\ud558\uba74 \uae30\uc874\uc758 \uc5b4\ud544\uc18d\uc131\uc740 \uae30\ubcf8\uc18d\uc131\uc73c\ub85c \ubc14\ub00c\uba74\uc11c \uace0\uac1d\ub2c8\uc988\ub294 \uc9c4\ud654\ud574 \uac04\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub2c8\uc988\uc9c4\ud654\ub294 \ud658\uacbd\ubcc0\ud654\uc758 \ucda9\uaca9\uc5d0 \ub530\ub77c\uc11c \ud06c\uac8c \uba87 \uac00\uc9c0 \ud615\ud0dc\ub85c \uad6c\ubd84\ub420 \uc218 \uc788\ub294\ub370 \uc7a0\uc2dc \uc815\ubcf4\uc804\ub2ec\uc5d0 \ub300\ud55c \ub2c8\uc988\uc9c4\ud654\uc758 \uc608\ub97c \ubcf4\uc790.<\/p>\n<p>\u00a0\uacfc\ud559\uc2dc \ub300 \uc774\uc804\uc5d0\ub294 \ubd09\ud654\ub77c\ub4e0\uac00, \uc0c8 \ub610\ub294 \uc5f0\uc744 \uc774\uc6a9\ud558\ub294 \ubc29\ubc95 \ub4f1\uc744 \ud1b5\ud574\uc11c \uc815\ubcf4\uac00 \uc804\ub2ec\ub41c \uc801\ub3c4 \uc788\uc5c8\uc9c0\ub9cc \uacfc\ud559\uae30\uc220\uc2dc\ub300\uac00 \uc5f4\ub9ac\uba74\uc11c \ubd80\ud638(code)\uc5d0 \uc758\ud55c \uc815\ubcf4\uc804\ub2ec\uc758 \ub2c8\uc988\uac00 \uad6c\ub9e4\ub825\uc744 \uc9c0\ub2c8\uba70 \ud604\uc7ac\uc218\uc694(explicit demand: \uad6c\ub9e4\ub825\ub3c4 \uc9c0\ubd88\uc758\ud5a5\ub3c4 \uc9c0\ub2c8\uace0 \uc788\ub294 \uace0\uac1d\uc9d1\ub2e8\uc758 \ud06c\uae30\ub97c \ub9d0\ud568)\uac00 \ud615\uc131\ub418\ub294 \uc2dc\uae30\uc5d0 Morse code\ub85c \uc804\uc2e0\uc2dc\ub300\uac00 \uc5f4\ub838\uace0 \uc774\ub294 1840\ub144\ub300 \uc774\ud6c4 100\uc5ec \ub144 \uc774\uc0c1 \uc8fc\uc885\uc758 \uc815\ubcf4\uc804\ub2ec\uc218\ub2e8\uc73c\ub85c \uc774\uc6a9\ub418\uc5b4 \uc654\ub2e4.<\/p>\n<p>\u00a0\uc804\uc2e0\uc2dc\ub300\uac00 \uc5f4\ub9b0 \ud6c4 \uc2dc\uac04\uc774 \ud750\ub984\uc5d0 \ub530\ub77c \uc815\ubcf4\uc804\ub2ec\uc758 \ub2c8\uc988\ub294 Code\uc5d0\uc11c \uc9c1\uc811 \ubaa9\uc18c\ub9ac(voice) \ub97c \ud1b5\ud574\uc11c \uc815\ubcf4\ub97c \uc8fc\uace0\ubc1b\uace0\uc790 \ud558\ub294 \ub300\ub3c4\uc57d \ub2c8\uc988\uc9c4\ud654(quantum needs evolution)\ub85c \uc5c4\uccad\ub09c \ub300\uae30\uc218\uc694(waiting demand)\uac00 \ud615\uc131\ub418\ub358 \uc2dc\uae30\uc5d0 Alexander Graham Bell\uc774 1876\ub144\uc5d0 \ube45\ubc45\ud601\uc2e0(big bang innovation)\uc778 \uc804\ud654\ub97c \ubc1c\uba85\ud558\uc790 \uc815\ubcf4\uc804\ub2ec\uc758 \ub300\ud601\uba85\uc774 \uc77c\uc5b4\ub098\uac8c \ub418\uc5c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \uc77c\ub2e8 \ubaa9\uc18c\ub9ac\uc5d0 \uc758\ud574 \uc815\ubcf4\ub97c \uc8fc\uace0\ubc1b\ub294 \uc804\ud654\uc2dc\ub300\uac00 \uc5f4\ub9b0 \ud6c4 100\uc5ec \ub144\uac04 \uc804\uc1a1\ubc29\uc2dd, \uad50\ud658\ubc29\uc2dd, \uc804\ud654\uae30 \ubaa8\ub378 \ub4f1\uc5d0\uc11c \ub54c\ub860 \uc18c\ud3ed\uc758 \ub2c8\uc988\uc9c4\ud654(minor needs evolution)\uac00 \ub610 \ub54c\ub860 \ub300\ud3ed\uc758 \ub2c8\uc988\uc9c4\ud654(major needs evolution)\uac00 \uc9c4\ud589\ub418\uc5b4\uc654\ub294\ub370 \uadf8\ub54c\ub9c8\ub2e4 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc73c\ub85c \uc774\ub97c \ucda9\uc871\uc2dc\ud0a8 \uae30\uc5c5\ub4e4\uc774 \uc2b9\uc790\uc758 \uc790\ub9ac\ub97c \ucc28\uc9c0\ud558\uc5ec \uc654\ub2e4.<\/p>\n<p>\u00a0\uc774\uc81c \uc804\ud654\uc2dc\ub300\uac00 100\uc5ec \ub144 \uc774\uc0c1 \uc9c0\uc18d\ub418\ub2e4 \ubcf4\ub2c8 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub4e0 \uae30\ub3d9\uc131(mobility)\uc788\uac8c \uc74c\uc131\uc73c\ub85c \uc815\ubcf4\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc5c8\uc73c\uba74 \ud558\ub294 \ub300\ub3c4\uc57d \ub2c8\uc988\uc9c4\ud654\uac00 \ud615\uc131\ub418\uac8c \ub418\uc5c8\ub2e4. \uadf8\ub7f0\ub370\ub3c4 2\ucc28 \ub300\uc804 \ud6c4 \ubbf8\uc18c\uc591\uadf9\uccb4\uc81c\ud558\uc5d0\uc11c \ubb34\uc120\uc740 \uc624\uc9c1 \uad70\uc6a9 \uc804\uc720\ubb3c\uc774\uc5c8\uc73c\ubbc0\ub85c \uc5c4\uccad\ub09c \ub300\uae30\uc218\uc694(waiting demand: \uad6c\ub9e4\ub825\uc740 \uc788\uc73c\ub098 \uae30\uc220\ub825\uc774 \uc5c6\uc73c\ubbc0\ub85c \ub300\uae30\ud574\uc57c \ud558\ub294 \uc218\uc694\ub97c \ub9d0\ud568)\ub85c\ub9cc \uc874\uc7ac\ud560 \uc218\ubc16\uc5d0 \uc5c6\uc5c8\ub358 \uac83\uc774 1980\ub144\ub300 \uc911\ubc18 \ub4e4\uc5b4 \uc18c\ube44\uc5d0\ud2b8 \uc5f0\ubc29\uc774 \ubd95\uad34\ub418\uace0 \ubbf8\uc18c\uc591\uadf9\uccb4\uc81c\uac00 \ub05d\ub098\uba74\uc11c \uad70\uc804\uc6a9\uc774\ub358 \ubb34\uc120(wireless)\ud1b5\uc2e0\uc774 \ubbfc\uac04\uc6a9\uc73c\ub85c \uc0c1\uc6a9\ud654\ub420 \uc218 \uc788\ub294 \uae30\ubc18\uc774 \ub9c8\ub828\ub418\uc790 \uad70(\u8ecd)\ud1b5\uc2e0\uc744 \ub3c5\uc810\ud558\uace0 \uc788\ub358 Motorola\uac00 1990\ub144\ub300 \uc911\ubc18\uae4c\uc9c0 \uc774\ub3d9\ud1b5\uc2e0\uc2dc\uc7a5\uc744 \uc120\uc810\ud558\uba74\uc11c cellular phone\uac15\uc790\ub85c \ubd80\uc0c1\ud588\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub7ec\ub098 Motorola\uac00 AMPS\ub77c\ub294 \uc800\uae09\uc758 \uc8fc\ud30c\uc218 \uc0ac\uc6a9\uae30\uc220\uc5d0 \uc758\uc874\ud558\uace0 \uc788\ub294 \ub3d9\uc548 \uadf8 10\ubc30\uc758 \ud6a8\uc728\uc744 \uac16\ub294 GSM(TDMA) \uae30\uc220(Radical Innovation)\ub85c \ubb34\uc7a5\ud55c Nokia\uc5d0\uac8c 1990\ub144\ub300 \uc911\ubc18\uc5d0 \ub098\uac00\ub5a8\uc5b4\uc9c0\uac8c \ub418\uc5c8\uc73c\uba70 \uc774\ud6c4 Nokia\ub294 \uc5c4\uccad\ub09c R&amp;D\ud22c\uc790\ub97c \ud1b5\ud574 \uc74c\uc131\uc704\uc8fc\uc758 \uc18c\ud3ed, \ub300\ud3ed \ub2c8\uc988\uc9c4\ud654\uc5d0 \uac78 \ub9de\ub294 Feature Phone\uc744 \uacc4\uc18d \uc120\ubcf4\uc774\uba74\uc11c 2000\ub144\ub300\ub97c \uad70\ub9bc\ud574 \uc654\ub2e4. \ud2b9\ud788 2008-2009\ub144\uc5d0\ub294 Fortune Global 500\uc758 80\uc704\uad8c\uc5d0\uae4c\uc9c0 \uc9c4\uc785\ud558\uc600\uc5c8\ub294\ub370 \uc774\ud6c4 \ubc18\uc804\uc744 \uae30\ub300\ud560 \uc218 \uc5c6\ub294 \uae09\uac15\ud558\uac00 \uacc4\uc18d\ub418\uc5b4 2011\ub144\uc5d0\ub294 140\uc704\uad8c\uc73c\ub85c \ubc00\ub9ac\uace0 \uc788\uc5c8\ub2e4.<\/p>\n<p>\u00a0\uadf8 \uc774\uc720\ub294 \uc720\ubb34\uc120\uae30\ubc18\uc758 \uc74c\uc131\uc704\uc8fc\uc758 \uc804\ud654\uc2dc\ub300\uc5d0\uc11c \uc5b4\ud50c\ub9ac\ucf00\uc774\uc158 \uc704\uc8fc\uc758 \uc0c8\ub85c\uc6b4 \ub300\ub3c4\uc57d \ub2c8\uc988\uc9c4\ud654(quantum needs evolution)\uac00 \uc9c4\ud589\ub418\ub358 \uc2dc\uae30\uc5d0 \uc5ec\uae30\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 Apple\uc774 Smart Phone \ud601\uba85(Big Bang Innovation)\uc744 \uc8fc\ub3c4\ud558\uba70 \uae09\ubd80\uc0c1\ud558\ub294 \uac83\uacfc\ub294 \ub2ec\ub9ac Nokia\ub294 \uc774\uc5d0 \ub300\ud55c \uc548\ubaa9\uacfc \uc900\ube44\uac00 \uc5c6\uc5c8\ub358 \ud0d3\uc5d0 2009\ub144 \uc774\ud6c4 \ud558\uac15\uc138(downturn)\ub85c \ub3cc\uc544\uc11c\uac8c \ub418\uc5c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\uc0c1 \uc815\ubcf4\uc804\ub2ec \ub2c8\uc988\uc9c4\ud654\uc758 \uc608\uac00 \ubcf4\uc5ec\uc8fc\ub4ef\uc774 \uc77c\ub2e8 Morse Code, Telephony, Mobile Phone, Smart phone \ub4f1\uacfc \uac19\uc740 \ube45\ubc45\ud601\uc2e0(big bang innovation)\uc5d0 \uc758\ud574 \ub300\ub3c4\uc57d \ub2c8\uc988\uc9c4\ud654(quantum needs evolution)\uac00 \uc77c\uc5b4\ub098\uba74 \uae30\uc874\uc758 \uae30\uc220\uacbd\uc81c\ud328\ub7ec\ub2e4\uc784\uc740 \uc804\ud600 \ub2e4\ub978 \uc0c8\ub85c\uc6b4 \uae30\uc220\uacbd\uc81c\ud328\ub7ec\ub2e4\uc784\uc73c\ub85c \uc774\ub3d9\ud558\uac8c \ub41c\ub2e4. (\uc5ec\uae30\uc11c \uae30\uc220\uacbd\uc81c\ud328\ub7ec\ub2e4\uc784\uc740 \uae30\uc220\uacfc \uacbd\uc81c\uc640\uc758 \uc0c1\ud638\uc791\uc6a9 \ud2c0\ub85c \uc774\ud574\ud574 \uc8fc\uae30 \ubc14\ub78c)<\/p>\n<p>\u00a0\uadf8\ub9ac\uace0 \uc77c\ub2e8 \uc0c8\ub85c\uc6b4 \uae30\uc220\uacbd\uc81c\ud328\ub7ec\ub2e4\uc784\uc774 \uc815\ucc29\ub418\uba74 \uadf8 \ub0b4\uc5d0\uc11c \uc810\uc9c4\ud601\uc2e0(incremental innovation)\uc5d0 \uc758\ud574 \ud604\uc874\ud558\ub294 \uae30\uc220\uc2dc\uc2a4\ud15c\uc744 \ubcf4\uac15\u00b7\uac1c\uc120\ud568\uc73c\ub85c\uc368 \uc810\uc9c4\uc18c\ud3ed(gradual minor) \ub2c8\uc988\uc9c4\ud654\uac00 \uc77c\uc5b4\ub098\uac8c \ub418\uace0, \uae09\uc9c4\ud601\uc2e0(radical innovation)\uc5d0 \uc758\ud574 \uae30\uc220\uc2dc\uc2a4\ud15c\uc758 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub098\uba74\uc11c \uc810\uc9c4\ub300\ud3ed(gradual major) \ub2c8\uc988\uc9c4\ud654\uac00 \ud55c \ub3d9\uc548 \uc9c4\ud589\ub418\uac8c \ub41c\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub7ec\ub2e4\uac00 \ub610 \ub2e4\uc2dc \uae30\uc874\uc758 \uac83\uacfc \uc804\ud600 \ub2e4\ub978 \uc0c8\ub85c\uc6b4 \uc5b4\ud544 \ub2c8\uc988\uc18d\uc131\uc774 \ub4f1\uc7a5\ud558\ub294 \ud0c0\uc774\ubc0d\uc5d0 \uc774\ub97c \ucda9\uc871\uc2dc\ud0ac \ube45\ubc45\ud601\uc2e0(big bang innovation)\uc774 \ub098\uc624\uba74 \ub2e4\uc2dc \ub2e4\uc74c \ub2e8\uacc4\uc758 \ub300\ub3c4\uc57d \ub2c8\uc988\uc9c4\ud654(quantum needs evolution)\ub85c \uc9c4\ud589\ud574 \uac00\uac8c \ub41c\ub2e4\ub294 \uac83\uc774 \ub2f9\uc77c \ud544\uc790\uc758 \uc124\uba85\uc774\uc5c8\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub7ec\uc790 \uadf8 \ud540\ub780\ub4dc \uad50\uc218\ub294 \ub2c8\uc988\uc9c4\ud654\ud615\ud0dc\uc5d0 \ub530\ub77c \uadf8\uc5d0 \ubd80\ud569\ud558\ub294 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc744 \uc804\uac1c\ud574\uc57c \ud558\ub294\ub370 Nokia\ub294 \ud601\uc2e0\ud22c\uc790\ub97c \uc5c4\uccad \ub9ce\uc774 \ud558\uace0 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc5b4\ud50c\ub9ac\ucf00\uc774\uc158 \uc704\uc8fc\uc758 \ub300\ub3c4\uc57d \ub2c8\uc988\uc9c4\ud654\uc5d0 \ubd80\ud569\ud558\ub294 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0(smart phone)\uc744 \uc81c\ub54c \ubabb\ud574\uc11c Nokia\uac00 \uc1e0\ub77d\ud574\uc9c0\ub294 \uac83\uc774 \uc774\ud574\ub41c\ub2e4\ub294 \uac83\uc774\uc5c8\ub2e4. \uadf8\ub798\uc11c \ud544\uc790\uac00 \uc2e4\uc81c\ub85c smart phone\uc744 \uc81c\uc77c \uba3c\uc800 \ub9cc\ub4e0 \ud68c\uc0ac\ub294 Nokia\uac00 \uc544\ub2c8\uc5c8\ub290\ub0d0\uace0 \ubb3b\uc790 \uadf8 \ud540\ub780\ub4dc \uad50\uc218\ub294 \ub2e4\uc774\ub2c8\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc5d0\uc11c \uac15\uc870\ud558\ub294 \ub2c8\uc988\uc758 \uae30\ubcf8\uc18d\uc131\uc870\ucc28\ub3c4 \ucda9\uc871\uc2dc\ud0a4\uc9c0 \ubabb\ud558\ub2e4 \ubcf4\ub2c8 \uace0\uac1d\uc740 \uc544\uc608 \uad00\uc2ec\uc870\ucc28\ub3c4 \ub0b4\ubcf4\uc774\uc9c8 \uc54a\uac8c \ub41c \ud0d3\uc5d0 Nokia\uac00 \uc5b4\ub835\uac8c \ub418\uc5c8\ub2e4\ub294 \uc598\uae38 \uc5f0\ubc1c\ud558\uba70, \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8 \uc774\ub860\uc73c\ub85c \uae30\uc5c5\uc758 \ubd80\uce68(\u6d6e\u6c88)\uc774 \uba85\ucf8c\ud558\uac8c \uc124\uba85\ub41c\ub2e4\uba70 \ud544\uc790\uc5d0\uac8c \uc5ec\ub7ec \ubc88 \uace0\ub9c8\uc6c0\uc744 \ud45c\ud588\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\uae00 \/ \uae40\uc778\ud638 \ud55c\uc591\ub300 \uba85\uc608\uad50\uc218. \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8 \ud559\ud68c\uc7a5<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;\ub178\ud0a4\uc544 \uc1e0\ub77d \uc774\uc720 \uc54c\uc558\ub2e4&#8221; \uc5f0\ubc1c\ud558\ub358 \ud540\ub780\ub4dc \uad50\uc218 \u00a02013.06.19 &nbsp; \ubbf8\uad6d \uc0cc\ub514\uc5d0\uace0(San Diego)\uc5d0 \uac08 \uae30\ud68c\uac00 \ud544\uc790\uc5d0\uac90 \ub450 \ubc88 \uc788\uc5c8\ub2e4. \uccab \ubc88\uc9f8\ub294 2007\ub144 \uc13c\ub514\uc5d0\uace0 \uc250\ub77c\ud2bc \ud638\ud154\uc5d0\uc11c \uc788\uc5c8\ub358 \uc81c27\ucc28 \uc138\uacc4\uc804\ub7b5\uacbd\uc601\ud559\ud68c \uc5f0\ub840\ud68c\uc758(SMS Annual Conference)\ucc38\uc11d \ub54c\uc600\uace0, \ub450 \ubc88\uc9f8\ub294 2011\ub144 \uc13c\ub514\uc5d0\uace0 \uadfc\uad50 \ub9ac\uc870\ud2b8\uc758 LOEWS \ud638\ud154\uc5d0\uc11c \uc5f4\ub838\ub358 SMS \ud2b9\ubcc4\ud68c\uc758(Special Conference)\ucc38\uc11d \ub54c\uc600\ub2e4. \u00a02007 \ub144 \uccab \ubc88\uc9f8 \uc13c\ub514\uc5d0\uace0 \uac14\uc744 \ub54c \uadf8\uacf3 \uc778\uc0c1\uc740 2008 \uc6d4\uac00 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