{"id":5036,"date":"2013-07-31T07:41:32","date_gmt":"2013-07-31T11:41:32","guid":{"rendered":"http:\/\/serony.com\/?p=5036"},"modified":"2018-07-24T21:48:06","modified_gmt":"2018-07-25T01:48:06","slug":"guest-blog-%ea%b9%80%ec%9d%b8%ed%98%b8%ec%9d%98-%ea%b2%bd%ec%98%81%c2%b7%ea%b2%bd%ec%a0%9c-%ec%82%b0%ec%b1%85-25","status":"publish","type":"post","link":"https:\/\/serony.com\/ken\/2013\/07\/31\/guest-blog-%ea%b9%80%ec%9d%b8%ed%98%b8%ec%9d%98-%ea%b2%bd%ec%98%81%c2%b7%ea%b2%bd%ec%a0%9c-%ec%82%b0%ec%b1%85-25\/","title":{"rendered":"Guest Blog: \uae40\uc778\ud638\uc758 \uacbd\uc601\u00b7\uacbd\uc81c \uc0b0\ucc45 25"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-size: x-large;\"><strong>\ub2c8\uc988\ub9de\ucda4\ud601\uc2e0, \ub300\ubc15\uc131\uacf5\uc758 \uc9c4\uc6d0\uc9c0<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong><em>2013.07.31<\/em><\/strong><\/p>\n<blockquote>\n<p><strong>\uae30\uc5c5\uc774 \uc9c0\ub098\uce58\uac8c \uc601\ub9ac\ub9cc\uc744 \uaf80\ud574\uc11c\ub294 \uc548 \ub41c\ub2e4\ub294 \uc0ac\ud68c\uc801 \uc694\uad6c\ub97c \ubc18\uc601\ud574 \uac00\uce58\ucc3d\uc870(\ub610\ub294 \ubd80(\u5bcc)\ucc3d\uc870)\ub4f1\uc758 \uc6b0\ud638\uc801\uc778 \ud45c\ud604\uc744 \ube4c\ub824\uc11c \uae30\uc5c5\uc874\uc7ac\uc5d0 \ub300\ud55c \uc0ac\ud68c\uc801 \ub2f9\uc704\uc131\uc744 \ubd80\uac01\uc2dc\ud0a4\ub824\ub294 \uc758\ub3c4\ub3c4 \uc788\uc9c0\ub9cc \uc5b4\ub5bb\uac8c \ud45c\ud604\ud558\ub4e0 \uae30\uc5c5\uc758 \ubcf8\uc9c8\uc740 \uc5ec\uc804\ud788 \uc774\uc775\ucd94\uad6c\uc5d0 \uc788\ub2e4. <\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4694\" aria-describedby=\"caption-attachment-4694\" style=\"width: 100px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/serony.com\/ken\/wp-content\/uploads\/2013\/04\/IHK-1.jpg\"><img decoding=\"async\" class=\"size-full wp-image-4694\" src=\"http:\/\/serony.com\/ken\/wp-content\/uploads\/2013\/04\/IHK-1.jpg\" alt=\"\uae40\uc778\ud638 \uad50\uc218\" width=\"100\" \/><\/a><figcaption id=\"caption-attachment-4694\" class=\"wp-caption-text\">\uae40\uc778\ud638 \uba85\uc608\uad50\uc218<\/figcaption><\/figure>\n<p><span style=\"font-size: 14pt;\"><strong>\uae30\uc5c5 CEO\uac00 \uc9c0\ub140\uc57c\ud560 \uc790\uc9c8<\/strong><\/span>\uacfc \uc5ed\ub7c9\uc744 \uae30\uc5c5\uc758 \uc874\uc7ac\ubaa9\uc801\uacfc \uad00\ub828\uc2dc\ucf1c\ubcf4\uae30\ub85c \ud558\uc790. \uae30\uc5c5\uc758 \uad81\uadf9\uc801 \ubaa9\uc801\uc740 \uc774\uc775\ucd94\uad6c\ub2e4. \uae30\uc5c5\uc774 \uc9c0\ub098\uce58\uac8c \uc601\ub9ac\ub9cc\uc744 \uaf80\ud574\uc11c\ub294 \uc548 \ub41c\ub2e4\ub294 \uc0ac\ud68c\uc801 \uc694\uad6c\ub97c \ubc18\uc601\ud574 \uac00\uce58\ucc3d\uc870(\ub610\ub294 \ubd80(\u5bcc)\ucc3d\uc870)\ub4f1\uc758 \uc6b0\ud638\uc801\uc778 \ud45c\ud604\uc744 \ube4c\ub824\uc11c \uae30\uc5c5\uc874\uc7ac\uc5d0 \ub300\ud55c \uc0ac\ud68c\uc801 \ub2f9\uc704\uc131\uc744 \ubd80\uac01\uc2dc\ud0a4\ub824\ub294 \uc758\ub3c4\ub3c4 \uc788\uc9c0\ub9cc \uc5b4\ub5bb\uac8c \ud45c\ud604\ud558\ub4e0 \uae30\uc5c5\uc758 \ubcf8\uc9c8\uc740 \uc5ec\uc804\ud788 \uc774\uc775\ucd94\uad6c\uc5d0 \uc788\ub2e4.<\/p>\n<p>\u00a0\uc774\ub294 \uc5b4\ub5a4 \uc0c1\ud669\uc5d0\uc11c\uac74 \ub9ac\ub354\ub85c\uc11c \uae30\uc5c5 CEO\uc758 \uc18c\uc784\uacfc \ucc45\ubb34\ub294 \uae30\uc5c5\ubcf8\uc5f0\uc758 \ubaa9\uc801\uc778 \uc774\uc775\ucd94\uad6c\uc5d0 \ucda9\uc2e4\ud574\uc57c\ud568\uc744 \uac15\uc870\ud574 \uc900\ub2e4. (\uc5ec\uae30\uc11c \uc774\uc775\ucd94\uad6c\uc5d0 \ucda9\uc2e4\ud574\uc57c \ud568\uc5d0\ub294 \ubb3c\ub860 \uc633\uc740 \ubc29\ubc95\uc73c\ub85c \ucd94\uad6c\ud574\uc57c\ud55c\ub2e4\ub294 \uc758\ubbf8\ub97c \ub2f4\uace0 \uc788\uc73c\ubbc0\ub85c, \uae30\uc5c5\uc774\ub098 \uc774\uc775\ucd94\uad6c\ub780 \ub9d0\ub9cc \ub098\uc624\uba74 \ub300\ub738 \uadf8\ub7ec\uba74 \uc218\ub2e8\ubc29\ubc95\uc744 \uac00\ub9ac\uc9c0 \uc54a\uace0 \uc774\uc775\ub9cc \ub9ce\uc774 \ub0b4\uba74 \ub418\ub290\ub0d0\uba70 \ub300\ub4dc\ub294 <strong>\ub2e8\uc138\ud3ec \uc778\uac04\ub4e4<\/strong>\uacfc \ub610 \uae30\uc5c5\uc740 \ub3c8 \ubc84\ub294 \uc870\uc9c1\uc774 \uc544\ub2cc <strong>\uc0ac\ud68c\ubd09\uc0ac\uae30\uad00 \uc815\ub3c4\ub85c \ucc29\uac01<\/strong>\ud558\uace0 \uc788\ub294 \uc5bc\ube60\uc9c4 \uce5c\uad6c\ub4e4\uc774 \ud604\uc7ac \uc6b0\ub9ac \uc0ac\ud68c\uc5d0 \ub108\ubb34 \ub9ce\uae30\uc5d0 \ubcf8 \ub3c5\uc790\ub4e4 \uc911\uc5d0\ub294 \uadf8\ub7f0 \ub958\uc758 \uc778\uac04\uc774 \uc5c6\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4.)<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \uc774\uc775\ucd94\uad6c\uc5d0 \ucda9\uc2e4\ud55c \uae30\uc5c5 CEO\uc758 \ub300\ud45c\uc801 \uc778\ubb3c\ub4e4\uc740 \uc5b4\ub5a4 \ubd84\ub4e4\uc77c\uae4c? \ubb3c\ub860 \uc131\uacf5\ud55c \uae30\uc5c5 CEO\ub4e4\uc784\uc774 \ud2c0\ub9bc\uc5c6\uc9c0\ub9cc \uac00\uc7a5 \ub450\ub4dc\ub7ec\uc9c4 \ubd84\ub4e4\uc740 \uc544\ub9c8\ub3c4 \uc790\uc218\uc131\uac00(\u81ea\u624b\u6210\u5bb6) \uc5b5\ub9cc\uc7a5\uc790\ub4e4\uc77c \uac83\uc774\ub2e4.<\/p>\n<p>\u00a0<!--more-->\uc804 \uc138\uacc4 \uc5b5\ub9cc\uc7a5\uc790\ub294 1997\ub144 224\uba85\uc5d0\uc11c 2013\ub144 1,426\uba85\uc73c\ub85c 16\ub144 \uc0ac\uc774\uc5d0 6.4\ubc30 \ub298\uc5b4\ub0ac\ub294\ub370 \uc544\ub9c8\ub3c4 2008 \uc6d4\uac00\ubd95\uad34 \uc774\ud6c4 \uae08\uc735\uc704\uae30\ub85c \ube48\ubd80\uc591\uadf9\ud654\uac00 \uc2ec\ud574\uc9c4 \ud0d3\uc778 \ub4ef\uc2f6\ub2e4. 2013 \ub144 3\uc6d4 19\uc77c \ud604\uc7ac \uc804 \uc138\uacc4 \uc5b5\ub9cc\uc7a5\uc790 1,426\uba85\uc740 64\uac1c\uad6d\uc774 \uce74\ubc84\ud558\uace0 \uc788\ub294\ub370 \ubbf8\uad6d 442\uba85, \uc911\uad6d 122\uba85, \ub7ec\uc2dc\uc544 110\uba85, \ub3c5\uc77c 58\uba85, \uc778\ub3c4 55\uba85, \ube0c\ub77c\uc9c8 46\uba85, \ud130\ud0a4 43\uba85, \ud64d\ucf69 39\uba85, \uc601\uad6d 37\uba85, \uce90\ub098\ub2e4 29\uba85, \ub300\ub9cc 26\uba85, \uc778\ub3c4\ub124\uc2dc\uc544 25\uba85, \ubd88\ub780\uc11c \ubc0f \ud55c\uad6d 24\uba85, \uc774\ud0dc\ub9ac 23\uba85, \uc77c\ubcf8 22\uba85, \uc2a4\ud398\uc778 20\uba85 \uc21c\uc774\uba70 \uc774\ub4e4 18\uac1c\uad6d\uc774 \uc804\uccb4\uc758 80%\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\u00a0\uc5b5\ub9cc\uc7a5\uc790 \ucd1d\uc218\uc5d0\uc11c \ud55c\uad6d\uc758 \uc704\uc0c1\uc740 \uc720\ub7fd \uc911\uc0c1\uc704\uad8c\uc758 \uad6d\uac00\ub4e4\uacfc \ube44\uc2b7\ud558\ub098 \uc9c8\uc801\uc73c\ub85c \ubcf4\uba74 \ud55c\uad6d\ucd5c\uace0 \uc5b5\ub9cc\uc7a5\uc790\ub294 \uc774\uac74\ud76c(69\uc704), \uc815\ubabd\uad6c(191\uc704)\ub85c \uc720\ub7fd \uc911\uc0c1\uc704\uad8c \uad6d\uac00\ub4e4\uc5d0 \ube44\ud574 \uc544\uc8fc \uc65c\uc18c\ud55c \ud3b8\uc774\ub2e4. \uc790\uc218\uc131\uac00 \uac11\ubd80\uc640 \uad00\ub828\ud558\uc5ec \ud2b9\ud788 \ud2b9\uae30\ud560 \ub9cc\ud55c \uac83\uc740 \uc5b5\ub9cc\uc7a5\uc790 \uc218\uc5d0\uc11c \uc6b0\ub9ac\uc640 \ube44\uc2b7\ud55c \uc2a4\ud398\uc778\uc758 \uacbd\uc6b0 Top 3\uc778 <strong>Amancio Ortega<\/strong> \uc774\ub2e4.<\/p>\n<p>\u00a0\ud604\uc7ac \uc790\uc218\uc131\uac00(\u81ea\u624b\u6210\u5bb6) \ucd5c\uace0 \ub450 \uac11\ubd80 <strong>Slim Helu<\/strong>\uc640 <strong>Bill Gates<\/strong>\ub294 \uc5ce\uce58\ub77d\ub4a4\uce58\ub77d\ud558\uba74\uc11c \uc138\uacc4\ucd5c\uace0 \uc5b5\ub9cc\uc7a5\uc790 1,2\uc704\ub97c \ub118\ub098\ub4e4\uace0 \uc788\uace0, \uc0c1\uc704 10\uba85\uc5d0\ub294 \ubbf8\uad6d 5\uba85, \ubd88\ub780\uc11c 2\uba85\uacfc \uc2a4\ud398\uc778 \ud64d\ucf69 \uba55\uc2dc\ucf54\uac00 \uac01 1\uba85\uc529\uc774\uace0, \uc0c1\uc704 20\uba85\uc5d0\ub294 \ubbf8\uad6d\uc774 13\uba85\uc73c\ub85c \ub2e8\uc5f0 \uc73c\ub738\uc774\uba70 10\uc704\uad8c\uad6d\uac00 \uc678\uc5d0 \ub3c5\uc77c\uacfc \uc2a4\uc6e8\ub374\uc774 1\uba85\uc529\uc744 \ucd94\uac00\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\u00a0\uc138\uacc4 \uc5b5\ub9cc\uc7a5\uc790\uc758 80%\uc815\ub3c4\uac00 \uc790\uc218\uc131\uac00\ud615\uacfc \uacbd\uc601\uad8c\uc744 \uc2b9\uacc4\ud55c \uc0ac\ub78c\ub4e4\uc774\ub77c\uace0 \ud1b5\uacc4\uc218\uce58\ub294 \uc804\ud558\uace0 \uc788\ub294\ub370 \ud2b9\ud788 2013\ub144 \uc0c1\uc704 10\uba85\uc911 8\uba85\uc774 \uc790\uc218\uc131\uac00\ud615\uc73c\ub85c \uc54c\ub824\uc9c0\uace0 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud604\uc7ac 1\uc704\uc778 \uba55\uc2dc\ucf54\uc758 Slim Helu\ub294 America Movil\uc744 \uc6b4\uc601\ud558\uba74\uc11c 2000\ub144\uc744 \uc804\ud6c4\ud558\uc5ec \uc911\ub0a8\ubbf8 \uc5d0\uc2a4\ud30c\ub0d0 \uc5b8\uc5b4\uad8c \uad6d\uac00\ub97c \ubaa9\ud45c\uc2dc\uc7a5\uc73c\ub85c \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc744 \ud1b5\ud574 3\uc5b5 \uba85\uc774 \ub118\ub294 \uc774\ub3d9\ud1b5\uc2e0 \uac00\uc785\uc790\ub97c \ubcf4\uc720\ud568\uc73c\ub85c\uc11c \ub300\ubc15\uc744 \ud130\ud2b8\ub9ac\uba70 \ucd5c\uace0 \uac11\ubd80\uc790\ub9ac 1, 2\uc704\ub97c \uace0\uc218\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\u00a0\uc5ed\uc2dc 1, 2\uc704\ub97c \uc5ce\uce58\ub77d\ub4a4\uce58\ub77d\ud558\ub294 Bill Gates\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub85c \ucef4\ud4e8\ud130\uc2dc\ub300\uc758 \ub2c8\uc988\uc9c4\ud654\uc5d0 \ubd80\ud569\ud558\ub294 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc790\ub85c\uc11c \ub354 \uc774\uc0c1\uc758 \uc124\uba85\uc774 \ud544\uc694\uce58 \uc54a\uc740 \uc790\uc218\uc131\uac00 \uac11\ubd80\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 <strong>3\uc704<\/strong>\ub294 Zara\uc2e0\ud654\ub97c \uc77c\uad70 Ortega\uc774\ub2e4. \uadf8\ub294 1975\ub144 \ub3d9\uc5c5\uc73c\ub85c \ucc3d\uc5c5\ud55c \uc774\ub798 \ube48\ubc1c\ud558\ub294 \uc2dc\uc7a5\ub2c8\uc988\uc9c4\ud654\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc804\ub7b5\uc758 \uc77c\ud658\uc73c\ub85c \uc5c4\uccad\ub09c \ub9c8\ucf00\ud305 \ud22c\uc790\ubcf4\ub2e4\ub294 \uc624\ud788\ub824 \ub9e4\uc810\ud655\ub300\uc804\ub7b5\uc744 \ud1b5\ud574 \uadf8\ub9ac\uace0 \ubcf4\ub2e4 \ubc1c \ube60\ub978 \uc2e0\uc81c\ud488\ucd9c\uc2dc(\ud0c0\uc0ac\uac00 \ubcf4\ud1b5 6\uac1c\uc6d4\uc778\ub370 \ubc18\ud558\uc5ec Zara\ub294 2\uc8fc\uc77c\uc784)\ub85c \ub9e4\ub144 10,000\uac00\uc9c0 \ub118\ub294 \uc2e0\uc81c\ud488\uc744 \uc5fc\uac00(\uf9a2\u50f9)\ub85c \uc120\ubcf4\uc774\uba70 \uc9c0\ub09c 40\uc5ec \ub144\uac04 \uc2b9\uc2b9\uc7a5\uad6c\ud574 \uc624\uace0 \uc788\ub2e4.<\/p>\n<p><strong>4\uc704<\/strong> \uc6cc\ub80c \ubdf0\ud398(Warren Buffet)\uc740 Berkshire Hathaway\ub97c \ud1b5\ud55c \ud22c\uc790\uadc0\uc7ac\ub85c \uc54c\ub824\uc838 \uc788\ub294 \ud22c\uc790\uc790\ub2e4. \ubb3c\ub860 \uac00\uce58\ucc3d\uc870 \ud65c\ub3d9\uc5d0 \uc9c1\uc811 \uad00\uc5ec\ud558\ub294 \uc54a\ub294 \ud22c\uc790\uc790\uc774\ubbc0\ub85c \uadf8\uc758 \uacbd\uc81c\uc801 \uc758\ubbf8\ub97c \uc5b4\ub5bb\uac8c \ud3c9\uac00\ud574\uc57c \ud560\uc9c0\ub294 \uac01\uc790\uc758 \ubaab\uc73c\ub85c \ub3cc\ub9b0\ub2e4.<\/p>\n<p><strong>5\uc704<\/strong>\ub294 \ucef4\ud4e8\ud130 \uc2dc\ub300\uc758 \ud575\uc2ec\uc0ac\uc5c5 \uc601\uc5ed\uc911 \ud558\ub098\uc778 DB \ubd84\uc57c\uc758 \uc0ac\uc5c5\ud328\ub7ec\ub2e4\uc784\uc744 \ud1b5\ud574 \uac11\ubd80\uac00 \ub41c Oracle \uc0ac\uc758 Larry Ellison\uc758 \uacbd\uc6b0\ub3c4 \uc2dc\uc7a5\uc758 \uace0\uac1d\ub2c8\uc988\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ud601\uc2e0\uc774 \uc8fc\ud6a8\ud55c \ub2f9\uc5f0\ud55c \uadc0\uacb0\uc784\uc744 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n<p><strong>6\uc704<\/strong> \uc0ac\uc5c5\ub2e4\uac01\ud654\ub85c \uac11\ubd80\uac00 \ub41c Koch \ud615\uc81c\uc5d0\uc11c\ubd80\ud130 20\uc704 \ub0a8\ub2e4\ub978 \ud2b9\ucd9c\ud55c \ud0d0\uc0c9(search)\uc5d4\uc9c4\uc73c\ub85c \ud0d0\uc0c9\ubd84\uc57c\uc758 \uac15\uc790\ub85c \ubd80\uc0c1\ud55c Google\uc758 Larry Page\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc790\uc218\uc131\uac00 \uac11\ubd80\uac00 \ub41c \uacbd\uc6b0\uc758 \uacf5\ud1b5\uc801 \ud2b9\uc9d5\uc740 \uc2dc\uc7a5\uace0\uac1d\uc758 \ub2c8\uc988\uc9c4\ud654\uc5d0 \ubd80\ud569\ud558\ub294 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc804\ub7b5\uc744 \ucd94\uad6c\ud558\ub294 \ubbf8\uc18c(\u5fae\u5c0f)\ud55c \uc804\ub7b5\ud589\ubcf4\uc0c1\uc758 \ucc28\uc774\ub97c \ud1b5\ud574\uc11c \ub300\ubc15(\u5927\u8236)\uc131\uacf5\uc744 \uc2e4\ud604\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc774\ub2e4. \uc790\uc218\uc131\uac00 \uac11\ubd80\ub4e4\uc758 \uc131\uacf5\uc2e0\ud654\ub294 \ubc14\ub85c \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc744 \ud3bc\uccd0 \uc628 \uacb0\uc2e4\uc784\uc744 \uc798 \uc6c5\ubcc0\ud574 \uc8fc\uace0 \uc788\ub2e4\ub294 \uc774\uc57c\uae30\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc5b8\uc81c\ubd80\ud134\uac00 \uc6b0\ub9ac \uc8fc\ubcc0 \uc5ec\uae30\uc800\uae30\uc5d0\uc11c <strong>\ub098\ube44\ud6a8\uacfc(butterfly effect)<\/strong>\ub780 \ub9d0\uc774 \ub110\ub9ac \uc0ac\uc6a9\ub418\uace0 \uc788\ub2e4. \uae30\ucd08(\u671f\u521d)\uc5d0 \ub098\ube44\uc758 \ub0a0\uac1c \uc9d3\ucc98\ub7fc \ubbf8\uc18c(\u5fae\u5c0f)\ud55c \ucc28\uc774\uac00 \uae30\ub9d0(\u671f\u672b)\uc5d0 \uc9c8\ud48d(\u75be\u98a8)\uac19\uc740 \ub9d0\ud560 \uc218 \uc5c6\uc744 \uc815\ub3c4\uc758 \uac70\ub300\ud55c \ucda9\uaca9\uc744 \uc8fc\ub294 \ud6a8\uacfc\ub97c \ub9d0\ud558\ub294\ub370 \uc694\uc988\uc74c\uc740 \uac70\uc758 \ubaa8\ub4e0 \uc774\ub4e4\uc774 \uc774\ub97c \uc798 \uc774\ud574\ud558\uace0 \uc788\ub2e4. \uadf8\ub7f0\ub370 \uc790\uc5f0\uacc4\uc5d0\ub294 \uc774\ubbf8 \uc624\ub798\uc804\ubd80\ud130 \ub098\ube44\ud6a8\uacfc\uac00 \uc788\uc5b4 \uc654\ub294\ub370 \uc65c 1980\ub144\ub300 \uc774\ud6c4\ubd80\ud130 \ub110\ub9ac \ud37c\uc9c0\uac8c \ub418\uc5c8\uc744\uae4c?<\/p>\n<p>\u00a0\uc778\ub958\ub294 1900\ub144\uc744 \uc804\ud6c4\ud558\uc5ec 1980\ub144\uae4c\uc9c0 \uc57d 80\uc5ec \ub144\uac04 \ud06c\uac8c \ubcf4\uba74 \ub300\ub7c9\uc0dd\uc0b0\uccb4\uc81c \ud558\uc5d0\uc11c \uacbd\uc81c\uc0dd\ud65c\uc744 \ud574\uc654\ub2e4. 1970\ub144\ub300\uc758 \uc591\ucc28\uc624\uc77c\uc1fc\ud06c\ub85c \ub300\ub7c9\uc0dd\uc0b0\uccb4\uc81c\uc5d0 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub098\uba74\uc11c \ub610\ud55c 1980\ub144\ub300 \ub514\uc9c0\ud138\ud601\uba85\uc73c\ub85c \uae30\uc5c5\uff65\uc0b0\uc5c5\uff65\uacbd\uc81c\uc2dc\uc2a4\ud15c\uac04\uc758 \uc0c1\ud638\uc791 \uc6a9\uacfc \uc0c1\ud638\uc758\uc874\uc131\uc774 \uc2ec\ud654\ub418\uba74\uc11c \ub300\ub7c9\uc0dd\uc0b0\uc2dc\uc2a4\ud15c\uc740 \ub300\ub7c9\uace0\uac1d\ub9de\ucda4(mass customization)\uc0dd\uc0b0\ubc29\uc2dd\uc774\ub098 FMS(flexible manufacturing system), Prosumer \ubc29\uc2dd \ub4f1\uc73c\ub85c \ubc14\ub00c\uac8c \ub418\uc5c8\uace0 \uac70\uc758 \ubaa8\ub4e0 \uc2dc\uc2a4\ud15c\ub4e4\uc774 1980\ub144\ub300 \uc774\ud6c4\ubd80\ud130 \ubcf5\uc7a1\uc2dc\uc2a4\ud15c(complex system)\uc73c\ub85c \ubcc0\ubaa8\ud558\uc5ec \uc654\ub2e4.<\/p>\n<p>\uac19\uc740 \ub9e5\ub77d\uc5d0\uc11c \uc0b0\uc5c5\ub3c4 \uae30\uc5c5\ub3c4 \ud558\ub098\uc758 \ubcf5\uc7a1\uc801\uc751\uc2dc\uc2a4\ud15c(complex adaptive system)\uc73c\ub85c \ubcc0\ubaa8\ud558\uac8c \ub418\uc5c8\ub294\ub370 \ubcf5\uc7a1\uc801\uc751\uc2dc\uc2a4\ud15c\uc774 \uc9c0\ub2c8\ub294 \ucee4\ub2e4\ub780 \ud2b9\uc131\uc911\uc758 \ud558\ub098\ub294 \ucd08\uae30\uc870\uac74\uc758 \ubbfc\uac10\uc131(sensitive dependence on initial conditions)\uc774\ub2e4. \uc774\ub294 \uc55e\uc5d0\uc11c \uc598\uae30\ud55c \ub300\ub85c \ucd08\uae30\uc870\uac74\uc758 \ubbf8\uc18c\ud55c \ucc28\uc774\uac00 \uacb0\uacfc\uc0c1\uc758 \uc5c4\uccad\ub09c \ucc28\uc774\ub97c \uac00\uc838\uc624\ub294 \ub098\ube44\ud6a8\uacfc\ub97c \ubcf5\uc7a1\uc801\uc751\uc2dc\uc2a4\ud15c\uc774 \ub0b4\ubcf4\uc778\ub2e4\ub294 \uba54\uc2dc\uc9c0\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub7ec\uba74 \ubcf5\uc7a1\uc801\uc751\uc2dc\uc2a4\ud15c\uc778 \uc0b0\uc5c5\uacfc \uae30\uc5c5\uc5d0\uc11c \ub098\ube44\ud6a8\uacfc\ub97c \uac00\uc838\uc624\ub294 \ub3d9\uc778\uc740 \ubb34\uc5c7\uc77c\uac00? \uae30\uc220\ubcc0\ud654(\ud601\uc2e0)\uac00 \uace7 \uadf8\uac83\uc774\ub2e4.<\/p>\n<p>\ud601\uc2e0\uacfc \uad00\ub828\ud558\uc5ec \uc298\ud398\ud130(1934)\ub294 \uc77c\ucc0d\uc774 \uc77c\uad6d\uc758 \uacbd\uc81c\uc131\uc7a5, \ubc1c\uc804\uc758 \uc6d0\ub3d9\ub825\uc740 \uae30\uc220\ubcc0\ud654(\uae30\uc220\ud601\uc2e0)\uc774\uba70, \ud601\uc2e0\uc758 \uc8fc\uccb4\ub294 \uae30\uc5c5\uacfc \uae30\uc5c5\uac00(entrepreneur)\uc774\uace0 \uadf8\ub7f0 \uc758\ubbf8\uc5d0\uc11c \uae30\uc5c5\uac00 \uc815\uc2e0(entrepreneurship)\uc774\uc57c\ub9d0\ub85c \uacbd\uc81c\ubc1c\uc804\uc758 \uc6d0\ucc9c\uc774\ub77c\uace0 \uc5ed\uc124\ud55c\ubc14 \uc788\ub2e4.<\/p>\n<p>\u00a0\uc298\ud398\ud130\ub294 \uac00\uaca9\uae30\uad6c\uc5d0 \uc758\ud55c \uc218\uc694\uc640 \uacf5\uae09\uc758 \uade0\ud615\uc744 \uc911\uc2dc\ud558\uba70 \uade0\ud615\uc9c0\ud5a5\uc758 \uc774\ub860\uc744 \uac15\uc870\ud558\ub294 \uace0\uc804\uacbd\uc81c\ud559\uc801 \uacbd\uc81c\uad00\uc744 \uacfc\uac10\ud788 \ube44\ud310\ud558\uba74\uc11c, \uc790\ubcf8\uc8fc\uc758 \uacbd\uc81c\uac00 \ub3cc\uc544\uac00\ub294 \uc6d0\ub3d9\ub825\uc740 \uae30\uc874\uc0dd\uc0b0\uccb4\uc81c\uc5d0 \ub300\ud55c \ucc3d\uc870\uc801 \ud30c\uad34(creative destruction)\uc5d0\uc11c \ube44\ub86f\ub418\uba70 \uc774\ub97c \ucd94\uad6c\ud558\ub294 \uae30\uc5c5\uac00\ub4e4\uc758 \ub2a5\ub3d9\uc801, \uc801\uadf9\uc801\uc778 \ub3c4\uc804\uc774 \uace7 \uacbd\uc81c\uc131\uc7a5\ubc1c\uc804\uc758 \ub3d9\ub825\uc774\ub77c\uace0 \uc5ed\uc124\ud558\uc600\ub2e4.<\/p>\n<p>\u00a0\uae30\uc5c5\uc774 \ub2e8\uc21c\ud788 \uacfc\uac70\uc758 \uac83\uc744 \ub2f5\uc2b5\ud558\uc9c0 \uc54a\uace0 \uacfc\uac70\uc758 \ud0c0\uc131\uc744 \ub5a8\uccd0\ubc84\ub9ac\uace0 \uc0dd\uc0b0\uc694\uc18c\uc758 \uc2e0(\u65b0)\uacb0\ud569\uc744 \ud0d0\uc0c9\u2024\ubaa8\uc0c9\ud558\uc5ec \uc131\uacf5\ud560 \ub54c, \uadf8 \uacb0\uacfc\ub294 \uacfc\uac70\ub97c \ub2f5\uc2b5\ud558\ub294 \uae30\uc5c5\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc774\uc724\uc744 \ub300\uac00\ub85c \uc5bb\uac8c \uc9c0\uac8c \ub41c\ub2e4\ub294 \uac83\uc774\ub2e4.<\/p>\n<p>\u00a0\uace7 \ucc3d\uc758\ub825\uc5d0 \ubc14\ud0d5\uc744 \ub454 \uae30\uc220\ud601\uc2e0\uc740 \ub354 \ub9ce\uc740 \uc774\uc724\ucc3d\ucd9c\uc758 \uc6d0\ucc9c\uc774 \ub428\uc744 \uc298\ud398\ud130\ub294 \uc77c\ucc0d \uac08\ud30c\ud588\ub2e4. \uc774\ub7ec\ud55c \uc774\uc724\ub3d9\uae30\uac00 \uc778\uc815\ub418\uace0 \ubcf4\uc7a5\ub418\ub294 \uacbd\uc81c\uccb4\uc81c\ud558\uc5d0\uc11c\ub294 \ud56d\uc0c1 \uc2e0\uc81c\ud488 \ub610\ub294 \uc2e0\uc0dd\uc0b0\ubc29\uc2dd\uc744 \ubaa8\uc0c9\ud558\ub294 \uc2dc\ub3c4\uac00 \ub04a\uc784\uc5c6\uc774 \uc9c0\uc18d\ub418\uae30 \ub9c8\ub828\uc774\uace0, \uc774\ub7ec\ud55c \uc2dc\ub3c4\uac00 \uc9c0\uc18d\ub418\ub294 \ud55c \uc2dc\uc7a5\uacbd\uc81c\uc758 \uade0\ud615\uc740 \uc5b8\uc81c\ub4e0\uc9c0 \uae68\uc9c8 \uc218 \uc788\ub2e4\ub294 \uac83\uc774 \uc298\ud398\ud130\uc758 \uc8fc\uc7a5\uc774\uc5c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uadf8\ub7ec\ub098 \uadf8\uac00 \uc774\ub7f0 \uc8fc\uc7a5\uc744 \ud55c 1930\ub144\ub300\ub294 20\uc138\uae30 \ucd08\ubc18 \ub300\ub7c9\uc0dd\uc0b0\ud601\uba85\uc73c\ub85c \ud655\ub9bd\ub41c \ub300\ub7c9\uc0dd\uc0b0\u2024\ub300\ub7c9\uacf5\uae09\uc774 30\uc5ec\ub144 \uc9c0\uc18d\ub418\uc5b4\uc628 \ud0d3\uc5d0 \ub300\ubd80\ubd84\uc758 \uc801\uccb4\uc218\uc694\uac00 \uac70\uc758 \ucda9\uc871\ub41c \uc774\ud6c4\uc774\ub2e4 \ubcf4\ub2c8 \uc790\uc5f0\ud788 \uacfc\uc789\uacf5\uae09\ubb38\uc81c\uac00 \uc2ec\uac01\ud558\uac8c \uc81c\uae30\ub418\ub358 \uc2dc\uae30\uc600\ub2e4.<\/p>\n<p>\u00a0\uacb0\uad6d \ub300\ub7c9\uc0dd\uc0b0\uc5d0 \uc758\ud55c \ub300\ub7c9\uacf5\uae09\uacfc \uc218\uc694\ubd80\uc871\uc774\ub77c\ub294 \ubd88\uade0\ud615(imbalance)\uc758 \uc2ec\ud654\ub85c \ub4dc\ub514\uc5b4 1929\ub144 \ub300\uacf5\ud669(Great Depression)\uc774 \ud130\uc84c\uace0 \uadf8\ub798\uc11c \uc774\ub97c \uadf9\ubcf5\ud560 \ucc98\ubc29\uc804 \ub9c8\ub828\uc774 \ucd5c\ub300\uc758 \ud604\uc548\uc73c\ub85c \ub300\ub450\ub418\uac8c \ub418\uc5c8\ub2e4.<\/p>\n<p>\u00a0\uc774\ub7f0 \uc2dc\uae30\uc5d0 \uc218\uc694\uce21\uba74\uc774 \uc544\ub2cc \uacf5\uae09\uce21\uba74\uc5d0\uc11c \ud601\uc2e0\uff65\uae30\uc5c5\uac00\uff65\uae30\uc5c5\uac00\uc815\uc2e0 \uc774\ub77c\ub294 \uc544\uc8fc \uc0c8\ub86d\uace0 \ucc3d\uc758\uc801\uc778 \uc774\ub860\uad6c\ub3c4\ub97c \uc81c\uc2dc\ud55c \uc298\ud398\ud130 \uc8fc\uc7a5\uc740 \uc218\uc694\uce21\uba74\uc5d0\uc11c\u2018\uc815\ubd80\uae30\uad6c\ub97c \ud1b5\ud55c \uc778\uc704\uc801\uc778 \uc720\ud6a8\uc218\uc694(effective demand)\uc758 \ucc3d\ucd9c\u2019\uc774\ub77c\ub294 \ucc98\ubc29\uc804\uc744 \ub4e4\uace0 \ub098\uc628 \ucf00\uc778\uc988(Keynes)\uc758 \uc77c\ubc18\uc774\ub860\uc774 \uc6cc\ub099 \ud638\uc18c\ub825 \uc788\uac8c \ubc1b\uc544\ub4e4\uc5ec\uc9c0\ub2e4 \ubcf4\ub2c8 \ubcc4 \uc8fc\ubaa9\ub3c4 \ubc1b\uc9c0 \ubabb\ud558\uace0 \ubb3b\ud600\ubc84\ub9ac\uac8c \ub418\uc5c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uadf8\ub7ec\ub2e4 1980\ub144\ub300 \ucd08\ubc18 \ub514\uc9c0\ud138\ud654 \ud601\uba85(digitalization revolution)\uacfc \uae30\uc220\ud601\uc2e0\uc774 \uac00\uc18d\ud654\ub418\uae30 \uc2dc\uc791\ud558\uba74\uc11c \uae30\uc220\uc774 \uacbd\uc81c\u2024\uacbd\uc601\uc5d0 \ubbf8\uce58\ub294 \ud30c\uc7a5\uc744 \uc778\uc2dd\ud558\uae30 \uc2dc\uc791\ud55c \uc2e0\uc298\ud398\ud130\ub9ac\uc548(neo-Schumpeterian)\uc758 \ub4f1\uc7a5\uc73c\ub85c 50\uc5ec\ub144 \ub9cc\uc5d0 \uc298\ud398\ud130\uc758 \ud601\uc2e0\uc774\ub860\uc740 \ub2e4\uc2dc \uad00\uc2ec\uc744 \ub04c\uac8c \ub418\uc5c8\uace0 \ub9c8\uce68\ub0b4 \uc9c4\ud654\uacbd\uc81c\ud559(evolutionary economics)\uc744 \ud615\uc131\ud558\ub294 \uae30\ubc18\uc774 \ub418\uc5c8\ub2e4.<\/p>\n<p>\u00a0\ub2e4\ub9cc \uc298\ud398\ud130\ub294 \uae30\uc5c5 \ud65c\ub3d9\uc5d0 \uc788\uc5b4\uc11c \uc7ac\ub8cc\ud601\uc2e0, \uacf5\uc815\ud601\uc2e0 \uc81c\ud488\ud601\uc2e0, \uc720\ud1b5\ud601\uc2e0, \uc870\uc9c1\ud601\uc2e0\uc758 5\uac00\uc9c0 \uc601\uc5ed\uc5d0\uc11c \ud601\uc2e0\uc758 \uc77c\ubc18\uc801 \uc911\uc694\uc131\uc744 \uac15\uc870\ud55c \ubc18\uba74\uc5d0 1980\ub144\ub300\uc5d0 \ub4f1\uc7a5\ud55c \uc9c4\ud654\uacbd\uc81c\ud559\uc5d0\uc11c\ub294 \uc870\uc9c1\uc678\ubd80(\uc678\uc0dd)\uc758 \uae30\uc220\ubcc0\ud654\uc5d0 \ub300\ud558\uc5ec \uc870\uc9c1\ub0b4\ubd80(\ub0b4\uc0dd)\uc758 \ub8e8\ud2f4(routines)\uc744 \ud1b5\ud558\uc5ec \uc801\uc751\ud558\ub294 \uae30\uc220 \ud658\uacbd\uacfc \uae30\uc5c5\uc870\uc9c1 \uc0ac\uc774\uc758 \uc0c1\ud638\uc791\uc6a9\uc758 \ud2c0\uc744 \uc9c1\uad00\uc774 \uc544\ub2cc \uc0dd\ud0dc\uc0dd\ubb3c\ud559\uc744 \ube44\ub824\uc628 \ub17c\uac70\uc5d0 \uae30\ucd08\ud558\uc5ec \ub2e4\ub8e8\uace0 \uc788\ub2e4. (\uc9c4\ud654\uacbd\uc81c\uc774\ub860\uc758 \uc804\uc81c\uc640 \uc774\ub860\uccb4\uacc4 \uadf8\ub9ac\uace0 \uadf8 \ub17c\uac70\uc640 \uad00\ub828\ud558\uc5ec \uc544\ubb34\ub798\ub3c4 \uc804\ubb38\uc801\uc778 \uac1c\ub150\/\uc6a9\uc5b4\/\uc815\uc758\ub97c \ub2e4\ub8e8\ub824\ub2c8 \uc544\ub9c8\ub3c4 \ub3c5\uc790\uaed8 \ub2e4\uc18c \ub09c\ud574\ud55c \ub290\ub08c\uc744 \uc8fc\ub9ac\ub77c \ubcf4\ub294\ub370 \uc774\uc810 \uc591\ud574 \ubc14\ub78d\ub2c8\ub2e4.)<\/p>\n<p>&nbsp;<\/p>\n<p>\uc9c4\ud654\uacbd\uc81c\uc774\ub860\uc758 \ud6a8\uc2dc\ub294 1980\ub144\ub300 \ub4e4\uc5b4 \uc0dd\ud0dc\uc0dd\ubb3c\ud559\uc5d0\uc11c\uc758 \uacbd\uc7c1\uc774\ub860\uc744 \uacbd\uc81c\u2024\uacbd\uc601\uc5d0\uc11c\uc758 \uacbd\uc7c1\ud604\uc0c1\uc5d0 \uc801\uc6a9\ud558\ub824\uace0 \uc2dc\ub3c4\ud55c \ub12c\uc2a8\uacfc \uc708\ud130(Nelson and Winter)\uc758 An Evolutionary Theory of Economic Change(1982)\ub85c \ubcfc \uc218 \uc788\ub2e4. \uc774\ub4e4\uc740 \uae30\uc220\ubcc0\ud654(technological change)\/\ud601\uc2e0(innovation)\uc744 \ub3cc\uc5f0\ubcc0\uc774(mutation)\ub85c, \uae30\uc220\ud601\uc2e0\uc744 \uc77c\uc73c\ud0a4\uace0 \ubcf4\uc874\ud558\ub294 \uc8fc\uccb4\ub85c\uc11c \uae30\uc5c5(firm)\uc744 \ubcc0\uc774\uc720\uc804(variation heredity)\uc73c\ub85c \ubcf4\uace0, \ub610\ud55c \uae30\uc5c5\ub4e4 \uac04\uc758 \uc120\ud0dd(selection)\uc758 \uc7a5\uc744 \uc2dc\uc7a5\uc73c\ub85c \uc778\uc2dd\ud558\ub294 \uc9c4\ud654\uc758 \ud2c0\uc744 \uac1c\ub150\ud654\ud558\uc600\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uae30\uc5c5\uc744 \uc774\uc775\ucd94\uad6c\uc758 \uc8fc\uccb4\ub85c \uc778\uc2dd\ud558\uba74\uc11c \uae30\uc5c5\uc774 \ub2e8\uc21c\ud788 \uc678\uc0dd\uc801\uc73c\ub85c \uc8fc\uc5b4\uc9c4 \ub300\uc548\ub9cc\uc744 \ud1b5\ud574 \uc774\uc775\uadf9\ub300\ud654\ub97c \ucd94\uad6c\ud558\ub294 \uac8c \uc544\ub2c8\ub77c \uae30\uc5c5\uc5ed\ub7c9\uacfc \uc758\uc0ac\uacb0\uc815\ub8f0(decision rules)\uc744 \uac00\uc9c0\uace0 \ud589\ub3d9\ud558\ub294 \uc8fc\uccb4\ub85c \uc778\uc2dd\ud55c\ub2e4. \uadf8\ub9ac\uace0 \uae30\uc5c5\uc5ed\ub7c9\uacfc \uc758\uc0ac\uacb0\uc815\ub8f0\uc740 \uc2dc\uac04\uc774 \ud750\ub984\uc5d0 \ub530\ub77c \ubb38\uc81c\ud574\uacb0\ub178\ub825\uacfc \uc608\uae30\uce58 \uc54a\uc558\ub358 \uc0ac\uac74\uc5d0 \uc758\ud574 \uc218\uc815\uff65\ubcf4\uc644\ub418\ub294 \uac83\uc73c\ub85c \ubcf8\ub2e4. \ub610\ud55c \uae30\uc5c5\uc740 \uacbd\ub85c\uc758\uc874\uc801(path-dependent)\uc778 \uc9c0\uc2dd\uae30\ubc18\uc744 \uc18c\uc720\ud55c \uc8fc\uccb4\ub85c \uadf8\ub9ac\uace0 \uacbd\ub85c\uc758\uc874\uc801 \uc9c0\uc2dd\uae30\ubc18\uc740 \ub8e8\ud2f4\ub4e4(routines)\uc758 \uc9d1\ud569\uc73c\ub85c \ubcf8\ub2e4. \uc5ec\uae30\uc11c \ub8e8\ud2f4\ub4e4\uc774\ub780 \uc608\uce21\uac00\ub2a5\ud55c \uae30\uc5c5\uc758 \ud589\ub3d9\ud328\ud134\uc73c\ub85c \uc815\uc758\ud560 \uc218 \uc788\ub294\ub370, \uad6c\uccb4\uc801\uc73c\ub85c\ub294 \uc8fc\uc5b4\uc9c4 \uc2dc\uc810\uc5d0\uc11c \uae30\uc5c5\uc758 \uc678\uc801\uc694\uc18c(\uc2dc\uc7a5\uc0c1\ud0dc)\uc640 \ub0b4\uc801\uc694\uc18c\uc5d0 \ub300\ud55c \uc758\uc0ac\uacb0\uc815\uae30\ub2a5\uc758 \uc9d1\ud569\uc744 \ub9d0\ud55c\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \uc9c4\ud654\uacbd\uc81c\uc774\ub860\uc5d0\uc11c \uc131\uc7a5(\uc131\uacfc)\uc740 \uc2dc\uc7a5\uc758 \uc120\ud0dd\uacfc\uc815\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9c4\ub2e4\uace0 \ubcf8\ub2e4. \uc989 \uc218\uc775\uc131 \uc788\ub294 \uae30\uc5c5\uc740 \uc120\ud0dd\ub418\uace0 \uc218\uc775\uc131\uc774 \uc5c6\ub294 \uae30\uc5c5\uc740 \ub3c4\ud0dc\ub418\ub294 \uc790\uc5f0\uc120\ud0dd\uc758 \uc6d0\ub9ac\uac00 \uc791\ub3d9\ud558\ub294 \uc7a5\uc18c\ub85c \uc2dc\uc7a5\uc744 \uc778\uc2dd\ud55c\ub2e4. \uc2dc\uc7a5\uc5d0\uc11c \ubcf4\ub2e4 \uc218\uc775\uc131\uc774 \uc88b\uc740 \uae30\uc5c5\ub4e4\uc774 \uc120\ud0dd\ub418\uac8c \ub428\uc5d0 \ub530\ub77c \uacbd\uc81c\uc804\ubc18\uc758 \uc131\uc7a5\uc774 \ub3c4\ubaa8\ub41c\ub2e4\ub294 \uac83\uc774\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc131\uc7a5\uc758 \ub3d9\uc778\ub3c4 \ubbf8\uc2dc\uc801 \uc218\uc900\uc778 routines\uc758 \ubcc0\ud654\uc5d0 \uc758\ud55c \uc694\uc18c\uac00 \uc911\uc2dc\ub418\uba70 \uc131\uc7a5\ubaa8\ub378\uc5d0\uc11c\ub294 \uae30\uc220\ubcc0\ud654\u2024\ud22c\uc790\u2024\uc9c4\uc785\uac15\ub3c4\u2024\ub178\ub3d9\uc2dc\uc7a5\u2024\uc2dc\uac04\uc5d0 \ub530\ub978 \uc0b0\uc5c5\uc758 \ud22c\uc785\u2024\uc0b0\ucd9c\u2024\uae30\uc5c5\uc758 \uacbd\ub85c \ub4f1\uc774 \uace0\ub824\ub418\uc5b4\uc57c\ud558\ub2e4 \ubcf4\ub2c8 \ubbf8\uc2dc\uc801 \ub808\ubca8\uc758 \uae30\uc5c5\uc774 \uc911\uc2dc\ub418\uac8c \ub41c\ub2e4.<\/p>\n<p>\u00a0\uc774\ub7f0 \ub9e5\ub77d\uc5d0\uc11c \uc9c4\ud654\uacbd\uc81c\uc774\ub860\uc758 \uc131\uc7a5\ubaa8\ub378\uc5d0\uc11c\ub294 \ubbf8\uc2dc\uc801 \uc218\uc900\uacfc \uac70\uc2dc\uc801 \uc218\uc900\uac04\uc758 \uad00\uacc4\ub97c \ub0b4\ubcf4\uc774\uace0\uc790 \ud558\ub294 \ub2e4\uc591\ud55c \ubaa8\ub378\ub4e4\uc774 \uac1c\ubc1c\ub418\uace0 \uc788\ub294\ub370 \ubbf8\uc2dc\uc801 \uad00\uc810\uc5d0\uc11c \uae30\uc5c5\uc740 \ud604\uc2e4\uc801\uc73c\ub85c \uc11c\ub85c \ub2e4\ub978 \uacbd\ub85c\ub97c \uac00\uc9c0\uba70, \ub2e4\ub978 \uc758\uc0ac\uacb0\uc815\ub8f0\uc744 \uac00\uc9c4 \uc774\uc9c8\uc801(heterogeneous) \uc874\uc7ac\ub77c\ub294 \uc778\uc2dd \ud558\uc5d0, \uae30\uc5c5\uc744 \uae30\uc220\ubcc0\ud654\uc758 \uc8fc\uccb4\ub85c\uc11c \ud0d0\uc0c9\ud65c\ub3d9(search)\uc744 \ud1b5\ud574 \uae30\uc220\ubcc0\ud654\uac00 \uc77c\uc5b4\ub09c\ub2e4\ub294 \uac83\uc744 \uac15\uc870\ud55c\ub2e4. \uadf8\ub798\uc11c \uc790\uc5f0\ud788 \uae30\uc220\ud658\uacbd\uacfc \uc2dc\uc7a5\ud658\uacbd\uc758 \uacf5\uc9c4\ud654(\u5171\u9032\u5316)(coevolution)\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uba70, \ud601\uc2e0\uacfc\uc815\uacfc \uae30\uc220\uc5ed\ub7c9\uc774 \ucd95\uc801\ub418\ub294 \uc81c\ub3c4\uc758 \uc6b4\uc601\uc5d0 \uad00\uc2ec\uc744 \ub454\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uadf8\ub7f0\ub370 \uc2e0(\u65b0)\ub2e4\uc704\uc8fc\uc758(Neo-Darwinism)\uc5d0 \uae30\ucd08\ud55c \uc774 \uc774\ub860\uc740 \uc801\uc790\uc0dd\uc874(survival of he fittest)\uc774 \uc544\ub2cc \uc801\ud569\uad00\uacc4\uc790 \uc0dd\uc874(survival of the fitting)\uc758 \uad00\uc810\uc5d0\uc11c, \uae30\uc5c5\ub808\ubca8\ubcf4\ub2e4\ub294 \uc0b0\uc5c5\ub808\ubca8\uc5d0\uc11c\uc758 \uc0b0\uc5c5\uc9c4\ud654\ub97c \uc774\ud574\ud558\ub824 \ud55c\ub2e4. \uadf8\uac04 \ub12c\uc2a8\uacfc \uc708\ud130 \uc774\ud6c4 \ubcc0\uc774\uc758 \uc720\uc804(\ubcf4\uc804)\uacfc \uad00\ub828\ud55c \uc801\uc751\u2024\ud559\uc2b5\u2024\ud0d0\uc0c9\u2024\uacbd\ub85c\uc758\uc874\uc131 \ub4f1 \uae30\uc5c5\uacfc \uc9c1\uc811\uc801\uc73c\ub85c \uad00\ub828\ub418\ub294 \uac1c\ub150\ub4e4\uc744 \ud3ec\ud568\ud558\ub294 \uc9c4\ud654\uc801 \uc0ac\uace0\ub97c \uc801\uc6a9\ud558\ub824\ub294 \ub9ce\uc740 \uc2dc\ub3c4\uac00 \uc788\uc5b4\uc654\uc9c0\ub9cc \uc5ec\uc804\ud788 \uae30\uc5c5\ub808\ubca8\uc5d0 \ub300\ud55c \uad6c\ub3c4\uac00 \ubbf8\ud761\ud55c \uc218\uc900\uc774\ub2e4.<\/p>\n<p>\u00a0\ubb3c\ub860 \uc9c4\ud654\uacbd\uc81c\uc774\ub860\uc740 \uc774\ub7ec\ud55c \ud55c\uacc4\ub97c \uac16\uace0 \uc788\uc74c\uc5d0\ub3c4, \uae30\uc874\uc758 \uc774\ub860\ub4e4\uc774 \uc8fc\ub85c \ub0b4\uc6a9(content)\uc9c0\ud5a5\uc801\uc778 \uc815\ud0dc\uc801\uc778 \uac83\uc5d0 \ubc18\ud558\uc5ec \uacfc\uc815(process)\uc9c0\ud5a5\uc801\uc774\ub77c\ub294 \ub3d9\ud0dc\uc801 \uce21\uba74\uc5d0\uc11c \ub610 \uae30\uc220\ubcc0\ud654 \ubc0f \uc2dc\uc7a5\uc9c4\ud654\ub97c \uacbd\uc81c\ubc1c\uc804\uc758 \uc6d0\ub3d9\ub825\uacfc \uc0b0\uc5c5\uac04 \ucc28\uc774\uc758 \ub3d9\uc778\uc73c\ub85c \uadf8\ub9ac\uace0 \uc2dc\uc7a5\uc744 \uc120\ud0dd(\u9078\u64c7)\uacfc \ub3c4\ud0dc(\u6dd8\u6c70)\uc758 \uc7a5\uc73c\ub85c \uc778\uc2dd\ud558\ub294 \ub300\ub2e8\ud788 \ud638\uc18c\ub825 \uc788\ub294 \uc774\ub860\uc784\uc5d0 \ud2c0\ub9bc\uc5c6\ub2e4.<\/p>\n<p>\u00a0\ub2e4\ub9cc \uc774 \uc774\ub860\uc740 \uc298\ud398\ud130 \ud601\uc2e0\uc774\ub860\uc774 \ub4f1\uc7a5\ud55c 1930\ub144\ub300\ubd80\ud130 \uc9c4\ud654\uacbd\uc81c\ud559\uc774 \ub4f1\uc7a5\ud55c 1980\ub144\ub300 \ucd08\ubc18\uae4c\uc9c0\uc758 \uc2dc\ub300\ud2b9\uc131\uc778 \ub300\ub7c9\uc0dd\uc0b0\uccb4\uc81c\uac00 \uc9c0\ubc30\uc801\uc778 \uc2dc\ub300\uc5d0 2\ucc28 \uc624\uc77c\uc1fc\ud06c\ub85c \uc778\ud574 \ucd08(\u8d85)\uacbd\uc7c1\uc774 \uc804\uac1c\ub418\ub294 \uc0c1\ud669\uc5d0\uc11c \ub4f1\uc7a5\ud558\uc600\uae30 \ub54c\ubb38\uc5d0 \uc790\uc5f0\ud788 \uc2dc\uc7a5\uacbd\uc7c1\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda4\uc73c\ub85c\uc11c \uc2dc\uc7a5\uace0\uac1d \ud2b9\ud788 \uace0\uac1d\ub2c8\uc988\uce21\uba74\uc744 \uc18c\ud640\uc774 \ub2e4\ub8e8\uace0 \uc788\ub2e4. \ub2e4\uc2dc \ub9d0\ud574 \uc9c4\ud654\uacbd\uc81c\ud559\uc5d0\uc11c\ub294 \uae30\uc5c5\uc774 \uc2dc\uc7a5\uace0\uac1d\uc744 \uc8fc\ub3c4\ud558\uace0 \uace0\uac1d\uc740 \ub3d9\uc77c\ud55c \ub2c8\uc988\ub97c \uac16\uace0 \uc788\uac70\ub098 \ub3d9\uc77c\uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \uc6d0\ud55c\ub2e4\ub294 \ubb35\uc2dc\uc801 \uc804\uc81c\ub97c \uae54\uace0 \uc0b0\uc5c5\ub808\ubca8\uc5d0\uc11c\uc758 \uae30\uc220\ubcc0\ud654\uc5d0 \ub300\ud574 \uae30\uc5c5\ub808\ubca8\uc5d0\uc11c \uc5b4\ub5a4 \ub8e8\ud2f4\uc744 \uac00\uc9c0\uace0 \uc5b4\ub5bb\uac8c \uc801\uc751\ud558\ub290\ub0d0\uc5d0 \uc8fc\ub85c \uad00\uc2ec\uc744 \ub450\uc5b4\uc654\ub2e4.<\/p>\n<p>\uadf8\ub798\uc11c \ub9cc\uc57d \uae30\uc5c5\uc774 \ud798\uc744 \uc950\uace0 \uc788\ub294 \ubd84\uc57c\uc5d0\uc11c\ub294 \uc9c0\uae08\ub3c4 \uc298\ud398\ud130 \ud601\uc2e0\uc774\ub860\uacfc \uc9c4\ud654\uacbd\uc81c\ud559\uc5d0\uc11c\uc758 \uc8fc\uc7a5\uc774 \uc5ec\uc804\ud788 \uc720\ud6a8\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub7ec\ub098 \ub9cc\uc57d \uace0\uac1d\uc774 \ud798\uc744 \uc950\uace0 \uc788\ub294 \uc0c1\ud669\uc5d0\uc11c\ub294 \uc298\ud398\ud130 \ud601\uc2e0\uc774\ub860\uacfc \uc9c4\ud654\uacbd\uc81c\ud559\uc5d0\uc11c\uc758 \uc8fc\uc7a5\uc740 \ub354 \uc774\uc0c1 \uc720\ud6a8\uc801\uc77c \uc218 \uc5c6\ub294 \ud55c\uacc4\ub97c \ub0b4\ubcf4\uc774\uac8c \ub41c\ub2e4. \uadf8\ub9ac\uace0 \ub610\ud55c \uc9c4\ud654\uacbd\uc81c\ud559\uc5d0\uc11c \uc804\uc81c\ud558\uace0 \uc788\ub294 \uc2dc\uc7a5\ud658\uacbd\uacfc \uae30\uc220\ud658\uacbd\uc758 \uacf5\uc9c4\ud654(coevolution) \ub17c\ub9ac\ub294 \uc2dc\uc7a5\uc758 \uace0\uac1d\ub2c8\uc988\uac00 \ubaa8\ub4e0 \uae30\uc220\uc5d0 \uc758\ud574 \uc9c4\ud654\ud558\ub294 \uac83\uc774 \uc544\ub2c8\uace0 \ud2b9\uc815\uc758 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0(\uae30\uc220)\uc5d0 \uc758\ud574\uc11c\ub9cc \uc9c4\ud654\ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c \ub17c\ub9ac\uc801 \ud55c\uacc4\ub97c \ub0b4\ubcf4\uc778\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc790, \uadf8\ub807\ub2e4\uba74 \uae30\uc5c5\ubcf4\ub2e4 \uace0\uac1d\uc774 \ub354 \ud798\uc744 \uc950\uace0 \uc788\ub294 \uc0c1\ud669\uc5d0\uc11c \uace0\uac1d\ub2c8\uc988\uc758 \uc9c4\ud654\uc5d0 \uc801\uc751\ud558\uae30 \uc704\ud574 \uc694\uad6c\ub418\ub294 \uc774\ub860\uc740 \uc5b4\ub5a4 \uac83\uc774\uc5b4\uc57c \ud560\uae4c?<\/p>\n<p>\u00a0\uc774\uc5d0 \ub300\ud55c \ub2f5\uc744 \uc5bb\uae30 \uc704\ud574 \uad6c\ucd95\ub41c \uac83\uc774 \ubc14\ub85c \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc774 \ub2e4. \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\ub294 \ud55c\ub9c8\ub514\ub85c \ub2c8\uc988\uc9c4\ud654\uc5d0 \uc801\uc751\ud558\ub294 \ud601\uc2e0\uacbd\uc601\uc73c\ub85c \uc815\uc758\ub420 \uc218 \uc788\uc73c\uba70 \ub2c8\uc988\uc9c4\ud654\uff65\ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uff65\uc801\uc751\uc6b0\uc218\uc131\uc744 key-words\ub85c \ud55c\ub2e4. \uc5ec\uae30\uc11c \uc801\uc751\uc774\ub780 \ub2c8\uc988\uc9c4\ud654\ub97c \uc120\ub3c4\ud558\uac70\ub098 \ub2c8\uc988\uc9c4\ud654\uc5d0 \ud3b8\uc2b9\ud558\ub294 \ud589\uc704 \ubaa8\ub450\ub97c \ud3ec\uad04\ud55c\ub2e4. \ubcf4\ub2e4 \uad6c\uccb4\uc801\uc73c\ub85c\ub294 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc744 \ud1b5\ud574 \ub2c8\uc988\uc9c4\ud654\uc5d0 \uc801\uc751\ud574 \uac00\ub294 \uacbd\uc601\uc774 \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc778\ub370, \uc774\ub294 \ud2b9\ud788 2000\ub144\ub300 \uc778\ud130\ub137\/\uc2a4\ub9c8\ud2b8\ud601\uba85 \uc774\ud6c4 \uace0\uac1d\uc758 \ub2c8\uc988\uac00 \uae4c\ub2e4\ub85c\uc6cc\uc9c0\uace0 \ub2c8\uc988\uc9c4\ud654\uac00 \ube48\ubc1c\ud558\ub294 \uc0c1\ud669\uc5d0 \ubd80\ud569\ud558\ub294 \uacbd\uc601\ud328\ub7ec\ub2e4\uc784\uc774\ub77c \ud560 \uac83\uc774\ub2e4.<\/p>\n<p>\u00a0\ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc5d0\uc11c \uae30\uc5c5\uc758 \uc774\uc775\uc744 \uc608\uc0c1\uc218\uc775\uc9c0\ud45c\uc778 \uc81c\ud488\uc801\ud569\uc131(product fit)\uacfc \uc608\uc0c1\ube44\uc6a9\uc9c0\ud45c\uc778 \uacf5\uc815\uc801\ud569\uc131(process fit)\ub97c \ud1b5\ud574 \ud30c\uc545\ud558\uace0 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc804\ub7b5\uc744 \ud1b5\ud574 \uc774\ub4e4\uc744 \ud5a5\uc0c1\uc2dc\ud0b4\uc73c\ub85c\uc11c \uc18c\uae30\uc758 \uc608\uc0c1\uc774\uc775\uc744 \ucd94\uad6c\ucf00 \ud55c\ub2e4\ub294 \uc758\ubbf8\uc5d0\uc11c \uba85\ud655\ud55c \uc774\uc775\ucd94\uad6c\uacf5\uc2dd(profit-seeking formula)\uc744 \uc81c\uacf5\ud574 \uc900\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\ub294 \ud06c\uac8c \uc138 \uac00\uc9c0 \uc774\ub860\uc73c\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\ub2e4. \uc0b0\uc5c5\ub808\ubca8\uc5d0\uc11c \uc2dc\uc7a5\uc758 \uace0\uac1d\ub2c8\uc988\uc640 \ub2c8\uc988\uc9c4\ud654\ub97c \uc124\uba85\ud574\uc8fc\ub294 \ud604\uc2dc\ub2c8\uc988\uc774\ub860(explicit needs theory)\uacfc \uae30\uc5c5\ub808\ubca8\uc5d0\uc11c \uc774\uc775\ucd94\uad6c \ub3d9\ub825\uc744 \ub098\ud0c0\ub0b4\ub294 \uae30\uc5c5\ud30c\uc6cc\uc774\ub860(firm power theory) \uadf8\ub9ac\uace0 \uc0b0\uc5c5\ub808\ubca8\uc5d0\uc11c\uc758 \ub2c8\uc988\uc9c4\ud654\uc640 \uae30\uc5c5\ub808\ubca8\uc5d0\uc11c\uc758 \uc804\ub7b5\ud589\ub3d9\uc744 \uc5f0\uacb0\uc2dc\ucf1c\uc8fc\ub294 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc804\ub7b5\uc774\ub860(needs-focused innovation strategy theory)\uc774 \uadf8\uac83\uc774\ub2e4.<\/p>\n<p>\u00a0\ud604\uc2dc\ub2c8\uc988\uc774\ub860\uc5d0\uc11c\ub294 \uad6c\ub9e4\ub825\uc744 \uc9c0\ub2cc \uace0\uac1d\uc9d1\ub2e8\uc778 \uc218\uc694\uac00 \uc911\uc694\ud558\uc9c0\ub9cc \uc815\ub9d0 \uc911\uc694\ud55c \uac83\uc740 \uc218\uc694 \uc911\uc5d0\uc11c\ub3c4 \uad6c\ub9e4(\uc9c0\ubd88)\uc758\ud5a5(WTP)\uc744 \uc9c0\ub2cc \ud604\uc2dc\ub2c8\uc988\/\ud604\uc2dc\uc218\uc694\uc784\uc744 \uac15\uc870\ud55c\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub9ac\uace0 \uae30\uc5c5\ud30c\uc6cc\uc774\ub860\uc5d0\uc11c\ub294 \uc2dc\uc7a5\uc758 \ud604\uc2dc\ub2c8\uc988\/\ud604\uc2dc\uc218\uc694\ub85c\ubd80\ud130 \uc774\uc775\uc744 \uce90\ub0b4\ub294 \uae30\uc5c5\uc758 \ud798 \uace7 \uae30\uc5c5\ud30c\uc6cc(firm power)\ub294 \uc131\uc7a5\ubca1\ud130(growth vector)\uc5d0 \ubd80\ud569\ud558\ub294 \ud601\uc2e0(innovation)\uc5d0 \uc88c\uc6b0\ub418\uace0 \uc131\uc7a5\ubca1\ud130\ub294 \uace0\uac1d\uc758 \ub2c8\uc988\uc9c4\ud654\uc5d0 \ub610\ud55c \ub9de\ucd94\uc5b4\uc57c\ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c \uacb0\uad6d \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc774 \uae30\uc5c5\uc131\uacfc\uc758 \uc6d0\ub3d9\ub825\uc784\uc744 \uac15\uc870\ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc694\ucee8\ub300 \uc9c4\ud654\uacbd\uc81c\ud559\uc5d0\uc11c\ub294 \uae30\uc220\ubcc0\ud654(\uacf5\uae09\uce21\uba74)\uc5d0 \ub300\ud55c \uae30\uc5c5\uc758 \uc801\uc751\uc744 \uac15\uc870\ud558\ub294\ub370 \ubc18\ud558\uc5ec \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc5d0\uc11c\ub294 \ub2c8\uc988\uc9c4\ud654(\uc218\uc694\uce21\uba74)\uc5d0 \ub300\ud55c \uae30\uc5c5\uc758 \uc801\uc751\uc744 \uac15\uc870\ud558\ub294\ub370\uc11c \uae30\ubcf8\uc801\uc778 \ucc28\uc774\uac00 \uc788\ub2e4. \ub2e4\uc2dc \ub9d0\ud574 \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc5d0\uc11c \uae30\uc5c5\ud30c\uc6cc\uc774\ub860\uc740 \uacf5\uae09\uce21\uba74\uc758 \uae30\uc220\uc694\uc18c\ub97c \uac15\uc870\ud558\ub294 \uc9c4\ud654\uacbd\uc81c\ud559(\uc2e0\uc298\ud398\ud14c\ub9ac\uc548)\uc758 \uc785\uc7a5\uacfc \ub9e5\uc744 \uac19\uc774 \ud558\uc9c0\ub9cc,<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><strong>\uccab\uc9f8<\/strong> \uc815\ud0dc\uc801\uc73c\ub85c \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc73c\ub85c \uae30\uc220(\uacf5\uae09)\uc694\uc18c\uac00 \uc2dc\uc7a5(\uc218\uc694)\uc694\uc18c\uc640 \uc5f0\uacb0\ub41c\ub2e4\ub294 \uc810,<\/p>\n<p style=\"padding-left: 30px;\"><strong>\ub458\uc9f8<\/strong> \ub3d9\ud0dc\uc801\uc73c\ub85c \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc73c\ub85c \ub2c8\uc988\uc9c4\ud654\uc640 \uae30\uc5c5\uc758 \uc804\ub7b5\ud589\ub3d9(\uae30\uc220\uc694\uc18c)\uc774 \uc5f0\uacb0\ub418\uba70 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc804\ub7b5\uc758 \uc720\ud6a8\uc131 \uc815\ub3c4\uc5d0 \ub530\ub77c \uc81c\ud488\uc801\ud569\uc131(\uc608\uc0c1\uc218\uc775\uc9c0\ud45c)\uacfc \uacf5\uc815\uc801\ud569\uc131(\uc608\uc0c1\ube44\uc6a9\uc9c0\ud45c)\uc774 \uc815\ud574\uc9c0\uace0 \uc608\uc0c1\uc774\uc775\uc774 \uc5bb\uc5b4\uc9c0\uac8c \ub418\ub294 \u2018\ud601\uc2e0\uacfc \uc774\uc775\uc2e4\ud604\uacfc\uc758 \uba54\ucee4\ub2c8\uc998\u2019\uc774 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c \uadfc\ubcf8\uc801\uc778 \ucc28\uc774\ub97c \ub0b4\ubcf4\uc778\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud55c\ud3b8 \ub2c8\uc988\uc9c4\ud654\uc5d0 \ub300\ud55c \uc801\uc751\uacfc \uad00\ub828\ud55c \uc870\uc9c1\uacbd\uc601(organization management)\uc5d0 \uc788\uc5b4\uc11c \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc5d0\uc11c\ub294 \uc790\uc0ac \uc0ac\uc5c5\uc774 \uc18d\ud574 \uc788\ub294 \uc0b0\uc5c5\uc9c4\ud654\ud328\ud134\uc5d0 \ub300\ud55c \ud070 \uadf8\ub9bc(big picture)\uc744 \uc608\uacac\ud558\uba74\uc11c \uae30\uc5c5\uc744 \uc0b4\uc544\uc788\ub294 \uc870\uc9c1(living organization)\uc73c\ub85c \ud0a4\uc6cc \ub098\uac00\uba70 \uae30\uc5c5\ud30c\uc6cc\ub97c \ud655\ucda9\ud560 \uac83\uc744 \uac15\uc870\ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc0b0\uc5c5\uc9c4\ud654\ub294 \ub9ce\uc740 \uc694\uc778\ub4e4\uc5d0 \uc758\ud574 \uc88c\uc6b0\ub418\uc9c0\ub9cc \ud2b9\ud788 \uae30\uc220\ubcc0\ud654\uc640 \uc2dc\uc7a5\uace0\uac1d\uc758 \ub2c8\uc988\uc9c4\ud654\uc5d0 \ud06c\uac8c \uc88c\uc6b0\ub41c\ub2e4. \uadf8\ub7f0\ub370 \uc544\ubb34\ub9ac \uace0\uac1d\uc758 \ub2c8\uc988\uac00 \uac15\ud558\uace0 \ud06c\ub354\ub77c\ub3c4 \uc774\ub97c \ucda9\uc871\uc2dc\ucf1c\uc904 \uae30\uc220\uc774 \uc5c6\ub2e4\uba74 \uadf8 \ub2c8\uc988\ub294 \ucda9\uc871\ub420 \uc218 \uc5c6\uace0 \ub2e4\ub9cc \uc7a0\uc7ac\ub2c8\uc988(Latent Needs)\ub85c \uadf8\ub0e5 \ub0a8\uac8c \ub41c\ub2e4. \ub610 \uc544\ubb34\ub9ac \ud601\uc2e0\uc801\uc778 \uae30\uc220\uc774 \ub098\uc640\ub3c4 \uace0\uac1d\uc774 \uad6c\ub9e4\ub825\uc744 \uac16\uace0 \uc788\uc9c0 \uc54a\ub2e4\uba74 \uadf8 \uae30\uc220\uc740 \uadf8\ub0e5 \uc0ac\uc7a5\ub420 \uc218\ubc16\uc5d0 \uc5c6\ub2e4. \uadf8\ub7f0\ub370 \uc124\ub839 \uace0\uac1d\uc774 \uad6c\ub9e4\ub825\uc744 \uc9c0\ub2c8\uace0 \uc788\ub2e4 \ud558\ub354\ub77c\ub3c4 \uc9c0\ubd88(\uad6c\ub9e4)\uc758\ud5a5(willingness to pay or purchase: WTP)\uc744 \uac16\uace0 \uc788\uc9c0 \uc54a\ub2e4\uba74 \uc544\ubb34\ub9ac \ud601\uc2e0\uc801\uc778 \uae30\uc220\ub3c4 \ub610 \uac15\ud55c \uace0\uac1d\uc758 \uad6c\ub9e4\ub825\ub3c4 \uae30\uc5c5\uc5d0\uac8c\ub294 \uc544\ubb34 \uc758\ubbf8\uac00 \uc5c6\uac8c \ub41c\ub2e4.<\/p>\n<p>\u00a0\uc774\ub7f0 \uc758\ubbf8\uc5d0\uc11c \uc0b0\uc5c5\uc9c4\ud654\ub294 \uad81\uadf9\uc801\uc73c\ub85c \uc9c0\ubd88\uc758\ud5a5\uc744 \uc9c0\ub2cc \uace0\uac1d\ub2c8\uc988\uc758 \uc9c4\ud654\uc5d0 \uc88c\uc6b0\ub428\uc744 \uc54c \uc218 \uc788\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc758 \uc0ac\uc5c5\uc804\ub7b5\uc740 \uc0b0\uc5c5\uc9c4\ud654 \ud328\ud134\uc5d0 \ub300\ud55c \ud070 \uadf8\ub9bc\uc744 \uc608\uacac\ud558\ub294 \ub370\uc11c\ubd80\ud130 \uc2dc\uc791\ub418\uc5b4\uc57c \ud558\uba70 \uc774\ub294 \uace7 \uc2dc\uc7a5\uace0\uac1d\uc758 \ub2c8\uc988\uc9c4\ud654\ub97c \uc608\uacac\ud558\ub294 \uac83\uc5d0\uc11c\ubd80\ud130 \ucd9c\ubc1c\ud574\uc57c\ud568\uc744 \uc54c \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uadf8\ub9ac\uace0 \uae30\uc5c5\uc744 \uc0b4\uc544\uc788\ub294 \uc870\uc9c1\uc73c\ub85c \uc774\ub048\ub2e4\ub294 \uc758\ubbf8\ub294 \uae30\uc5c5\uc870\uc9c1\uc744 \uc804\uccb4\uc131\u00b7\uc5f0\uad00\uc131\u00b7\ub3d9\uc77c\uc131\u00b7\uade0\ud615\uc131\u00b7\ucc3d\uc758\uc131\u00b7\uac1c\ubc29\uc131\u00b7\uc720\uc5f0\uc131\uc744 \uc9c0\ub2cc \ud558\ub098\uc758 \uc0b4\uc544\uc788\ub294 \uc870\uc9c1\uc73c\ub85c \uc778\uc2dd\ud558\uace0 \uc790\uae30\uc870\uc9c1\ud654(self-organization)\uae30\ub2a5\uc774 \uc791\ub3d9 \ud560 \uc218 \uc788\uac8c\ub054 \ud558\ub294 \uac83\uc774\ub2e4. \uc790\uae30\uc870\uc9c1\ud654\ub780 \ubcf5\uc7a1\uc131 \uacfc\ud559(complexity sciences)\uc5d0\uc11c\uc758 \ucc3d\ubc1c(emergence)\uac1c\ub150\uc744 \uc6d0\uc6a9\ud55c \uac83\uc73c\ub85c \ub2e8\uc21c \ub8f0(simple rules)\uc744 \uac1c\ubcc4\ub808\ubca8\uc5d0 \uc81c\uc2dc\ud558\uace0 \ucd5c\ub300\ud55c \uc790\uc720\ub3c4\ub97c \ud5c8\uc6a9\ud574 \uc904 \ub54c \uc870\uc9c1(\uc9d1\ub2e8)\ub808\ubca8\uc5d0\uc11c \uac15\ud55c \ud658\uacbd\uc801\uc751\uc131\uc744 \ubc1c\ud718\ud558\uc5ec \uc131\uacf5\uc744 \uae30\ub300\ud560 \uc218 \uc788\ub2e4\ub294 \uba54\uc2dc\uc9c0\ub97c \ub9d0\ud55c\ub2e4.<\/p>\n<p>\u00a0\uc790\uae30\uc870\uc9c1\ud654\ub294 \uadf8\uac04 \uae30\uc5c5\uc774 \ud798\uc744 \uc954 \uc0c1\ud669\uc5d0\uc11c \ub300\ub7c9\uc0dd\uc0b0\uccb4\uc81c\ub97c \uac16\ucd94\uace0 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uc774\ub97c \uba85\ub839\uff65\ud1b5\uc81c(Command-Control)\ud558\ub294 \ubc29\uc2dd\uc5d0 \uc775\uc219\ud574 \uc788\ub294 \uae30\uc5c5\ub9ac\ub354\ub4e4\ub85c \ud558\uc5ec\uae08, \uc774\uc81c\ubd80\ud130\ub294 21\uc138\uae30\uc758 \uc5ed\ub3d9\uc801\uff65\uc0c1\ud638\uc758\uc874\uc801 \ube44\uc120\ud615 \ud658\uacbd\uc5d0\uc11c \ub2c8\uc988\uc9c4\ud654\uc5d0 \uc801\uc751\ud558\uae30 \uc704\ud574 Seek Norm &amp; Get-to-Norm(\uc0ac\uc5c5\ud558\ub294\ub370 \uc788\uc5b4\uc11c \ubaa8\ubc94\ub2f5\uc548\uaca9\uc778 Norm\uc774 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc778\uc2dd\uc5d0 \uae30\ucd08\ud55c \uc0ac\uc5c5\uc804\ub7b5\ub17c\ub9ac\ub97c \ub9d0\ud568)\uc774\ub77c\ub294 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0 \ub8f0\uc744 \uc81c\uc2dc\ud558\uace0 \uac01 \uac1c\uc778\ub4e4\uc5d0\uac8c \ucd5c\ub300\ud55c \uc790\uc728\uc131\uc744 \ubd80\uc5ec\ud558\uc5ec \ucc3d\uc758\uc131\uacfc \ud601\uc2e0\uc744 \uc720\ub3c4\ud574 \uc9d1\ub2e8\ub808\ubca8\uc5d0\uc11c \uace0\ucc28\uc6d0\uc758 \uc9c8\uc11c(higher level of order)\uac00 \ucc3d\ubc1c(\u5275\u767c)\ub418\uac8c\ub054 \ud574\uc57c \ud568\uc744 \uc2dc\uc0ac\ud574 \uc900\ub2e4.<\/p>\n<p>\u00a0\uc694\ucee8\ub300 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc774 \ubc14\ub85c <strong>\uc774\uc775\ub300\ubc15(\uf9dd\u76ca\u5927\u8236)<\/strong>\uc744 \ucd09\ubc1c\uc2dc\ud0a4\ub294 \ub098\ube44\ud6a8\uacfc\uc758 \uc9c4\uc6d0\uc9c0\uc784\uc744 \uae68\ub2eb\uac8c \ud574 \uc900\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\uae00 \/ \uae40\uc778\ud638 \ud55c\uc591\ub300 \uba85\uc608\uad50\uc218. \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8 \ud559\ud68c\uc7a5<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub2c8\uc988\ub9de\ucda4\ud601\uc2e0, \ub300\ubc15\uc131\uacf5\uc758 \uc9c4\uc6d0\uc9c0 2013.07.31 \uae30\uc5c5\uc774 \uc9c0\ub098\uce58\uac8c \uc601\ub9ac\ub9cc\uc744 \uaf80\ud574\uc11c\ub294 \uc548 \ub41c\ub2e4\ub294 \uc0ac\ud68c\uc801 \uc694\uad6c\ub97c \ubc18\uc601\ud574 \uac00\uce58\ucc3d\uc870(\ub610\ub294 \ubd80(\u5bcc)\ucc3d\uc870)\ub4f1\uc758 \uc6b0\ud638\uc801\uc778 \ud45c\ud604\uc744 \ube4c\ub824\uc11c \uae30\uc5c5\uc874\uc7ac\uc5d0 \ub300\ud55c \uc0ac\ud68c\uc801 \ub2f9\uc704\uc131\uc744 \ubd80\uac01\uc2dc\ud0a4\ub824\ub294 \uc758\ub3c4\ub3c4 \uc788\uc9c0\ub9cc \uc5b4\ub5bb\uac8c \ud45c\ud604\ud558\ub4e0 \uae30\uc5c5\uc758 \ubcf8\uc9c8\uc740 \uc5ec\uc804\ud788 \uc774\uc775\ucd94\uad6c\uc5d0 \uc788\ub2e4. &nbsp; \uae30\uc5c5 CEO\uac00 \uc9c0\ub140\uc57c\ud560 \uc790\uc9c8\uacfc \uc5ed\ub7c9\uc744 \uae30\uc5c5\uc758 \uc874\uc7ac\ubaa9\uc801\uacfc \uad00\ub828\uc2dc\ucf1c\ubcf4\uae30\ub85c \ud558\uc790. \uae30\uc5c5\uc758 \uad81\uadf9\uc801 \ubaa9\uc801\uc740 \uc774\uc775\ucd94\uad6c\ub2e4. \uae30\uc5c5\uc774 \uc9c0\ub098\uce58\uac8c \uc601\ub9ac\ub9cc\uc744 \uaf80\ud574\uc11c\ub294 \uc548 \ub41c\ub2e4\ub294 \uc0ac\ud68c\uc801 \uc694\uad6c\ub97c \ubc18\uc601\ud574 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