{"id":5088,"date":"2013-08-12T17:53:45","date_gmt":"2013-08-12T21:53:45","guid":{"rendered":"http:\/\/serony.com\/?p=5088"},"modified":"2018-07-24T21:24:20","modified_gmt":"2018-07-25T01:24:20","slug":"guest-blog-%ea%b9%80%ec%9d%b8%ed%98%b8%ec%9d%98-%ea%b2%bd%ec%98%81%c2%b7%ea%b2%bd%ec%a0%9c-%ec%82%b0%ec%b1%85-26","status":"publish","type":"post","link":"https:\/\/serony.com\/ken\/2013\/08\/12\/guest-blog-%ea%b9%80%ec%9d%b8%ed%98%b8%ec%9d%98-%ea%b2%bd%ec%98%81%c2%b7%ea%b2%bd%ec%a0%9c-%ec%82%b0%ec%b1%85-26\/","title":{"rendered":"Guest Blog: \uae40\uc778\ud638\uc758 \uacbd\uc601\u00b7\uacbd\uc81c \uc0b0\ucc45 26"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-size: x-large;\"><strong>\ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8, \uacfc\uc5f0 \uc720\uc6a9\ud558\uba70 \uc2e4\uc6a9\uc801\uc778\uac00?<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong><em>2013.08.12<\/em><\/strong><\/p>\n<figure id=\"attachment_4694\" aria-describedby=\"caption-attachment-4694\" style=\"width: 100px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/serony.com\/ken\/wp-content\/uploads\/2013\/04\/IHK-1.jpg\"><img decoding=\"async\" class=\"size-full wp-image-4694\" src=\"http:\/\/serony.com\/ken\/wp-content\/uploads\/2013\/04\/IHK-1.jpg\" alt=\"\uae40\uc778\ud638 \uad50\uc218\" width=\"100\" \/><\/a><figcaption id=\"caption-attachment-4694\" class=\"wp-caption-text\">\uae40\uc778\ud638 \uba85\uc608\uad50\uc218<\/figcaption><\/figure>\n<p><span style=\"font-size: 14pt;\"><strong>\uba87 \ud574 \uc804 \uc5b4\ub290 \uc81c\uc870\uc5c5 \uc911\uc2ec<\/strong><\/span>\uc758 \ub300\uae30\uc5c5 \uc778\uc0ac\uad50\uc721\ub2f4\ub2f9 \ucc45\uc784\uc790\ub77c\ub294 \uc0ac\ub78c\uc774 \uc790\uc0ac \uc911\uacac\uac04\ubd80\uc0ac\uc6d0\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc0b0\uc5c5\uad50\uc721 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub3d9\ucc38\ud574 \ub2ec\ub77c\uba70 \uac15\uc758\uc8fc\uc81c\ub97c \ud601\uc2e0\uacbd\uc601\uc73c\ub85c \uc694\uccad\ud574 \uc628 \uc801\uc774 \uc788\uc5c8\ub2e4. \uadf8\ub294 \uadf8 \ud68c\uc0ac\uc5d0\uc11c 16\ub144\uac04\uc774\ub098 \uc778\uc0ac\uad50\uc721\uc5d0 \uad00\ud574 \uc815\ud3c9\uc774 \ub098 \uc788\ub294 \ubd84\uc774\ub77c\uace0 \uad50\uc721\uc0dd \ub204\uad70\uac00\uac00 \ud544\uc790\uc5d0\uac8c \uadc0 \ub738\ud574 \uc8fc\uc5c8\ub2e4.<\/p>\n<p>\u00a0\ud544\uc790\ub294 \uac15\uc758\uc5d0 \uc55e\uc11c\uc11c \uadf8 \ud68c\uc0ac\uc758 \uae30\ubcf8\uc815\ubcf4\ub97c \uc54c\uace0 \uac15\uc758\uc5d0 \uc784\ud558\uace0\uc790 \uadf8 \uc778\uc0ac\uad50\uc721\ub2f4\ub2f9 \ucc45\uc784\uc790\uc5d0\uac8c \ub2e4\uc74c\uc758 \uc9c8\ubb38\uc744 \ub358\uc838\ubcf4\uc558\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>1) \uadc0\uc0ac\uc758 \uc8fc\uc885\uc0ac\uc5c5\uc774 \ubb34\uc5c7\uc774\uba70 \uc5b4\ub5a4 \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \uc5b4\ub290 \uc2dc\uc7a5\uc758 \uc5b4\ub290 \uace0\uac1d\uc758 \ubb34\uc2a8 \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ud0a4\ub824\uace0 \uc0dd\uc0b0\uff65\uc81c\uacf5\ud558\uace0 \uc788\ub294\uac00?<\/p>\n<p>2) \uc81c\ud488\uc758 \uac00\uc7a5 \ub450\ub4dc\ub7ec\uc9c4 \ud2b9\uc9d5\uc774 \ubb34\uc5c7\uc774\uba70 \uc5b4\ub5a4 \uba74\uc774 \uace0\uac1d\uc5d0\uac8c \uc5b4\ud544\ud558\uace0 \uc788\ub2e4\uace0 \ubcf4\ub294\uac00, \uadf8\ub9ac\uace0 \ud0c0\uc0ac \uac83\ubcf4\ub2e4 \ub354 \uc6b0\uc218\ud558\uac70\ub098 \ubd80\uc871\ud55c \uba74\uc740 \ubb34\uc5c7\uc778\uac00?<\/p>\n<p>3) \uc81c\ud488\uc0dd\uc0b0\uc5d0 \ub4e4\uc5b4\uac00\ub294 \ud575\uc2ec\ubd80\ud488\uc774 \uba87 \uac1c \uc815\ub3c4\uc774\uba70 \uadf8 \uc911\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac8c \uc5b4\ub5a4 \uac83\uc774\uba70 \uadf8\uac83\uc744 \uc5b4\ub514\uc758 \ub204\uad6c\ub85c\ubd80\ud130 \uc870\ub2ec \ubc1b\ub294\uac00?<\/p>\n<p>&nbsp;<\/p>\n<p>\uadf8\ub7f0\ub370 \uadf8\uc758 \ub2f5\uc740 \ub180\ub78d\uac8c\ub3c4 \uc774\ub4e4 \uc9c8\ubb38\uc5d0 \ub300\ud574 \ud55c \ubc1c\uc9dd\ub9cc \ub354 \ub098\uc544\uac00\uba74 \uac70\uc758 \ub9c9\ud788\ub294 \uac83\uc774\uc5c8\ub2e4.<\/p>\n<p><!--more-->\ub300\ucda9 \uc9c8\ubb38\uacfc \uc751\ub2f5\uc744 \ub05d\ub0b4\ub2c8 \uadf8\ub3c4 \uc790\uae30\uac00 \uadfc\ubb34\ud558\ub294 \ud68c\uc0ac\uc5d0 \ub300\ud574 \uc778\uc0ac\uad50\uc721\uacfc \uad00\ub828\ub41c \uac83 \ub9d0\uace0\ub294 \uac70\uc758 \ubb34\uad00\uc2ec\ud588\uc74c\uc744 \ubc1c\uacac \ud588\ub178\ub77c,\uba70 \uba4b\uca4d\uc5b4\ud588\ub2e4. \uadf8\ub294 16\ub144\uac04 \uc624\uc9c1 \uc778\uc0ac\uad50\uc721\uc5d0 \uad00\ud55c \uad8c\uc704\uc790\uac00 \ub420 \uc815\ub3c4\ub85c \ud55c \uc6b0\ubb3c\ub9cc \ud30c\uc628 \uac83\uc774\uc5c8\ub2e4.<\/p>\n<p>\uc778\uc0ac\uc5d0 \uad00\ud55c \ud669\uae08\ub960\uc740 \ubc14\ub85c \uc801\uc7ac\uc801\uc18c(\u9069\u6750\u9069\u6240)\uc77c\uc9c4\ub300 \uadf8\uac04 \uac01 \uc0c1\ud669\uacfc \uc870\uac74\uc5d0 \ub9de\ub294 \uc801\uc9c8\uc758 \uc778\uc7ac\uac00 \uacfc\uc5f0 \uace0\uc6a9\uff65\ubc30\uce58\ub418\uc5b4 \uc654\uc744 \uac83\uc774\uba70 \ub610 \uadf8 \uc131\uacfc\ub294 \uc5b4\ub5a0\ud588\uc744\uae4c \ud558\ub294 \uc0dd\uac01\uc774 \uc21c\uac04 \uc2a4\ucce4\ub2e4. \ubb3c\ub860 \ub3d9\uc77c\uc81c\ud488\uc774\ub098 \ud45c\uc900\uc81c\ud488\uc744 \uc0dd\uc0b0\ud558\ub294 \ub300\ub7c9\uc0dd\uc0b0\uccb4\uc81c\uc5d0\uc11c\ub294 \uc774 \uc778\uc0ac\uad50\uc721\ub2f4\ub2f9 \ucc45\uc784\uc790\ucc98\ub7fc \uac01\uc790\uac00 \uc790\uae30\uc5d0\uac8c \uc8fc\uc5b4\uc9c4 \uc77c\uc5d0 \ucda9\uc2e4\ud558\uae30\ub9cc \ud558\uba74 \uc804\uccb4 \uc77c\uc774 \uc798\ub418\uac8c \ub418\uc5b4 \uc788\ub2e4. \uc608\ucee8\ub300 \ub300\ub7c9\uc0dd\uc0b0\uccb4\uc81c\uc5d0\uc11c\ub294 \ub300\ub7c9\uc0dd\uc0b0\uc2dc\uc2a4\ud15c\uc744 \uac16\ucd94\uc5b4 \ub193\uace0 \uad6c\ub9e4, \uc790\uc7ac\uad00\ub9ac, \uc0dd\uc0b0, \ucc3d\uace0\uad00\ub9ac, \ud310\ub9e4 \uc720\ud1b5, \uc11c\ube44\uc2a4, \uc778\uc0ac \uacbd\ub9ac \ub4f1\ub4f1&#8230; \ud544\uc694\ud55c \uae30\ub2a5\uacfc \uc5c5\ubb34\ub97c \uc77c\uc815 \ub2e8\uc704\ub85c \ucabc\uac1c\uc5b4 \uac01 \uc694\uc18c\ub9c8\ub2e4 \ub97c \uc131\uc2e4\ud558\uac8c \uc218\ud589\ud558\ub3c4\ub85d \ud558\uba74 \ub2a5\ub960\uc758 \uadf9\ub300\ud654\uac00 \uac00\ub2a5\ud574 \uc9c8 \uc218 \uc788\ub2e4. \uc18c\uc704 \uc9c1\ub2a5\ubcc4 \uc870\uc9c1\uc744 \ud1b5\ud55c \ubd84\uc5c5(division of labor)\uc758 \uc774\uc810\uc744 \uc0b4\ub9ac\uba74 \ub41c\ub2e4\ub294 \uc598\uae30\ub2e4. \uadf8\ub7ec\ub2e4 \uc0ac\uc5c5\uc774 \ub298\uba74 \uc0ac\uc5c5\ubd80\uc81c(\u4e8b\u696d\u90e8\u5236)\ub97c \ub3c4\uc785\ud558\uace0 \ub610 \uac01 \uc0ac\uc5c5\ubd80\ub97c \uc5ed\uc2dc \uc9c1\ub2a5\ubcc4 \uc870\uc9c1\uc73c\ub85c \uc6b4\uc601\ud558\uba74 \ub41c\ub2e4\ub294 \ub9d0\uc774\ub2e4.<\/p>\n<p>\uadf8\ub798\uc11c \uc0ac\uc5c5\ubd80\uc81c\ud558\uc5d0\uc11c\uac74 \uadf8\ub0e5 \uc9c1\ub2a5\ubcc4 \uc870\uc9c1\uc5d0\uc11c\uac74 \uac01 \ub2f4\ub2f9\uc790\ub294 \uc790\uae30 \uc9c1\ubb34\uc640 \uc77c\uc5d0\ub9cc \uc5f4\uc911\ud574 \uc8fc\uba74 \uc870\uc9c1\uc804\uccb4\uac00 \uc77c\uc744 \uc81c\ub300\ub85c \ub05d\ub0b4\uac8c \ub41c\ub2e4\ub294 \uc758\ubbf8\ub2e4. \uc774\uac8c \uc18c\uc704 \uac01 \uc694\uc18c\ub4e4\uc744 \ub354\ud558\uba74 \uc804\uccb4\uac00 \ub41c\ub2e4\ub294 \uc120\ud615(\u7dda\u5f62)\uc138\uacc4\uc5d0\uc11c\uc758 \uc791\ub3d9\uc6d0\ub9ac\ub85c\uc11c \uc694\uc18c\ud658\uc6d0\uc8fc\uc758(\u8981\u7d20\u9084\u5143\u4e3b\u7fa9, reductionism)\ub77c\ub294 \uac83\uc774\ub2e4.<\/p>\n<p>\uc774 \uc694\uc18c\ud658\uc6d0\uc8fc\uc758\ub77c\ub294 \ucca0\ud559\uc801 \uc0ac\uace0\ub294 17\uc138\uae30 \ub274\ud134 \ubb3c\ub9ac\ud559 \ub4f1\uc7a5 \uc774\ud6c4 1970-80\ub144\ub300 \uc2dc\uc2a4\ud15c \ud601\uba85\uc774 \ubcf4\ud3b8\ud654\ub418\uae30 \uc804\uae4c\uc9c0 \ud2b9\ud788 2000\ub144\ub300 \uc778\ud130\ub137\/\uc2a4\ub9c8\ud2b8 \ud601\uba85\uc774 \uc788\uae30 \uc804\uae4c\uc9c0 \uc9c0\ub09c 300\uc5ec \ub144\uac04 \uc6b0\ub9ac \uc778\uac04\uc0ac\ud68c\uc804\ubc18\uc5d0 \ud06c\uac8c \uc601\ud5a5\uc744 \uc8fc\uba70 \uc6b0\ub9ac\uc758 \uc0ac\uace0\ub97c \uc9c0\ubc30\ud574 \uc654\ub2e4\uace0 \ubcfc \uc218 \uc788\ub2e4.<\/p>\n<p>\u00a0\uc774\ub7f0 \uc2dc\ub300\uc801 \ubc30\uacbd\uc5d0\uc11c \uadf8\uac04 \ubb3c\ub9ac, \ud654\ud559, \uc0dd\ubb3c, \uc778\ub958\ubb38\ud654, \uc2ec\ub9ac, \uacbd\uc81c, \uacbd\uc601, \uc0ac\ud68c, \uc815\uce58 \ub4f1\ub4f1 \ubaa8\ub4e0 \ubd84\uc57c\uc5d0\uc11c \ub2e4\ub8e8\ub294 \uc5f0\uad6c\ubc29\ubc95\ub860\uacfc \uae30\ubc95\ub4e4\uc740 \uac70\uc758\uac00 \ub2e4 \uc774 \uc694\uc18c\ud658\uc6d0\uc8fc\uc758\uc5d0 \uae30\ucd08\ud55c \uac83\ub4e4\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud55c \uc608\ub85c \uacbd\uc601\uc804\ub7b5\uae30\ubc95\uc744 \ub2e4\ub8e8\ub294 12 MANAGE EXECUTIVE FAST TRACK \ub77c\ub294 \uc778\ud130\ub137 \uc0ac\uc774\ud2b8\uc5d0 \ub4e4\uc5b4\uac00 \ubcf4\uba74 \uacbd\uc601\uc804\ub7b5\uc758 \uc218\ub9bd\uacfc \uc2e4\ud589\uacfc \uad00\ub828\ud558\uc5ec \uc218\ubc31 \uac1c\uc758 \ubc29\ubc95\ub860\/\ubaa8\ub378\/\uae30\ubc95\ub4e4\uc774 \uc18c\uac1c\ub418\uc5b4 \uc788\ub294\ub370 \uc774\ub4e4 \uac70\uc758\uac00 \uc694\uc18c\ud658\uc6d0\uc8fc\uc758\uc5d0 \uae30\ucd08\ud55c \uac83\ub4e4\uc774\ub2e4. \uadf8\ub7ec\ub2e4 \ubcf4\ub2c8 \uac01 \uc694\uc18c\ub4e4\uc758 \ub9e4\ub825 \ud3ec\uc778\ud2b8\ub9cc \ubd80\uac01\ub418\uc5b4\uc788\uc9c0 \uc774\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc11c\ub85c \uc791\uc6a9\ud558\uac70\ub098 \uc5b4\ub5a4 \uad00\uacc4\ub97c \ud1b5\ud574 \uc774\uc775\uacfc \uc5f0\uacb0\ub418\ub294\uc9c0\ub97c \ub0b4\ubcf4\uc774\ub294 \uac83\ub4e4\uc740 \uac70\uc758 \uc804\ubb34(\u5168\u7121)\ub2e4. \uc774\uac8c \ubc14\ub85c \uc694\uc18c\ud658\uc6d0\uc8fc\uc758\uc758 \ud55c\uacc4\ub2e4. \uc694\uc18c\ud658\uc6d0\uc8fc\uc758\uc758 \uc120\ud615\uc138\uacc4\uc5d0\uc11c\ub294 \uc778\uacfc(\u56e0\u679c)\uc5d0 \uc788\uc5b4\uc11c \uc6d0\uc778\ub9cc\ud07c\ub9cc \uacb0\uacfc\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uae30 \ub54c\ubb38\uc5d0 \uc6b0\uc120 \ubcf4\ub2e4 \ud06c\uace0 \uc911\ud558\uace0 \uc2dc\uae09\ud55c \uac83\ubd80\ud130 \uc2e0\uacbd \uc4f0\uac8c \ub41c\ub2e4. \uac19\uc740 \ub9e5\ub77d\uc5d0\uc11c \uadf8\uac04 \uc804\ub7b5\uacbd\uc601\uc5d0\uc11c \uc0ac\uc6a9\ud574\uc628 \uc804\ub7b5\uac1c\ubc1c \ubc29\ubc95\uc778 SWOT\uc5d0\uc11c\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc774\ub2e4.<\/p>\n<p>SWOT\ub294 \uc6b0\uc120 \uc678\ubd80\ud658\uacbd\uc694\uc778\ub4e4\uc744 \uc790\uc0ac\uc758 \ubaa9\ud45c\ub2ec\uc131\uc5d0 \uc720\ub9ac\ud55c \uc694\uc778\uc778 \uae30\ud68c(opportunity: O)\ub4e4\uacfc \ubd88\ub9ac\ud55c \uc694\uc778\uc778 \uc704\ud611(threat: T)\ub4e4\ub85c \ub098\ub204\uace0, \uc790\uc0ac\uc758 \ub2a5\ub825\uc744 \uacbd\uc7c1\uc790\ubcf4\ub2e4 \ub354 \uc6b0\uc138\ud55c \uc5ed\ub7c9\uc744 \uac15\uc810(strength: S)\uc73c\ub85c \uc5f4\uc138\ud55c \uac83\uc744 \uc57d\uc810(weakness: W)\uc73c\ub85c \uad6c\ubd84\ud55c \ub2e4\uc74c \uc774\ub4e4\uc758 \uac01 \uc870\ud569 SO, ST, WO, WT \ubcc4\ub85c \uc804\ub7b5\ub300\uc548\uc744 \ud0d0\uc0c9 \ud3c9\uac00\ud55c \ud6c4 \ucd5c\uc801\ub300\uc548\uc774\ub098 \ub9cc\uc871\ub300\uc548\uc744 \uc120\ud0dd\ud558\ub294 \uacfc\uc815\uc744 \uac70\uccd0 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\ub294 \ubc29\ubc95\uc778\ub370 \uc678\ubd80\ud658\uacbd\uc694\uc18c\uc640 \ub0b4\ubd80\ub2a5\ub825\uc694\uc18c\ub97c \ud568\uaed8 \ub2e4\ub8e8\ub294 \uc0ac\uace0\uc640 \uc811\uadfc\uc5d0 \uc788\uc5b4\uc11c\ub294 \uba85\ucf8c\ud55c \ubc29\ubc95\uc784\uc5d0 \ud2c0\ub9bc\uc5c6\uc9c0\ub9cc \uae30\ubcf8\uc801\uc73c\ub85c \uc815\ud0dc\uc801\uc774\uba70 \uae30\ud68c \uc704\ud611 \uac15\uc810 \uc57d\uc810\uc758 \uc778\uc9c0(\u8a8d\u77e5)\uac00 \ub300\ub2e8\ud788 \uc8fc\uad00\uc801\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc804\ub7b5\ub300\uc548\uc744 \uac1c\ubc1c\ud558\ub294 \uacfc\uc815\ub3c4 \uc5ed\uc2dc \uc790\uc758\uc801\uc77c \uc218 \uc788\uace0 \ub354\uc6b1\uc774 \uac01 \uacbd\uc6b0\ubcc4\ub85c \uc804\ub7b5\ub300\uc548\uc744 \ud0d0\uc0c9\ud558\uae30 \ub54c\ubb38\uc5d0 \uac01 \uacbd\uc6b0\ub4e4 \uac04\uc758 \uc5f0\uad00\uad00\uacc4\ub97c \uc804\ud600 \uace0\ub824\ud558\uc9c0 \ubabb\ud558\ub294 \ud55c\uacc4\ub97c \ub0b4\ubcf4\uc778\ub2e4. \uadf8\ub7ec\ud568\uc5d0\ub3c4 SWOT\uac00 \uac1c\ub150\uc801\uc73c\ub85c \uc27d\uac8c \uc774\ud574\ub418\uae30 \ub54c\ubb38\uc5d0 \uacbd\uc601\ud658\uacbd\uc774 \ube44\uad50\uc801 \uc548\uc815\uc801\uc774\uac70\ub098 \ud658\uacbd\ubcc0\ud654\uac00 \uc2ec\ud558\uc9c0 \uc54a\uc740 \uc0c1\ud669\uc5d0\uc11c\ub294 \uadf8\uac04 \ub110\ub9ac \uc0ac\uc6a9\ub418\uc5b4 \uc654\uc73c\ub098 \uc778\ud130\ub137\/\uc2a4\ub9c8\ud2b8\ud601\uba85 \uc774\ud6c4 \uc0c1\ud638\uc791\uc6a9\uc131\uacfc \uc0c1\ud638\uc758\uc874\uc131\uc774 \uc2ec\ud654\ub418\ub294 \uc5ed\ub3d9\uc801 \ud658\uacbd\uc5d0\uc11c\ub294 \uacb0\ucf54 \uc791\ub3d9\ub420 \uc218 \uc5c6\ub2e4.<\/p>\n<p>\u00a0\uc65c\ub0d0\ud558\uba74 \uc5ed\ub3d9\uc801 \ud658\uacbd\uc5d0\uc11c\ub294 \uc790\uc0ac\uc758 \uc0ac\uc5c5\uc774 \uc18d\ud574\uc788\ub294 \uc0b0\uc5c5\uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \uc0b0\uc5c5\uc9c4\ud654\ub97c \uace0\ub824\ud558\uba74\uc11c \uc0b0\uc5c5\uc9c4\ud654\uc5d0 \uc801\uc751\ud558\ub294 \uae30\uc5c5\uc758 \uc804\ub7b5\ud589\ub3d9 \uace7 \uc0b0\uc5c5\uc9c4\ud654\uc640 \uae30\uc5c5\uc804\ub7b5\ud589\ub3d9 \uac04\uc758 \uc0c1\ud638\uc791\uc6a9\uad00\uacc4\ub97c \ub2e4\ub904\uc57c \ud558\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc0b0\uc5c5\uacfc \uae30\uc5c5 \uac04\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \ub2e4\ub8e8\ub824\uba74 \uc6b0\uc120 \uae30\uc5c5\uacfc \uc0b0\uc5c5\uc744 \uac01\uac01 \ud558\ub098\uc758 \uc804\uccb4(as a whole)\ub85c\uc11c \uc778\uc2dd\ud574\uc57c \ud558\uace0, \ubd84\uc11d\ub2e8\uc704\ub294 \uc0ac\uc5c5\ub808\ubca8\uc744 \ucde8\ud558\uace0 \uc0ac\uc5c5\ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc758 \uc2dc\ub108\uc9c0\ud6a8\uacfc\ubcf4\ub2e4 \uac01 \uc0ac\uc5c5\ub9c8\ub2e4\uc758 \uc0ac\uc5c5\uc131(\u4e8b\u696d\u6027) \uc5ec\ubd80\uc5d0 \uc6b0\uc120 \ucd08\uc810\uc744 \ub9de\ucdb0\uc57c \ud55c\ub2e4. \uadf8\ub9ac\uace0 \uc5ed\ub3d9\uc801 \ud658\uacbd\uc5d0\uc11c \uae30\uc5c5\uc131\uacfc\ub294 \uc0ac\uc5c5\uc774 \uc18d\ud55c \uc0b0\uc5c5\uc5d0\uc11c\uc758 \uc0b0\uc5c5\uc9c4\ud654(industry evolution) \ud2b9\ud788 \uae30\uc220\ubcc0\ud654\uc640 \uc2dc\uc7a5\ubcc0\ud654\/\ub2c8\uc988\uc9c4\ud654\uc5d0 \ub300\ud558\uc5ec \uae30\uc5c5\uc774 \uc804\ub7b5\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c \uc801\uc751\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c\uc11c \ud06c\uac8c \uc88c\uc6b0\ub418\uac8c \ub418\ub294 \uac83\uc73c\ub85c \uc778\uc2dd\ud574\uc57c \ud55c\ub2e4. \uc0b0\uc5c5\uc740 \ubb3c\ub860 \ubb34\uc218\ud788 \ub9ce\uc740 \uc0b0\uc5c5\uc9c4\ud654\ub3d9\uc778(industry drivers)\uc5d0 \uc758\ud574\uc11c \uc9c4\ud654\ud558\uc9c0\ub9cc \uad81\uadf9\uc801\uc73c\ub85c\ub294 \ub2c8\uc988\uc9c4\ud654\uc5d0 \ud06c\uac8c \uc88c\uc6b0\ub418\ubbc0\ub85c \ub2c8\uc988\uc9c4\ud654\uc5d0 \uc801\uc751\ud558\ub294 \uae30\uc5c5\uc758 \ud601\uc2e0\ud65c\ub3d9\uc744 \ub2e4\ub8e8\ub294 \uc804\ub7b5\ud589\ub3d9\uc5d0\uc11c\ub3c4 \uc6b0\uc120 \ub2c8\uc988\uc9c4\ud654\uc640 \uae30\uc220\ubcc0\ud654\uc758 \uad00\uacc4\ub97c \ub2e4\ub8e8\uc5b4\uc57c \ud55c\ub2e4\ub294 \uc774\uc57c\uae30\ub2e4.<\/p>\n<p>\ub2c8\uc988\uc9c4\ud654\uc640 \uae30\uc220\ubcc0\ud654\uc758 \uad00\uacc4\ub97c \ub2e4\ub904\uc57c \ud55c\ub2e4\ub294 \uac83\uc740 \uadf8\uac04 \uc804\ub7b5\uacbd\uc601\uc5d0\uc11c \ubb35\uc2dc\uc801\uc73c\ub85c \uc804\uc81c\ud574 \uc628 \ub354(\u5408)\ud558\uae30 \uc120\ud615(\u7dda\u578b)\uc138\uacc4\uc5d0\uc11c\uc758 \uc791\ub3d9\uc6d0\ub9ac\uc778 \uc694\uc18c\ud658\uc6d0\uc8fc\uc758\uc640\ub294 \uc804\ud600 \ub2e4\ub978 \ube44\uc120\ud615(\u975e\u7dda\u578b)\uc138\uacc4\uc5d0\uc11c\uc758 \uc791\ub3d9\uc6d0\ub9ac\uc5d0 \uae30\ucd08\ud574\uc57c \ud55c\ub2e4\ub294 \ub9d0\uc774 \ub41c\ub2e4.<\/p>\n<p>\u00a0\ub2e4\uc2dc \ub9d0\ud574 \uc694\uc18c\uc790\uccb4\ub97c \uc911\uc2dc\ud558\ub294 \uc120\ud615\uc138\uacc4\uc5d0\uc11c\uc758 \uc694\uc18c\ud658\uc6d0\uc8fc\uc758\uc640\ub294 \ub2ec\ub9ac \uc694\uc18c\uac04\uc758 \uc0c1\ud638\uc791\uc6a9\uc131\uacfc \uc0c1\ud638\uc758\uc874\uc131\uc774 \uc2ec\ud654\ub418\ub294 \ube44\uc120\ud615(\u975e\u7dda\u578b)\uc138\uacc4\uc5d0\uc11c\ub294 \uc694\uc18c\uac04\uc758 \uad00\uacc4\ub97c \uc911\uc2dc\ud574\uc57c \ud55c\ub2e4. \uadf8\ub798\uc11c \uc790\uc5f0\ud788 \uc0b0\uc5c5\uacfc \uae30\uc5c5\uc744 \ud558\ub098\uc758 \uc804\uccb4\ub85c\uc11c(as a whole) \uc778\uc2dd\ud558\ub294 \uc804\uc77c\uc8fc\uc758(Holism, \u5168\u4e00\u4e3b\u7fa9)\uc640 \uc0b0\uc5c5\ub808\ubca8\uacfc \uae30\uc5c5\ub808\ubca8\uc744 \ud558\ub098\uc758 \ubaa8\ub378\uc5d0\uc11c \ub2e4\ub8e8\ub294 \ud1b5\ud569\uc131(synthesis) \uadf8\ub9ac\uace0 \ucd08\uae30\uc870\uac74\uacfc \uc6d0\uc778\uacfc \uacb0\uacfc\ub97c \ub3d9\uc2dc\uc5d0 \ub2e4\ub8e8\ub294 \ub3d9\ud0dc\uc131(dynamism)\uc774 \uc808\ub300\uc801\uc73c\ub85c \uc694\uad6c\ub418\uac8c \ub41c\ub2e4\ub294 \uac78 \uc774\ud574\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>\u00a0\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc5ed\ub3d9\uc801 \ud658\uacbd\uc5d0\uc11c \uae30\uc5c5\uc131\uacfc\ub97c \uc774\ud574\ud558\uace0 \uc124\uba85\ud558\ub824\uba74 \ub2e8\uc21c\ud788 \uc9c1\uad00(intuition)\ub9cc\uc774 \uc544\ub2cc \ubcf4\ub2e4 \uac15\ub825\ud55c \ub17c\uac70(stronger rationale)\uc5d0 \uae30\ucd08\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\ub7f0 \uc804\uc81c\ud558\uc5d0 \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc5d0\uc11c\ub294 \ube44\uc120\ud615\uc138\uacc4\uc5d0\uc11c\uc758 \uac00\uce58\ucc3d\uc870\uc640 \uad00\ub828\ud558\uc5ec \uac00\uce58\ucc3d\uc870\ub3d9\ud0dc\ubaa8\ub378(value creation dynamic model)\uc744 \uad6c\ucd95\ud558\uace0, Seek Norm &amp; Get-to-Norm\uc774\ub77c\ub294 \ud601\uc2e0\uc804\ub7b5\ub17c\ub9ac\ub97c \uc81c\uacf5\ud558\uace0 \uc788\ub294\ub370, \uc774\ub294 \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uac00 \uc9c0\ub2cc \uac00\uc7a5 \uc720\uc6a9\ud55c \uc2e4\uc6a9\uc801 \uce21\uba74\uc774\ub2e4. \uadf8\ub7ec\uba74 \uc5ec\uae30\uc11c \uc7a0\uc2dc Seek Norm &amp; Get-to-Norm\uc774\ub77c\ub294 \ud601\uc2e0\uc804\ub7b5\ub17c\ub9ac\uc758 \uac1c\ubc1c \ubc30\uacbd\uc744 \uc7a0\uc2dc \ubcf4\uae30\ub85c \ud558\uc790.<\/p>\n<p>\uc5b4\ub290 \ud574\uc778\uac00 \ud544\uc790\ub294 \uc5b4\ub290 \uc911\uacac\uae30\uc5c5 CEO \uc544\uce74\ub370\ubbf8 \ud2b9\uac15\uc2dc\uac04\uc5d0\uc11c \uc0ac\uc5c5\ud558\ub294\ub370 \uacfc\uc5f0 \ubaa8\ubc94\ub2f5\uc548\uc774 \uc788\uc744\uae4c\uc694, \uc5c6\uc744\uae4c\uc694, \ud558\uace0 \uc9c8\ubb38\uc744 \ub358\uc9c4 \uc801\uc774 \uc788\uc5c8\ub2e4.\u00a0 \ubb3c\ub860 \uadf8 \ubaa8\ubc94\ub2f5\uc548\uc774\ub77c\ub294 \uac83\uc774 \ud658\uacbd\uc774 \ubc14\ub00c\uace0 \uc2dc\uac04\uc774 \ud750\ub974\uba74 \ubcc0\ud558\uae30 \ub9c8\ub828\uc774\ubbc0\ub85c \uc77c\ubc18\uc801\uc778 \ubaa8\ubc94\ub2f5\uc548\uc774 \uc544\ub2c8\ub77c \ud2b9\uc815 \uc0c1\ud669\uacfc \uc870\uac74\uc5d0\uc11c \ud1b5\ud558\ub294 \ubaa8\ubc94\ub2f5\uc548 \uaca9\uc778 \uc0ac\uc5c5\ubaa8\ub378(business model)\uc774 \uacfc\uc5f0 \uc788\uaca0\ub294\uac00\ub97c \ubb3c\uc5c8\ub358 \uac83\uc774\ub2e4. \ud754\ud788 \uc0ac\uc5c5\ubaa8\ub378\uc774\ub77c \ud558\uba74 \ud55c\ub9c8\ub514\ub85c \u2018\ub3c8 \ubc84\ub294 \ub17c\ub9ac(logic to earn money)\u2019\ub85c \uac1c\ub150\uc815\uc758(conceptual definition)\ud558\uace4 \ud558\uc9c0\ub9cc \ub113\uc740 \uc758\ubbf8\uc758 \uc815\uc758\uc774\ub2e4 \ubcf4\ub2c8 \ub54c\ub098 \uc7a5\uc18c\ub098 \uc0ac\ub78c\uc5d0 \ub530\ub77c\uc11c \uac19\uc740 \ub9d0\uc778\ub370\ub3c4 \ub2e4\uc758\uc801(\u591a\u7fa9\u7684)\uc73c\ub85c(one word with many meanings) \uc0ac\uc6a9\ub418\ub2e4 \ubcf4\ub2c8 \ud63c\uc120\uc744 \ube5a\ub294 \uacbd\uc6b0\uac00 \ud5c8\ub2e4\ud558\uae30\uc5d0 \uc0ac\uc5c5\ubaa8\ub378\ub300\uc2e0\uc5d0 \uc0ac\uc5c5\ud328\ub7ec\ub2e4\uc784(business paradigm)\uc774\ub77c\ub294 \uc6a9\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc790\uba74\uc11c \ub358\uc9c4 \uc9c8\ubb38\uc774\uc5c8\ub2e4. (\uc5ec\uae30\uc11c \uc0ac\uc5c5\ud328\ub7ec\ub2e4\uc784\uc774\ub780 \ub9d0\uc740 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \ud56d\uc0c1 \uc218\uc694\uce21\uba74\uc758 \uace0\uac1d\ub2c8\uc988(customer needs)\uc640 \uacf5\uae09\uce21\uba74\uc758 \uac00\uce58\uc0ac\uc2ac(value chain)\uacfc\uc758 \uc5f0\uacb0\uba54\ucee4\ub2c8\uc998\uc73c\ub85c \uc815\uc758\ub418\ub294(one word with one meaning) \uc6a9\uc5b4\ub2e4.)<\/p>\n<p>&nbsp;<\/p>\n<p>\ud544\uc790\uc758 \uc9c8\ubb38\uc5d0 \ub300\ubd80\ubd84 \ubd84\ub4e4\uc774 \ubaa8\ubc94\ub2f5\uc548\uc774 \uc5c6\ub2e4\ub294 \ubc18\uc751\uc774\uc5c8\ub2e4. \uadf8\ub798\uc11c \ub9cc\uc57d \uace0\uac1d\uc774 \uadc0\uc0ac\uac00 \ubc1b\uc558\uc73c\uba74 \ud558\ub294 \uacf5\uae09\uc758\ud5a5(WTS: willingness to supply)\uc218\uc900\uc744 \uc0c1\ud68c\ud558\ub294 \uc9c0\ubd88\uc758\ud5a5(WTP: willingness to pay)\uc744 \ub0b4\ubcf4\uc774\uba70 \ucd5c\ub300 \uc218\uc900\uc744 \uc9c0\ubd88\ud574\uc11c\ub77c\ub3c4 \uc0ac\uace0\uc790\ud558\ub294 \uc81c\ud488\/\uc11c\ube44\uc2a4\uac00 \uc788\uc744 \ub54c \uc774\ub97c \ucd5c\uc18c\ube44\uc6a9\uc73c\ub85c \uc0dd\uc0b0\uff65\uc81c\uacf5\ud574 \uc8fc\ub294 \uc0ac\uc5c5\ud328\ub7ec\ub2e4\uc784\uc774\ub77c\uba74 \uadf8\uac8c \ubc14\ub85c \uadf8 \uc0ac\uc5c5\uc758 \ubaa8\ubc95\ub2f5\uc548\uc5d0 \ud574\ub2f9\ud558\uc9c0 \uc54a\uc744\uae4c\uc694, \ud558\uace0 \ub418\ubb3b\uc790 \uc544\ub9c8\ub3c4 \uadf8\ub7f4 \uac83 \uac19\ub124\uc694, \ud558\ub294 \ubd84\uc704\uae30\uc600\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uba74 \uace0\uac1d\uc740 \uc5b4\ub290 \uacbd\uc6b0\uc5d0 \uc9c0\ubd88\uc758\ud5a5\uc744 \uac00\uc9c0\uba70 \ub610 \uc5b8\uc81c \ucd5c\ub300\uc758 \uc9c0\ubd88\uc758\ud5a5\uc218\uc900(maximum level of WTP)\uc744 \ub0b4 \ubcf4\uc77c\uae4c\uc694?<\/p>\n<p>\uc774\uc5d0 \ub300\ud55c \ub2f5\uc5d0 \uc55e\uc11c \uc6b0\uc120 \uba3c\uc800 \ub2c8\uc988 \uc815\uc758\uc640 \uad00\ub828\ud55c \ub9c8\ucf00\ud305 \ubd84\uc57c\uc758 \uc8fc\uc7a5\ubd80\ud130 \uc7a0\uc2dc \ubcf4\ub3c4\ub85d \ud569\uc2dc\ub2e4. \ub9c8\ucf00\ud305\uc5d0\uc11c \ub2c8\uc988(needs)\ub780 \ubd80\uc871\uac10\uc744 \ub098\ud0c0\ub0b4\uba70 \uad6c\ub9e4\ub825(purchasing power)\ub97c \uc9c0\ub2cc \ub2c8\uc988\ub97c \uc218\uc694(demand)\ub77c\uace0\ub9cc \uc815\uc758\ud558\uace0 \uc788\ub294\ub370 \uc774\ub294 \uc544\ub9c8\ub3c4 \uae30\uc5c5\uc774 \uace0\uac1d\ubcf4\ub2e4 \ub354 \ud798\uc744 \uc950\uace0 \uc788\ub294 \uc0c1\ud669\ub9cc\uc744 \uc804\uc81c\ud55c \ub4ef\ud558\ub2e4. \uadf8\ub7f0\ub370 \ub9cc\uc57d \uace0\uac1d\uc774 \uae30\uc5c5\ubcf4\ub2e4 \ub354 \ud798\uc744 \uc950\ub294 \uc0c1\ud669\uc5d0\uc11c\ub294 \uc5b4\ub5a8\uae4c\uc694?<\/p>\n<p>&nbsp;<\/p>\n<p>\uc2e4\uc81c\ub85c \uc778\ud130\ub137\/\uc2a4\ub9c8\ud2b8 \ud601\uba85 \uc774\ud6c4 \uae30\uc5c5\uc5d0\uc11c \uace0\uac1d\uc73c\ub85c \ud798\uc774 \uc774\ub3d9\ud558\ub294 \uc0c1\ud669\uc774 \uc804\uac1c\ub418\uba74\uc11c \uace0\uac1d\uc740 \uad6c\ub9e4\ub825\uc744 \uc9c0\ub2c8\uace0 \uc788\ub354\ub77c\ub3c4 \ud56d\uc0c1 \uc9c0\ubd88\uc758\ud5a5\uc744 \ub0b4\ubcf4\uc774\ub294 \uac83\uc774 \uc544\ub2d8\uc744 \uc798 \ubcf4\uc5ec\uc900\ub2e4. \uc694\ucee8\ub300 \uace0\uac1d\uc774 \uc124\ub839 \uad6c\ub9e4\ub825\uc744 \uc9c0\ub2c8\uace0 \uc788\ub354\ub77c\ub3c4 \uc9c0\ubd88\uc758\ud5a5(\ub610\ub294 \uad6c\ub9e4\uc758\ud5a5)\uc744 \uac00\uc9c8 \uc218\ub3c4 \ub610 \uc548\uac00\uc9c8 \uc218\ub3c4 \uc788\uc73c\ubbc0\ub85c \uc218\uc694\ub294 \uc9c0\ubd88\uc758\ud5a5 \uc5ec\ubd80\ub97c \uae30\uc900\uc73c\ub85c \ub354 \uc138\ubd84\ud558\uc5ec \uc815\uc758\ud560 \ud544\uc694\uac00 \uc788\ub2e4\ub294 \ub9d0\uc774\ub2e4.<\/p>\n<p>\u00a0\ub530\ub77c\uc11c \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc5d0\uc11c\ub294 \uad6c\ub9e4\ub825\uc744 \uc9c0\ub2cc \uc218\uc694\ub97c \ub2e4\uc2dc \uc9c0\ubd88\uc758\ud5a5 \uc5ec\ubd80\ub85c \uc138\ubd84\ud558\uc5ec \uc9c0\ubd88\uc758\ud5a5\uc744 \uc9c0\ub2cc \ub2c8\uc988\ub97c \ud604\uc2dc\ub2c8\uc988 \uadf8\ub9ac\uace0 \ud604\uc2dc\ub2c8\uc988\ub97c \uc9c0\ub2cc \uace0\uac1d\uc9d1\ub2e8\uc744 \ud604\uc2dc\uc218\uc694\ub85c \uc9c0\ubd88\uc758\ud5a5\uc774 \uc5c6\ub294 \ub2c8\uc988\ub97c \ubb34\uad00\uc2ec\ub2c8\uc988 \uadf8\ub9ac\uace0 \ubb34\uad00\uc2ec\ub2c8\uc988\ub97c \uc9c0\ub2cc \uace0\uac1d\uc9d1\ub2e8\uc744 \ubb34\uad00\uc2ec\uc218\uc694\ub85c \uc138\ubd84\ud558\uc5ec \uc815\uc758\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\uc81c \uc774\ub7f0 \uc815\uc758\uc5d0 \uae30\ucd08\ud560 \ub54c, \uae30\uc5c5\uc740 \uc774\uc775\ucd94\uad6c\uc790(profit-seeker)\uc774\uba70, \uc774\uc775(profit) = \uc218\uc775(revenue) &#8211; \ube44\uc6a9(cost)\uc758 \uad00\uacc4\uc5d0\uc11c \uc218\uc775\uc740 \uc9c0\ubd88\uc758\ud5a5\uc744 \ud604\uc2dc\ub2c8\uc988(explicit needs)\ub85c\ubd80\ud130\ub9cc \uc624\uae30 \ub54c\ubb38\uc5d0 \uae30\uc5c5\uc774\uc775\uc758 \uc9c4\uc6d0\uc9c0\ub294 \ud604\uc2dc\ub2c8\uc988 \ub77c\ub294 \uc8fc\uc7a5\uc774 \uc131\ub9bd\ub418\uac8c \ub41c\ub2e4. \uadf8\ub9ac\uace0 \uc774\uc775\ucc3d\ucd9c\uc758 \ub3d9\uc778(\u52d5\u56e0)\uc740 \ud601\uc2e0\uc774\ub2e4, \ub77c\ub294 \uc8fc\uc7a5\ub3c4 \ub110\ub9ac \ubc1b\uc544\ub4e4\uc5ec\uc838 \uc654\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub798\uc11c \uc774\ub4e4 \uc8fc\uc7a5\ub4e4\uc744 \ud55c\uaebc\ubc88\uc5d0 \uc5ee\uc73c\uba74\u2018\uc774\uc775\uc740 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0(needs-focused innovation)\uc5d0\uc11c \uc628\ub2e4.\u2019\ub294 \uba85\uc81c\uac00 \uc5bb\uc5b4\uc9c0\uac8c \ub41c\ub2e4.<\/p>\n<p>\u00a0\uadf8\ub7ec\uba74 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc774 \uac00\uc7a5 \uc774\uc0c1\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\ub294 \uacbd\uc6b0\ub294 \uc5b4\ub290 \uacbd\uc6b0\uc77c\uae4c\uc694?<\/p>\n<p>&nbsp;<\/p>\n<p>\uc6b0\uc120 \uc81c\ud488\/\uc11c\ube44\uc2a4\uac00 \uace0\uac1d\uc758 \ud604\uc2dc\ub2c8\uc988\ub97c \uc774\uc0c1\uc801\uc73c\ub85c \ucda9\uc871\uc2dc\ucf1c\uc8fc\ub294 \uac83\uc774 \uc788\uc744 \ub54c \uadf8 \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \ucd5c\uc18c\uc758 \ube44\uc6a9\uc73c\ub85c \uc0dd\uc0b0\uff65\uc81c\uacf5\ud558\ub294 \uacbd\uc6b0\uc77c \uac83\uc774\ub2e4. \uc5ec\uae30\uc11c \uace0\uac1d\uc758 \ud604\uc2dc\ub2c8\uc988\ub294 \uc5b8\uc81c\ub098 \ub2c8\uc988\uc18d\uc131\uc758 \uc9d1\ud569\uc73c\ub85c \ud45c\ud604\ub420 \uc218 \uc788\uc73c\uba70 \uc774\ub4e4 \ub2c8\uc988\uc18d\uc131\ub4e4\uc740 \ud06c\uac8c \uace0\uac1d\ub9cc\uc871\uc744 \uac00\uc838\uc624\ub294 \uc5b4\ud544\uc18d\uc131(appeal needs attributes: ANA)\uacfc \uadf8\uac83\uc774 \uacb0\uc5ec\ub420 \ub54c \uace0\uac1d\uc740 \uc544\uc608 \uad00\uc2ec\uc870\ucc28\ub3c4 \uac16\uc9c8 \uc54a\uac8c \ud558\ub294 \uae30\ubcf8\uc18d\uc131(basic needs attributes: BNA)\uc758 \uc9d1\ud569\ud615\ud0dc\ub85c \uc874\uc7ac\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc0c1\uae30\ud558\uc790.<\/p>\n<p>\u00a0\uace0\uac1d\uc740 \uae30\ubcf8\uc18d\uc131\uc774 \ucd5c\uc18c\ud55c 100% \ucda9\uc871\ub418\uc5b4 \uad00\uc2ec\uc744 \uac16\ub294 \uc0c1\ud0dc\uc5d0\uc11c, \uc5b4\ud544\uc18d\uc131\uc774 \ucda9\uc871\ub418\ub294 \ub9cc\ud07c \ub9cc\uc871\uc744 \ub290\ub07c\uba70 \uadf8\uc5d0 \uc0c1\uc751\ud558\ub294 \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc744 \uac16\uac8c \ub41c\ub2e4. \uc774\uc640 \uac19\uc774 \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc740 \uae30\ubcf8\uc18d\uc131\uc774 100% \ucda9\uc871\ub41c \ud6c4\uc5d0 \uc5b4\ud544\uc18d\uc131\uc774 \uc5bc\ub9c8\ub098 \ucda9\uc871\ub418\ub290\ub0d0\uc5d0 \ub530\ub77c\uc11c \uc815\ud574\uc9c4\ub2e4\ub294 \uc758\ubbf8\uc5d0\uc11c \uc5b4\ud544\uc18d\uc131\uc758 \ud568\uc218\ub85c \ud45c\uc2dc\ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\uc5b4\ud544\uc18d\uc131\uc758 \ubd80\uc871\uc774 \ud06c\uba74 \ud074\uc218\ub85d \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc740 \ub0ae\uc544\uc9c0\uace0 \uc5b4\ud544\uc18d\uc131\uc758 \ubd80\uc871\uc774 \uc801\uc73c\uba74 \uc801\uc744\uc218\ub85d \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc774 \ub192\uc544\uc9c0\ubbc0\ub85c \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc740 \uc5b4\ud544\uc18d\uc131\uc758 \ubd80\uc871(lack of ANA)\uc5d0 \ub300\ud55c \uc5ed(\u9006)\ud568\uc218\ub85c \ud45c\uc2dc\ub420 \uc218 \uc788\ub294 WTP(willingness to pay) \ubaa8\ub378\uc744 \uc5bb\uc744 \uc218 \uc788\ub2e4.<\/p>\n<p>\u00a0WTP \ubaa8\ub378\uc740 \uace0\uac1d\ub9cc\uc871\uc601\uc5ed(\uae30\ubcf8\uc18d\uc131\uc774 100%\ucda9\uc871\ub418\uba74\uc11c \uc5b4\ud544\uc18d\uc131\uc774 0%\uc5d0\uc11c 100%\uae4c\uc9c0 \ucda9\uc871\ub418\ub294 \uc601\uc5ed)\ub0b4\uc5d0\uc11c \uc5b4\ud544\uc18d\uc131\uc774 \uc5b4\ub290 \uc815\ub3c4\ub85c \ubbf8\ud761\ud558\uba70 \ub610 \uadf8 \ubbf8\ud761\ud568\uc5d0 \ub300\ud574\uc11c \uace0\uac1d\uc774 \uc5bc\ub9c8\ub098 \ubbfc\uac10\ud55c \ubc18\uc751\uc744 \ub0b4\ubcf4\uc774\ub290\ub0d0\uc5d0 \ub530\ub77c\uc11c \uc6b0\ub85c \ud558\ud5a5\ud558\ub294 \uc5ec\ub7ec \ud615\ud0dc\uc758 \uc9c0\ubd88\uc758\ud5a5\uace1\uc120(WTP curves)\uc744 \ub098\ud0c0\ub0b4\uc904 \uc218 \uc788\ub2e4.<\/p>\n<p>\u00a0\uc989, \uc5b4\ud544\uc18d\uc131\uc774 \uc870\uae08\ub9cc \ubbf8\ud761\ud574\ub3c4 \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc774 \ubbfc\uac10\ud558\uac8c \ubc18\uc751\ud558\ub294 \uba85\ud488\ub2c8\uc988\uc640 \uadf8 \ubc18\ub300\ub85c \ube44\uad50\uc801 \ub454\uac10\ud558\uac8c \ubc18\uc751\ud558\ub294 \uc0dd\ud544\ud488\ub2c8\uc988 \uadf8\ub9ac\uace0 \uadf8 \uc911\uac04\ud615\ud0dc \ub4f1\uc774 \uc788\uc744 \uc218 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\uc640 \uac19\uc774 \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc740 \uc5b4\ud544\uc18d\uc131\uc758 \ubd80\uc871 \uc815\ub3c4\uc640 \uc9c0\ubd88\uc758\ud5a5\uace1\uc120\uc758 \ud615\ud0dc\uc5d0 \ub530\ub77c\uc11c \uc815\ud574\uc9c0\uac8c \ub418\ub294\ub370 \uae30\ubcf8\uc18d\uc131\uacfc \uc5b4\ud544\uc18d\uc131\uc774 \ubaa8\ub450 100% \ucda9\uc871\ub418\uc5b4 \ubbf8\ud761\ud568\uc774 \uc804\ud600 \uc5c6\uc744 \ub54c \uace0\uac1d\uc740 \ub9cc\uc871\uc744 \ub118\uc5b4 \uace0\uac1d\uac10\ub3d9(customer excitement)\uc744 \ub290\ub07c\uba74\uc11c \ucd5c\ub300 \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc744 \ub0b4\ubcf4\uc774\uac8c \ub41c\ub2e4.<\/p>\n<p>\u00a0\uace0\uac1d\uc774 \ucd5c\ub300\uc758 \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc744 \ub0b4\ubcf4\uc77c \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \ucd5c\uc18c\ube44\uc6a9\uc73c\ub85c \uc0dd\uc0b0\uff65\uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc0ac\uc5c5\ud328\ub7ec\ub2e4\uc784\uc774\ub77c\uba74 \uadf8\uac8c \ubc14\ub85c \ubaa8\ubc94\ub2f5\uc548 \ub610\ub294 \uc774\uc0c1\uc801\uc778 \uaddc\ubc94(Norm as Ideal)\uc778 \uac83\uc774\ub2e4.<\/p>\n<p>\u00a0\uace0\uac1d\uc740 \ubb34\ud55c\ud55c \uc7a0\uc7ac\ub2c8\uc988(latent needs)\ub97c \uac16\uace0 \uc788\uc9c0\ub9cc \uace0\uac1d\uc774 \uad6c\ub9e4\ub825\uc744 \uac16\uace0 \uc788\uc744 \ub54c \uae30\uc5c5\uc774 \ud601\uc2e0\uc744 \ud1b5\ud574 \uc2e0\uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \uc0dd\uc0b0\uff65\uc81c\uacf5\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uc5b4\ud544\uc18d\uc131\uc744 \ucd09\ubc1c\uc2dc\ud0a4\ub294 \uadf8 \uc21c\uac04\uc5d0 \uace0\uac1d\uc758 \uc7a0\uc7ac\ub2c8\uc988\ub294 \uc9c0\ubd88\uc758\ud5a5\uc744 \uac16\ub294 \ud604\uc2dc\ub2c8\uc988\ub85c \ubc14\ub00c\uba70, \uc0c8\ub85c\uc6b4 \uc5b4\ud544\uc18d\uc131\uc774 \ub4f1\uc7a5\ud558\uba74 \uae30\uc874\uc758 \uc5b4\ud544\uc18d\uc131\uc740 \uae30\ubcf8\uc18d\uc131\uc73c\ub85c \ubc14\ub00c\uba74\uc11c \uace0\uac1d\ub2c8\uc988\ub294 \uc9c4\ud654\ud558\uac8c \ub41c\ub2e4. (\uc5ec\uae30\uc11c \uc9c4\ud654\ub294 \ub2e8\uc21c\ud55c \ubcc0\ud654\uac00 \uc544\ub2c8\ub77c \uc5b4\ub5a4 \uaddc\uce59\uc131\uc774\ub098 \ud328\ud134\uc744 \uc9c0\ub2cc \ubcc0\ud654\ub97c \uc758\ubbf8\ud568)<\/p>\n<p>\ub2c8\uc988\uc9c4\ud654\ub294 \uc9c4\ud654\uc758 \ud06c\uae30\uc640 \uac15\ub3c4\uc5d0 \ub530\ub77c\uc11c \uc18c\ud3ed(minor)\uc9c4\ud654, \ub300\ud3ed(major)\uc9c4\ud654, \ub3c4\uc57d(quantum)\uc9c4\ud654, \ud328\ub2c9(panic)\uc9c4\ud654, \ubb34(no)\uc9c4\ud654 \ub4f1 \uc5ec\ub7ec \ud615\ud0dc\uac00 \uc788\uc744 \uc218 \uc788\uc73c\ubbc0\ub85c \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\ub3c4 \ub2c8\uc988\ud615\ud0dc\uc640 \ubd80\ud569\ud574\uc57c\ud568\uc740 \ubb3c\ub860\uc774\ub2e4.<\/p>\n<p>\u00a0\ub2c8\uc988\uac00 \uc9c4\ud654\ud558\uba74 \ubaa8\ubc94\ub2f5\uc548\ub3c4 \ubc14\ub00c\ubbc0\ub85c, \ub2c8\uc988\uc9c4\ud654\uc758 \uac01 \ub2e8\uacc4\ub9c8\ub2e4\ub9c8\ub2e4\uc5d0\uc11c \uace0\uac1d\uc73c\ub85c \ud558\uc5ec\uae08 \ucd5c\ub300\uc758 \uc9c0\ubd88\uc758\ud5a5\uc744 \uac16\uac8c \ud560 \ub2c8\uc988\uc18d\uc131\uc758 \uc9d1\ud569\uc744 \uc0b0\uc5c5(\uc2dc\uc7a5)\ub808\ubca8\uc5d0\uc11c \ucc3e\uace0(Seek Norm), \uae30\uc5c5\ub808\ubca8\uc5d0\uc11c \uc774\ub97c \ucda9\uc871\uc2dc\ucf1c\uc904 \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \ud601\uc2e0\uc744 \ud1b5\ud574 \uc0dd\uc0b0\uff65\uc81c\uacf5\ud558\uae30\ub9cc \ud558\uba74(Get-to-Norm) \uc5b4\ub290 \uae30\uc5c5\uc774\ub4e0 \uc0ac\uc5c5\uc131\uacf5\uc744 \uac70\ub458 \uc218 \uc788\ub2e4\ub294 Seek Norm &amp; Get-to-Norm\uc758 \ud601\uc2e0\uc804\ub7b5\ub17c\ub9ac\uac00 \uc5bb\uc5b4\uc9c0\uac8c \ub41c\ub2e4.<\/p>\n<p>\u00a0\ub2c8\uc988\uc9c4\ud654 \uac01 \ub2e8\uacc4\ub9c8\ub2e4\ub9c8\ub2e4\uc5d0\uc11c \uc774 Seek Norm &amp; Get-to-Norm\uc758 \ud601\uc2e0\uc804\ub7b5\ub17c\ub9ac\ub85c \uc5b4\ub290 \uc815\ub3c4\uc758 \uc801\uc751\uc6b0\uc218\uc131(adaptive goodness: Norm\uc5d0\uc758 \uc811\uadfc \uc815\ub3c4\ub97c \ub9d0\ud568)\uc744 \ubc1c\ud718\ud588\ub290\ub0d0 \uc5ec\ubd80\uc5d0 \ub530\ub77c\uc11c, \uc798 \ub098\uac00\ub358 \uae30\uc5c5\uc774 \uc65c \uac11\uc790\uae30 \uace4\ub450\ubc15\uc9c8\ud558\uba70 \ub610 \uc774\ub984\ub3c4 \uc5c6\ub358 \uae30\uc5c5\uc774 \uc5b4\ucc0c\ud558\uc5ec \ud655 \ub730 \uc218 \uc788\ub294\uac00\ub97c \uc798 \uc124\uba85\ud574 \uc900\ub2e4. \uc774\ub294 \ub9c8\uce58 \uc2dc\ud5d8 \ubcfc \ub54c \ub204\uad6c\ub4e0 \ubaa8\ubc94\ub2f5\uc548\uc744 \ucc3e\uc544\uc11c \uc4f0\uae30\ub9cc \ud558\uba74 \uc88b\uc740 \uc131\uc801\uc744 \uc5bb\ub294 \uac83\uacfc \uac19\uc740 \uc774\uce58\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\uc774\uc81c \uc5ec\uae30\uc11c \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uac00 \uc9c0\ub2cc \uc2e4\ubb34\uc801 \uc720\uc6a9\uc131\uc744 \uc815\ub9ac\ud574 \ubcf4\uc790.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00a0<strong>\uccab \ubc88\uc9f8<\/strong> \uc2e4\ubb34\uc801 \uc720\uc6a9\uc131\uc740 Seek Norm &amp; Get-to-Norm\uc774\ub77c\ub294 \ud601\uc2e0\uc804\ub7b5\ub17c\ub9ac\ub2e4. \uc774\ub294 \uc5b4\ub290 \uc0b0\uc5c5\uc758 \uc5b4\ub290 \uae30\uc5c5 \uc5b4\ub290 \uc0ac\uc5c5\uc5d0 \ub300\ud574\uc11c\ub4e0 \ud56d\uc0c1 \uc801\uc6a9 \uac00\ub2a5\ud55c \ubcf4\ud3b8 \ub17c\ub9ac\uc778 \ub54c\ubb38\uc774\ub2e4.<\/p>\n<p>\u00a0<strong>\ub450 \ubc88\uc9f8<\/strong> \uc720\uc6a9\uc131\uc740 \uc774\uc775\ucd94\uad6c\uacf5\uc2dd(profit-seeking formula) \uc608\uc0c1\uc774\uc775 = \uc608\uc0c1\uc218\uc775 \u2013 \uc608\uc0c1\ube44\uc6a9\uc5d0\uc11c, \uc608\uc0c1\uc218\uc775\uc740 \uc81c\ud488\uc801\ud569\uc131, \uc608\uc0c1\ube44\uc6a9\uc740 \uacf5\uc815\uc801\ud569\uc131\uc774\ub77c\ub294 \uc0ac\uc804\uc9c0\ud45c\ub97c \uc0ac\uc6a9\ud558\uc5ec, \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc744 \ud1b5\ud574 \uc81c\ud488\uc801\ud569\uc131\uacfc \uacf5\uc815\uc801\ud569\uc131\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uc5b4 \uc608\uc0c1\uc774\uc775\uc774 \uc815\ud574\uc9c0\ub294 \ud601\uc2e0-\uc774\uc775 \uba54\ucee4\ub2c8\uc998(innovation-profit mechanism)\uc774\ub2e4. \uc774\uc775\uc2e4\ud604\uc5d0 \uae30\uc5ec \uc54a\ub294 \ud601\uc2e0\uc740 \ub0ad\ube44\uc778 \ub54c\ubb38\uc774\ub2e4.<\/p>\n<p>\u00a0<strong>\uc138 \ubc88\uc9f8<\/strong> \uc720\uc6a9\uc131\uc740 \uc0b0\uc5c5, \uae30\uc5c5, \uc0ac\uc5c5\uc744 \ud558\ub098\uc758 \uc804\uccb4\ub85c\uc11c \ub2e4\ub8e8\ub294 \uc804\uc77c\uc8fc\uc758(holism) \uad00\uc810\uacfc \uc0b0\uc5c5\ub808\ubca8\uacfc \uae30\uc5c5\ub808\ubca8\uc744 \ud558\ub098\uc758 \ud2c0\uc5d0\uc11c \ub3d9\uc2dc\uc5d0 \ub2e4\ub8e8\ub294 \ud1b5\ud569(synthesis) \uad00\uc810 \uadf8\ub9ac\uace0 \ucd08\uae30\uc870\uac74\uacfc \uae30\uc911 \uae30\ub9d0\uc758 \uad00\uacc4\ub97c \ub3d9\uc2dc\uc5d0 \ub2e4\ub8e8\ub294 \ub3d9\ud0dc\uc131(dynamism)\uad00\uc810\uc774\ub2e4.<\/p>\n<p>\u00a0<strong>\ub124 \ubc88\uc9f8<\/strong> \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc758 \uc720\uc6a9\uc131\uc740 \ub2e8\uc21c\ud788 \uc9c1\uad00\uc5d0\ub9cc \uae30\ucd08\ud558\uc9c0 \uc54a\uace0, \ud604\uc2dc\ub2c8\uc988\/\ud604\uc2dc\uc218\uc694\ub97c \uc0ac\ud68c\uc2ec\ub9ac\ud559\uc744 \uc6d0\uc6a9\ud558\uc5ec \uc124\uba85\ud558\uace0, \uc0ac\ud68c\ubb3c\ub9ac\ud559\uc744 \ube4c\ub824\ub2e4 \uae30\uc5c5\ud30c\uc6cc\ub97c \uc124\uba85\ud558\uba70, \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc804\ub7b5 \uc2e4\ud589\uc758 \ub17c\uac70\ub85c \ubcf5\uc7a1\uc131\uacfc\ud559\uc758 \uc790\uae30\uc870\uc9c1\ud654(self organization)\ub97c \uc6d0\uc6a9\ud558\ub294 \ubcf4\ub2e4 \uac15\ub825\ud55c \ub17c\uac70(rationale)\ub2e4.<\/p>\n<p>\u00a0<strong>\ub2e4\uc12f \ubc88\uc9f8<\/strong> \uc720\uc6a9\uc131\uc740 \ubd84\ub958(classificatory)\ubaa8\ub378\uc774\ub098 \uc720\ud615(typology)\ubaa8\ub378\uc218\uc900\uc774 \uc544\ub2cc \uad00\uacc4(relational)\ubaa8\ub378\uc218\uc900\uc758 \uac83\uc73c\ub85c \uc774\ub860\uc758 \uc124\uba85\ub825\uacfc \uc608\uce21\ub825\uc5d0\uc11c \uae30\uc874\uc758 \uadf8 \uc5b4\ub290 \uac83\ubcf4\ub2e4\ub3c4 \ud55c \uc218 \uc704\uc758 \uac83\uc774\ub77c\uace0 \ud3c9\uac00\ub420 \uc218 \uc788\ub294 \uc774\ub860\ud654(theorizing) \uc218\uc900\uc774\ub2e4.<\/p>\n<p style=\"padding-left: 30px;\">\u00a0<\/p>\n<p>\uc694\ucee8\ub300 \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\ub294 \ub2c8\uc988\uc9c4\ud654-\ub2c8\uc988\ub9de\ucda4\ud601\uc2e0-\uc801\uc751\uc6b0\uc218\uc131\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \ub2c8\uc988\uc9c4\ud654\uc5d0 \uc801\uc751\ud558\ub294 \ud601\uc2e0\uacbd\uc601\uc758 \uad00\uc810\uc5d0\uc11c \ub3d9\ud0dc\uae30\uc5c5\uc804\ub7b5(dynamic enterprise strategy)\uc744 \ub2e4\ub8e8\uba70, \uc218\uc694\uce21\uba74\uacfc \uacf5\uae09\uce21\uba74\uc758 \uc0c1\ud638\uad00\uacc4\ub85c\uc11c \uac00\uce58\ucc3d\uc870\ub97c \uc124\uba85\ud558\uace0 \uc774\ud574\ud558\uace0 \uc608\uce21\ud558\ub824\ub294 \uc2e0 \uc774\ub860\uc774\ub77c\ub294 \uba74\uc5d0\uc11c \uc774\ub860\uc758 \ucc38\uc2e0\uc131\uc774 \ub3cb\ubcf4\uc774\uba70 \uadf8 \uc2e4\uc6a9\uc131\uc5d0\uc11c\ub3c4 \ud604\uc2e4\uc138\uacc4\ub97c \ubcf4\ub2e4 \uac00\uae5d\uac8c \uc778\uc2dd\ud558\uace0 \uc788\ub2e4\ub294 \ub370\uc11c \ucc28\ubcc4\uc131\uc744 \ucc3e\uc744 \uc218 \uc788\ub2e4.<\/p>\n<p>\u00a0\ud55c\ud3b8 \uc2e4\uc6a9\uc131 \uce21\uba74\uc5d0\uc11c \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\ub294 \ub2e4\uc74c\uc758 \uba54\uc2dc\uc9c0\ub4e4\uc744 \uc804\ud574\uc900\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>1) \uae30\ubcf8\uc18d\uc131\uc774 100% \ucda9\uc871\ub418\uc9c0 \uc54a\uc73c\uba74 \uc5b4\ub5a4 \uace0\uac1d\uc774\ub4e0 \uc9c0\ubd88\uc758\ud5a5\uc744 \uac16\uc9c8 \uc54a\ub294\ub2e4.<\/p>\n<p>2) \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ud0a4\ub294 \ub370\ub294 \ud56d\uc0c1 \ubaa8\ubc94\ub2f5\uc548\uc774 \uc874\uc7ac\ud55c\ub2e4.<\/p>\n<p>3) \ud601\uc2e0\uc774 \uc81c\ud488\uc801\ud569\uc131 \uacfc\/\uc774\ub098 \uacf5\uc815\uc801\ud569\uc131\uc758 \ud5a5\uc0c1\uc744 \uac00\uc838\uc624\uc9c0 \ubabb\ud558\uba74 \ub0ad\ube44\ub2e4.<\/p>\n<p>4) \ud575\uc2ec\uc5ed\ub7c9(\uae30\uc5c5\ud30c\uc6cc)\uc740 \ub2c8\uc988\uc9c4\ud654\uc5d0 \ubd80\ud569\ub418\uac8c \uc7ac\uad6c\ucd95\ub418\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n<p>5) \uae30\uc5c5\uc774 \uc9c0\uc18d\ubc88\uc601\uc744 \ub3c4\ubaa8\ud558\ub824\uba74 \ub2c8\uc988\uc9c4\ud654 \ud328\ud134\ubd80\ud130 \uc778\uc9c0\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>6) \ud601\uc2e0\uc740 \ud56d\uc0c1 \uc0ac\ud68c\uc5d0 \uae0d\uc815\uc801\uc73c\ub85c \uae30\uc5ec\ud574\uc57c \ud55c\ub2e4.<\/p>\n<p>7) \ub2c8\uc988\uc9c4\ud654\uc758 \uac01 \ub2e8\uacc4\ub9c8\ub2e4 \uc5d0\uc11c \uc774\uc775\uc744 \ub0b4\uc9c0 \ubabb\ud558\uba74 \uacb0\ucf54 \uc9c0\uc18d\ud560 \uc218 \uc5c6\ub2e4.<\/p>\n<p>8) \ub2c8\uc988\uac00 \uc9c4\ud654\ud560 \ub54c\uc5d0\ub294 \uc6b0\uc120 \ub2c8\uc988\uc9c4\ud654\uc5d0 \ub300\ud55c \uc801\uc751\uc6b0\uc218\uc131(adaptive goodness)\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc774 \uae09\uc120\ubb34\uc774\uace0 \uc77c\ub2e8 \uc801\uc751\ud55c \uc5f0\ud6c4\uc5d0\ub294 \uacbd\uc7c1\uc6b0\uc704(competitive advantage)\uac00 \uc758\ubbf8 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p>\ub05d\uc73c\ub85c \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8\uc5d0\uc11c\ub294 \uc5ed\ub3d9\uc801 \ube44\uc120\ud615\uc138\uacc4\uc5d0\uc11c\uc758 \uc0ac\uc5c5\uc804\ub7b5\uc218\ub9bd\uacfc \uc2e4\ud589\uacfc \uad00\ub828\ud55c \uc804\ub7b5\uc801 \ud1b5\ucc30\ub825(insight)\uacfc \uad6c\uc0c1\ub825(imagination)\uc744 \ud06c\uac8c \ub2e4\uc74c \uc138 \uac00\uc9c0 \uce21\uba74\uc5d0\uc11c \uc790\uadf9\ud574 \uc8fc\uace0 \uc788\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uccab \uc9f8<\/strong> \uace0\uac1d\ub2c8\uc988\uac00 \uc788\ub294 \ud55c \uadf8\uac83\uc744 \ucda9\uc871\uc2dc\ud0a4\ub294 \uc774\uc0c1\uc801\uc778 \uc0ac\uc5c5\ud328\ub7ec\ub2e4\uc784\uc774 \uc0b0\uc5c5\ub808\ubca8\uc5d0\uc11c \ud56d\uc0c1 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc778\uc2dd\uc744 \uc804\uc81c\ub85c, \ud604\uc2dc\ub2c8\uc988\uc5d0 \ub300\ud55c \ud604\uc7ac\uc758 \uc5b4\ud544\uc18d\uc131(ANA)\uacfc \uae30\ubcf8\uc18d\uc131(BNA)\uc774 \ubb34\uc5c7\uc774\uba70 \uae30\uc911(\u671f\u4e2d)\uc5d0 \uc5b4\ub5a4 \uc0c8\ub85c\uc6b4 \uc5b4\ud544\uc18d\uc131\uc774 \ucd09\ubc1c\ub41c \uac83\uc778\uac00\ub97c \uc608\uacac\ud558\uace0 \uadf8 \ucda9\uc871\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uaddc\ubc94 \uc0ac\uc5c5\ud328\ub7ec\ub2e4\uc784\uc744 \ud0d0\uc0c9\ucf00 \ud574\uc900\ub2e4.<\/p>\n<p><strong>\ub458\uc9f8<\/strong> \uae30\uc5c5\uc740 \uc5b8\uc81c\ub098 \uaddc\ubc94 \uc0ac\uc5c5\ud328\ub7ec\ub2e4\uc784\uc744 \ud655\ubcf4\ud558\ub824\uace0 \ub178\ub825\ud558\uae30\ub9cc \ud558\uba74 \ub418\uae30 \ub54c\ubb38\uc5d0 \uaddc\ubc94 \uc0ac\uc5c5\ud328\ub7ec\ub2e4\uc784\uc744 \uc120\ucde8\ud558\uac70\ub098 \ud3b8\uc2b9\ud558\ub294\ub370 \uc788\uc5b4\uc11c \uc8fc\uad00\uc131\uc774 \ubc30\uc81c\ub41c \uac1d\uad00\uc801\uc778 \uc804\ub7b5\ud589\ub3d9 \ub300\uc548\ub4e4\uc744 Seek Norm &amp; Get-to-Norm\uc758 \ud601\uc2e0\uc804\ub7b5\ub17c\ub9ac\uc5d0 \uae30\ucd08\ud558\uc5ec \ud0d0\uc0c9 \u2024 \uac1c\ubc1c\ucf00 \ud574\uc8fc\uba70, \uc801\uc751\ud654\uc758 \uc758\uc0ac\uacb0\uc815 \ubc29\uc2dd\uc5d0 \ub530\ub77c \ud0d0\uc0c9\ub300\uc548\uc744 \ud3c9\uac00\ud558\uace0 \ucd5c\uc120\uc758 \ub300\uc548\uc744 \uc120\ud0dd\ucf00 \ud574 \uc900\ub2e4. (\uc5ec\uae30\uc11c \uc801\uc751\ud654(adaptizing)\ub780 \ubb35\uc2dc\uc801\uc73c\ub85c \uc0dd\uc874\uc774 \ubcf4\uc7a5\ub41c \uc0c1\ud669\uc5d0\uc11c\uc758 \uc758\uacb0\uc815\ubc29\uc2dd\uc778 \ucd5c\uc801\ud654(optimization)\ub098 \ub9cc\uc871\ud654(satisficing)\uc640\ub294 \ub2ec\ub9ac \uc0dd\uc874\uc790\uccb4\uac00 \ubd88\ud655\uc2e4\ud55c \uc0c1\ud669\uc5d0\uc11c\uc758 \uc758\uc0ac\uacb0\uc815 \ubc29\uc2dd\uc744 \ub9d0\ud568.)<\/p>\n<p><strong>\uc14b \uc9f8<\/strong> \uc120\ud0dd(\uc548)\uc744 \uc2e4\ud589(execution)\ud568\uc5d0 \uc788\uc5b4\uc11c \uac01\uc790 \uc870\uc9c1\uc6d0 \uad6c\uc131\uc6d0\ub4e4\uc5d0\uac8c \ub2e8\uc21c \ub8f0(simple rule)\ub85c \ud601\uc2e0\uc804\ub7b5\ub17c\ub9ac\ub97c \uc81c\uc2dc\ud558\uace0 \ucd5c\ub300\ud55c \uc790\uc720\ub97c \ud5c8\uc6a9\ud574 \uc90c\uc73c\ub85c\uc11c \uc790\uae30\uc870\uc9c1\ud654(self-organization)\ub97c \ud1b5\ud574 \uc801\uc751\uc6b0\uc218\uc131(adaptive goodness)\uc744 \ubc1c\ud718\ucf00 \ud574 \uc900\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\uae00 \/ \uae40\uc778\ud638 \ud55c\uc591\ub300 \uba85\uc608\uad50\uc218. \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8 \ud559\ud68c\uc7a5<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8, \uacfc\uc5f0 \uc720\uc6a9\ud558\uba70 \uc2e4\uc6a9\uc801\uc778\uac00? 2013.08.12 \uba87 \ud574 \uc804 \uc5b4\ub290 \uc81c\uc870\uc5c5 \uc911\uc2ec\uc758 \ub300\uae30\uc5c5 \uc778\uc0ac\uad50\uc721\ub2f4\ub2f9 \ucc45\uc784\uc790\ub77c\ub294 \uc0ac\ub78c\uc774 \uc790\uc0ac \uc911\uacac\uac04\ubd80\uc0ac\uc6d0\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc0b0\uc5c5\uad50\uc721 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub3d9\ucc38\ud574 \ub2ec\ub77c\uba70 \uac15\uc758\uc8fc\uc81c\ub97c \ud601\uc2e0\uacbd\uc601\uc73c\ub85c \uc694\uccad\ud574 \uc628 \uc801\uc774 \uc788\uc5c8\ub2e4. \uadf8\ub294 \uadf8 \ud68c\uc0ac\uc5d0\uc11c 16\ub144\uac04\uc774\ub098 \uc778\uc0ac\uad50\uc721\uc5d0 \uad00\ud574 \uc815\ud3c9\uc774 \ub098 \uc788\ub294 \ubd84\uc774\ub77c\uace0 \uad50\uc721\uc0dd \ub204\uad70\uac00\uac00 \ud544\uc790\uc5d0\uac8c \uadc0 \ub738\ud574 \uc8fc\uc5c8\ub2e4. \u00a0\ud544\uc790\ub294 \uac15\uc758\uc5d0 \uc55e\uc11c\uc11c \uadf8 \ud68c\uc0ac\uc758 \uae30\ubcf8\uc815\ubcf4\ub97c \uc54c\uace0 \uac15\uc758\uc5d0 \uc784\ud558\uace0\uc790 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