{"id":5271,"date":"2013-09-11T21:10:52","date_gmt":"2013-09-12T01:10:52","guid":{"rendered":"http:\/\/serony.com\/?p=5271"},"modified":"2018-07-24T19:40:51","modified_gmt":"2018-07-24T23:40:51","slug":"guest-blog-%ea%b9%80%ec%9d%b8%ed%98%b8%ec%9d%98-%ea%b2%bd%ec%98%81%c2%b7%ea%b2%bd%ec%a0%9c-%ec%82%b0%ec%b1%85-28","status":"publish","type":"post","link":"https:\/\/serony.com\/ken\/2013\/09\/11\/guest-blog-%ea%b9%80%ec%9d%b8%ed%98%b8%ec%9d%98-%ea%b2%bd%ec%98%81%c2%b7%ea%b2%bd%ec%a0%9c-%ec%82%b0%ec%b1%85-28\/","title":{"rendered":"Guest Blog: \uae40\uc778\ud638\uc758 \uacbd\uc601\u00b7\uacbd\uc81c \uc0b0\ucc45 28"},"content":{"rendered":"

\ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\ub17c\ub9ac : Seek Norm & Get-to-Norm<\/strong><\/span><\/p>\n

2013.09.11<\/em><\/strong><\/p>\n

\"\uae40\uc778\ud638<\/a>
\uae40\uc778\ud638 \uba85\uc608\uad50\uc218<\/figcaption><\/figure>\n

\ud601\uc2e0\uc5d0 \ub300\ud55c \uc131\uacf5\ub960\uc740 \uc544\uc774\ub514\uc5b4 \ubc1c\uc0c1\uc5d0\uc11c\ubd80\ud130 \uc5f0\uad6c\uac1c\ubc1c(R&D)\uacfc \uc2e4\uc6a9\ud654(implementation)\ub2e8\uacc4\ub97c \uac70\uccd0 \uc0c1\uc6a9\ud654(commercialization)\ub41c \ud6c4 \uc131\uacf5\ud558\ub294 \uacbd\uc6b0\ub294 \uaca8\uc6b0 4%\uc120\uc774\ub77c\uace0 Booz Allen & Hamilton\uc740 \uc804\ud55c\ub2e4. \uadf8\ub9ac\uace0 \uc0c1\uc6a9\ud654\ub41c \ud601\uc2e0\uc758 \ud3c9\uade0\uc131\uacf5\ub960\uc740 17%\ub77c\ub294 \ud601\uc2e0\uc131\uacf5 \uc870\uc0ac\ubcf4\uace0\uc11c\ub3c4 \uc788\ub2e4. \uadf8\ub9ac\uace0 \uacbd\uc601\ucee8\uc124\ud305\uc5c5\uacc4\uc5d0\ub294 \ud601\uc2e0\uacfc \uad00\ub828\ud558\uc5ec \ubcbc\ub77c \ubcc4 \ub2e4\uc591\ud55c \uc8fc\uc758\uc8fc\uc7a5\ub4e4\uc774 \ub09c\ubb34\ud558\uace0 \uc788\ub294 \uac8c \ud604\uc2e4\uc778\ub370 \uc774\ub294 \uc544\uc9c1 \ud601\uc2e0\uc5d0 \uad00\ud55c \uc774\ub860\ub2e4\uc6b4 \uc774\ub860\uc774 \uc5c6\ub2e4\ub294 \ubc18\uc99d\uc774\uae30\ub3c4 \ud558\ub2e4.<\/p>\n

\ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8(dynamic management)\ub294 \uc5b4\ub5a4 \uacbd\uc6b0\ub4e0 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \uae30\uc5c5\uc774 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc73c\ub85c \ud558\uc5ec\uae08 \ub3c8\uc744 \ub0b4\uac8c\ub054 \ud558\uc9c0 \uc54a\uc73c\uba74 \uacb0\ucf54 \ub3c8\uc744 \ubc8c \uc218 \uc5c6\ub2e4\ub294 \uc9c0\uadf9\ud788 \ub2f9\uc5f0\ud55c \uc0c1\uc2dd\uc5d0\uc11c\ubd80\ud130 \uc2dc\uc791\ud55c\ub2e4. \uae30\uc5c5\uc774 \uc81c\uacf5\ud558\ub294 \uc81c\ud488\/\uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uace0\uac1d\uc774 \uc5b8\uc81c \uc65c \uad6c\ub9e4\uc758\ud5a5 \ub610\ub294 \uc9c0\ubd88\uc758\ud5a5(willingness to purchase or willingness to pay: WTP)\uc744 \uac16\ub294\uac00\uc5d0 \ub300\ud55c \uad6c\uba85(\u7a76\u660e)\ubd80\ud130 \uc2dc\uc791\ud55c\ub2e4\ub294 \uc598\uae30\ub2e4.<\/p>\n

\u00a0\uadf8\ub807\ub2e4\uba74 \uace0\uac1d\uc740 \uc5b4\ub5a8 \ub54c \uc9c0\ubd88\uc758\ud5a5\uc744 \uac16\uac8c \ub420\uae4c? \uace0\uac1d\uc774 \ucd5c\uc18c\ud55c \uc774\uac83\ub9cc\uc740 \uc6b0\uc120\uc801\uc73c\ub85c \uaf2d \ucda9\uc871\ub418\uae38 \ubc14\ub77c\ub294 \uae30\ubcf8\ub2c8\uc988\uc18d\uc131(basic needs attributes: BNA)\uc774 100% \ucda9\uc871\ub418\uc9c0 \uc54a\uc73c\uba74 \uacb0\ucf54 \ub3c8\uc744 \uc9c0\ubd88\ud560 \uc758\ud5a5\uc744 \uac16\uc9c8 \uc54a\uae30 \ub54c\ubb38\uc5d0 BNA\uac00 \uc6b0\uc120 100%\ub85c \ucda9\uc871\ub41c \uc0c1\ud0dc\uc5d0\uc11c \uadf8\uac83\uc774 \ucda9\uc871\ub418\uba74 \ub420\uc218\ub85d \ub9cc\uc871\uc774 \uc810\uc810 \ub354 \ucee4\uc9c0\ub294 \uc5b4\ud544\ub2c8\uc988\uc18d\uc131(appealing needs attributes: ANA)\uc774 \ucda9\uc871\ub418\uae30 \uc2dc\uc791\ud558\uba74\uc11c\ubd80\ud130 \uc9c0\ubd88\uc758\ud5a5\uc744 \uac16\uac8c \ub41c\ub2e4. \uadf8\ub9ac\uace0 \uae30\ubcf8\uc18d\uc131(BNA)\ub3c4 100% \uc5b4\ud544\uc18d\uc131(ANA)\ub3c4 100%\ub85c \ucda9\uc871\ub418\uba74 \uace0\uac1d\uc740 \uac10\ub3d9\uc744 \ub290\ub07c\uba70 \ucd5c\ub300\uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc744 \ub0b4\ubcf4\uc774\uac8c \ub418\ub294\ub370 \uc774 \ucd5c\ub300\uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc744 \ub0b4\ubcf4\uc774\ub294 \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \ucd5c\uc18c\ube44\uc6a9\uc73c\ub85c \uc81c\uacf5\ud558\uba74 \ucd5c\ub300\ub85c \ub3c8\uc744 \ubc8c\uac8c \ub41c\ub2e4.<\/p>\n

\uc774\ub7f0 \uc758\ubbf8\uc5d0\uc11c \ucd5c\ub300\uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc744 \ub0b4\ubcf4\uc774\ub294 \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \ucd5c\uc18c\ube44\uc6a9\uc73c\ub85c \uc81c\uacf5\ud558\ub294 \uc0ac\uc5c5\ud328\ub7ec\ub2e4\uc784(business paradigm: \ud604\uc2dc\ub2c8\uc988\uc640 \ud655\uc7a5\uac00\uce58\uc0ac\uc2ac\uacfc\uc758 \uc5f0\uacb0 \uba54\ucee4\ub2c8\uc998\uc744 \ub9d0\ud558\ub294\ub370 \uadf8\ub0e5 \uc0ac\uc5c5\ubaa8\ub378\uc815 \ub3c4\ub85c \uc774\ud574\ud574\ub3c4 \ubb34\ubc29\ud568)\uc740 \uc774\uc0c1\uc801\uc778 \ubaa8\ubc94\ub2f5\uc548(Norm as Ideal)\uc73c\ub85c \uc774\ud574\ub420 \uc218 \uc788\ub2e4. \ub530\ub77c\uc11c \uace0\uac1d\uc774 \ucd5c\ub300\uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc744 \ub0b4\ubcf4\uc77c \uc5b4\ud544\uc18d\uc131\uacfc \uae30\ubcf8\uc18d\uc131\uc758 \uc9d1\ud569\uc744 \ucc3e\uace0(Seek Norm), \uc774\ub97c \ucda9\uc871\uc2dc\ucf1c \uc904 \uc81c\ud488\/\uc11c\ube44\uc2a4\ub97c \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc744 \ud1b5\ud574 \ucda9\uc871\uc2dc\ucf1c\uc8fc\uae30\ub9cc(Get-to-Norm) \ud558\uba74, \ubc14\ub85c \uc774\uc0c1\uc801\uc778 \ubaa8\ubc94\ub2f5\uc548\uc774 \uc5bb\uc5b4\uc9c0\uba74\uc11c \uae30\uc5c5\uc740 \ucd5c\ub300\ub85c \ub3c8\uc744 \ubc8c\uac8c \ub41c\ub2e4.<\/p>\n

\uadf8\ub7f0\ub370 \uc5b4\ud544\uc18d\uc131\uc758 \ud2b9\uc131\uc5d0 \ub530\ub77c\uc11c \uc9c0\ubd88\uc758\ud5a5\uc758 \ud0c4\ub825\uc131\uc740 \ub2e4\ub974\ub2e4. \uc608\ucee8\ub300 \uc5b4\ud544\uc18d\uc131\uc758 \ubbf8\uc18c\ud55c \ucc28\uc774\uc5d0\ub3c4 \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc774 \ub300\ub2e8\ud788 \ud0c4\ub825\uc801\uc73c\ub85c \ubc18\uc751\ud558\ub294 \uacbd\uc6b0(\uba85\ud488\uc774\ub098 \uace0\uae30\uc220 \ub2c8\uc988)\uac00 \uc788\ub294\uac00 \ud558\uba74 \ub300\ub2e8\ud788 \ub454\uac10\ud558\uac8c \ubc18\uc751\ud558\ub294 \uacbd\uc6b0(\uc0dd\ud544\ud488 \ub2c8\uc988)\ub3c4 \uc788\ub2e4. \uc5b4\ud544\uc18d\uc131\uc758 \ubbf8\uc18c\ud55c \ucc28\uc774\uc5d0\ub3c4 \ubbfc\uac10\ud55c \ubc18\uc751\uc744 \ubcf4\uc774\ub294 \uacbd\uc6b0\ub294 \uc8fc\ub85c \ud575\uc2ec\uae30\uc220\uc774\ub098 \uae34\uc694\ud55c \uae30\uc220\uacfc \uad00\ub828\ud55c \uacbd\uc6b0\uc778\ub370 \uc774\ub7f0 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ud2c8\uc0c8(niche)\uc2dc\uc7a5\uc5d0\uc11c \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc744 \ud1b5\ud574 Seek Norm & Get-to-Norm\uc73c\ub85c \uc774\uc0c1\uc801\uc778 \ubaa8\ubc94\ub2f5\uc548\uc744 \uc120\ucde8(\u5148\u53d6)\ud558\uc5ec \uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\ub294 \uae30\uc5c5\uc774 \ubc14\ub85c \ud788\ub4e0 \ucc54\ud53c\uc5b8(hidden champion)\uc774\ub2e4.<\/p>\n

\u00a0\ud788\ub4e0 \ucc54\ud53c\uc5b8\uc774 \uc8fc\ubaa9 \ubc1b\uac8c \ub41c \ubc30\uacbd\uc740 \uc774\ub807\ub2e4. 2008 8\uc6d4 \uc6d4\uac00\ubd95\uad34(Wall Street meltdown) \ud6c4 5\ub144\uc774 \uc9c0\ub09c 2013\ub144\uc758 \uae00\ub85c\ubc8c \ucd0c\uc740 \ucc38\uc73c\ub85c \ub9ce\uc740 \uad6c\uc870\ubcc0\ud654\ub97c \uacaa\uc5b4\uc628 \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc8fc\ub294\ub370 \uadf8 \ub9ce\uc740 \ubcc0\ud654 \uc911\uc5d0\uc11c \ud2b9\ud788 \uad6d\ubcc4 \uc218\ucd9c\uaddc\ubaa8\uc758 \uc11c\uc5f4\ubcc0\ud654\ub97c \uac08\uc74c\ud574 \ubcf4\uc790.<\/p>\n

\u00a02008\ub144 \uc218\ucd9c\uaddc\ubaa8 \uad6d\ubcc4 \uc11c\uc5f4\uc740 1\uc704 \ub3c5\uc77c, 2\uc704 \uc911\uad6d, 3\uc704 \ubbf8\uad6d, 4\uc704 \uc77c\ubcf8, 5\uc704 \ubd88\ub780\uc11c, 6\uc704 \uc774\ud0dc\ub9ac, 7\uc704 \ub124\ub35c\ub780\ub4dc, 8\uc704 \uce90\ub098\ub2e4, 9\uc704 \uc601\uad6d, 10\uc704 \ud55c\uad6d \uc21c\uc774\uc5c8\ub294\ub370, 2012\ub144 \uc11c\uc5f4\uc740 1\uc704 \uc911\uad6d, 2\uc704 \ubbf8\uad6d, 3\uc704 \ub3c5\uc77c, 4\uc704 \uc77c\ubcf8, 5\uc704 \ubd88\ub780\uc11c, 6\uc704 \ud55c\uad6d, 7\uc704 \ub124\ub35c\ub780\ub4dc, 8\uc704 \ub7ec\uc2dc\uc544, 9\uc704 \uc774\ud0dc\ub9ac, 10\uc704 \uc601\uad6d\uc73c\ub85c \uc9c0\ub09c 5\ub144 \uc0ac\uc774\uc5d0 \ud2b9\uae30\ud560 \ub9cc \ud55c \uc0ac\ud56d\uc740 \uc911\uad6d\uc758 1\uc704\ub85c 2\uc870 \uc5b5\ubd88 \uc774\uc0c1 \uc218\ucd9c\uad6d\uc774\uba70, \ubbf8\uad6d\uacfc \ub3c5\uc77c\uc774 \uadfc\uc18c\ud55c \ucc28\ub85c 1.5\uc870 \uc5b5\ubd88 \uc804\ud6c4\uc758 \uc218\ucd9c\uad6d\uc774\ub2e4. \ub4a4\uc774\uc5b4 \uc77c\ubcf8\uc774 0.8\uc870 \uc5b5\ubd88, \ub124\ub35c\ub780\ub4dc 0.6\uc870 \uc5b5\ubd88 \uadf8\ub9ac\uace0 0.5\uc870 \uc5b5\ubd88 \ub300\uc5d0 \ubd88\ub780\uc11c, \ud55c\uad6d, \ub7ec\uc2dc\uc544\uac00 \uc18d\ud574 \uc788\uc73c\uba70, \uc774\ud0dc\ub9ac\uc640 \uc601\uad6d\uc740 0.4\uc870 \uc5b5\ubd88 \uc120\uc73c\ub85c \ubc00\ub824\ub098 \uc788\ub2e4.<\/p>\n

\ud55c\ud3b8 2013\ub144 7\uc6d4 8\uc77c \ud604\uc7ac \ud3ec\ucc9c \uae00\ub85c\ubc8c 500 \uad6d\ubcc4 \uae30\uc5c5\uc758 \uc218\ub294 \ubbf8\uad6d 132\uac1c, \uc911\uad6d 89, \uc77c\ubcf8 62, \ubd88\ub780\uc11c 31, \ub3c5\uc77c 29, \uc601\uad6d 27, \ud55c\uad6d 14\uac1c, \ub124\ub35c\ub780\ub4dc 12\uac1c\uc774\ub2e4.<\/p>\n

\u00a0\uad6d\ubcc4 \ub300\uae30\uc5c5 \uc218\ub97c \uc218\ucd9c\uc11c\uc5f4\uacfc \uc5f0\uad00\uc2dc\ucf1c\ubcf4\uba74 \ub300\uccb4\ub85c \ub300\uae30\uc5c5\uc758 \uc218\uc640 \uc218\ucd9c\uaddc\ubaa8 \uc0ac\uc774\uc5d0\ub294 \ub192\uc740 \uc0c1\uad00\uad00\uacc4\uac00 \uc788\uc74c\uc744 \uc9c1\uac10\uc801\uc73c\ub85c\ub3c4 \uc774\ud574\ud560 \uc218 \uc788\ub294\ub370 \uc5ec\uae30\uc5d0 \uc720\ub3c5 \ub3c5\uc77c\ub9cc\uc740 \uc608\uc678\ub85c \ub208\uc5d0 \ub748\ub2e4.<\/p>\n

\ub3c5\uc77c\uc758 \uc218\ucd9c\uc11c\uc5f4\uc740 2002\ub144\uae4c\uc9c0\ub294 \ubbf8\uad6d\uc5d0 \uc774\uc5b4 2\uc704\uc600\uc73c\ub098 2003\ub144\ubd80\ud130 2008\ub144\uae4c\uc9c0 1\uc704\ub97c \uc9c0\ucf1c\uc624\ub2e4\uac00, 2000\ub144 10\uc704\uc600\ub358 \uc911\uad6d\uc774 \ubd88\uacfc 9\ub144 \uc0ac\uc774\uc5d0 1\uc704\ub85c \uce58\uace0 \uc62c\ub77c\uc624\ub294 \ubc14\ub78c\uc5d0 2\uc704\ub85c \ubc00\ub838\uace0 2010\ub144\ubd80\ud130\ub294 \uadfc\uc18c\ud55c \ucc28\ub85c \ubbf8\uad6d\uc5d0 \uc774\uc5b4 3\uc704\ub97c \uacac\uc9c0\ud574 \uc624\uace0 \uc788\ub2e4.<\/p>\n

\uc8fc\uc9c0\ud558\ub294 \ubc14\ub300\ub85c \ub3c5\uc77c\uc740 \ubbf8\uad6d \ubc1c \uae08\uc735\uc704\uae30\uac00 \ud130\uc9c4 2008\ub144 \uc774\ud6c4 \uac00\uc7a5 \uc2ec\ub300\ud55c \ucda9\uaca9\uacfc \ud0c0\uaca9\uc744 \ubc1b\uace0 \uc788\ub294 \uc720\ub85c \uc874\uc744 \ubc84\ud168\uc8fc\uace0 \uc788\ub294 \uac70\uc758 \uc720\uc77c\ud55c \ub098\ub77c\ub2e4. \ub3c5\uc77c\uc774 \uacbd\uc81c\uaddc\ubaa8\uba74\uc5d0\uc11c \ube44\uc2b7\ud55c \uad6d\uac00\ub4e4\uacfc \ub300\uae30\uc5c5 \uc218\uc5d0\uc11c\ub294 \uc720\uc0ac\ud558\uba74\uc11c\ub3c4 \uac15\ud55c \uc218\ucd9c\uc5ed\ub7c9\uc744 \uc9c0\ub2c8\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ud2b9\ud788 2008 \uae00\ub85c\ubc8c \uae08\uc735\uc704\uae30 \ud6c4 \ub3c5\uc77c\uc5d0\ub294 \ub300\uae30\uc5c5\uacfc \ub354\ubd88\uc5b4 \ud788\ub4e0 \ucc54\ud53c\uc5b8\uc774\ub77c\ub294 \uc774\ub984\uc758 \uac15\ud55c \uc911\uacac \uae00\ub85c\ubc8c\uae30\uc5c5\ub4e4\uc774 \uc874\uc7ac\ud558\uace0 \uc788\uc74c\uc744 \ubd80\uac01\uc2dc\ucf1c \uc8fc\uc5c8\ub2e4.<\/p>\n

\u00a0\ud788\ub4e0 \ucc54\ud53c\uc5b8\uc774\ub77c\ub294 \ub9d0\uc740 \ud558\ubc84\ub4dc \ub808\ube44\ud2b8(Theodore Levitt)\uac00 \ub3c5\uc77c\uc778 \ud559\uc790\uc774\uba70 \ucee8\uc124\ud134\ud2b8\uc778 \ud5e4\ub974\ub9cc \uc9c0\ubaac(Hermann Simon)\uacfc\uc758 \ub300\ub2f4 \uc911\uc5d0 \uc0ac\uc6a9\ud55c \uac83\uc744 \uadf8 \ud6c4 \uc9c0\ubaac \ubc15\uc0ac\uac00 \ub3c5\uc77c \uacbd\uc601\uc800\ub110\uc5d0\uc11c \uadf8\ub9ac\uace0 \uc790\uc2e0\uc758 \uacbd\uc601\uc800\uc11c \uc81c\ubaa9\uc73c\ub85c \uc0ac\uc6a9\ud558\uba74\uc11c \ub110\ub9ac \uc778\uc6a9\ub418\uac8c \ub418\uc5c8\ub2e4.<\/p>\n

\u00a0\uc0c1\ub300\uc801\uc73c\ub85c \ud070 \ub098\ub77c\uac00 \uc544\ub2cc\ub370\ub3c4 \ub3c5\uc77c\uc774 \uc65c \uc218\ucd9c \uac15\uad6d\uc778\uac00\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc5d0 \ub2f5\ud558\uace0\uc790 \uc5f0\uad6c\ud55c \ucc45\uc774 \u201821\uc138\uae30 \ud788\ub4e0 \ucc54\ud53c\uc5b8\u2019\uc774\ub77c\ub294 \uadf8\uc758 \uc800\uc11c\ub2e4.<\/p>\n

\uadf8\ub294 \uc138\uc0c1\uc5d0 \ubcc4\ub85c \uc54c\ub824\uc9c0\uc9c0 \uc54a\uc558\uc9c0\ub9cc \uc138\uacc4 \ud2c8\uc0c8(niche)\uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\ub294 \uc911\uacac\uae30\uc5c5\uc744 \ud788\ub4e0 \ucc54\ud53c\uc5b8\uc774\ub77c \ubd80\ub974\uace0 \uc788\ub294\ub370 \ud788\ub4e0 \ucc54\ud53c\uc5b8\uc740 2012\ub144 \ud604\uc7ac \uc804 \uc138\uacc4\uc5d0 \uc57d 2,700\uc5ec\uac1c\uac00 \uc788\uc73c\uba70 \uadf8 \ubc18(\u534a)\uc815\ub3c4\ub97c \ub3c5\uc77c\uc774 \ucc28\uc9c0\ud558\uace0 \uc788\uace0 \uc774\ub4e4\uc774 \ub3c5\uc77c\uc218\ucd9c\uc758 25%\uc815\ub3c4\ub97c \ub2f4\ub2f9\ud558\uace0 \uc788\uc73c\uba74\uc11c \uc9c0\ub09c 10\ub144\uac04 \uc57d 100\ub9cc\uac1c\uc758 \uc77c\uc790\ub9ac\ub97c \ub9cc\ub4e4\uc5c8\ub2e4\uace0 \ud55c\ub2e4.<\/p>\n

\u00a0\uadf8\ub294 \ud788\ub4e0 \ucc54\ud53c\uc5b8\uc73c\ub85c\ubd80\ud130 \ub300\uae30\uc5c5\uc5d0\uac8c\ub4e0 \uc911\uc18c\uae30\uc5c5\uc5d0\uac8c\ub4e0 \ub3c4\uc6c0\uc774 \ub420 \uad50\ud6c8\uc73c\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uacbd\uc601\uc804\ub7b5 \uba54\uc2dc\uc9c0\ub97c \uc804\ud574 \uc900\ub2e4.<\/p>\n

1) \uc131\uc7a5(\u6210\u9577)\uc744 \uc911\uc2dc\ud558\uace0 \uc2dc\uc7a5\uc8fc\ub3c4(\u4e3b\u5c0e)\uc5d0 \uc5f4\uc744 \uc62c\ub824\ub77c.<\/p>\n

2) \ud45c\uc801\uc2dc\uc7a5(target market)\uc740 \uc881\uac8c, \uc77c(work)\uc740 \uac00\uce58\uc0ac\uc2ac(value chain)\uc744 \uc2ec\ud654\uc2dc\ud0a4\ub294 \ubc29\ud5a5\uc73c\ub85c \uc811\uadfc\ud558\ub77c.<\/p>\n

3) \uc791\uc740 \uc2dc\uc7a5\uc744 \ub300\uc0c1\uc73c\ub85c \uae00\ub85c\ubc8c \uaddc\ubaa8\ub85c \uc804\uac1c\ud558\uc5ec \uc2dc\uc7a5\uc744 \ud06c\uac8c \ud558\ub77c.<\/p>\n

4) \uc5f0\uad6c\uac1c\ubc1c(R&D)\uc5d0 \uc758\ud55c \ud601\uc2e0\uc5d0 \uc8fc\ub825\ud558\ub418 \ud601\uc2e0\uc740 \uae30\uc220\uacfc \uace0\uac1d\ub2c8\uc988\uc640\uc758 \ud1b5\ud569\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc5b4\ub77c.<\/p>\n

5) \uae30\uc220\ub3c4 \ubb3c\ub860 \uc6d4\ub4f1\ud574\uc57c \ud558\uc9c0\ub9cc \uace0\uac1d\ubc00\ucc29(closeness to customer)\uae30\uc220\uc774 \ud798\uc774 \ub418\uac8c \ud558\ub77c.<\/p>\n

6) \uac15\ud55c \ucda9\uc131\uc2ec\uacfc \uace0\ud488\uc9c8\uc758 \uc885\uc5c5\uc6d0\uc73c\ub85c \uc870\uc9c1\uc744 \uc6b4\uc601\ud558\ub77c.<\/p>\n

7) \uc6d0\uce59\uc5d0\uc120 \uac15\ud558\uace0 \uc138\ubd80\uc801\uc73c\ub85c\ub294 \uc801\uadf9\uc801 \ucc38\uc5ec\uc640 \uc720\uc5f0\uc131\uc744 \uc0b4\ub9ac\ub294 \ub9ac\ub354\uc2ed\uc744 \ubc1c\ud718\ud558\ub77c.<\/p>\n

\uc774\uc81c \uc774\ub4e4\uc744 \uc885\ud569\ud574 \ubcf4\uba74 \ud788\ub4e0 \ucc54\ud53c\uc5b8\ub4e4\uc740 \uae30\uc874\uc758 \uacbd\uc601\uc720\ud589(fads)\uc774\ub098 \ub9ce\uc740 \uacbd\uc601\uad8c\uc704\uc790\ub4e4(gurus)\uc758 \uac00\ub974\uce68\uc774\ub098 \ub300\uae30\uc5c5 \uacbd\uc601\ubc29\uc2dd\uacfc\ub294 \uc5c4\uccad \ub2e4\ub974\uac8c \uc77c\uc744 \uc218\ud589\ud558\uace0 \uc788\uc74c\uc744 \uc54c \uc218 \uc788\ub2e4.<\/p>\n

\uc774\ub4e4\uc740 \uc5b4\ud544\uc18d\uc131(ANA)\uc758 \ubbf8\uc18c\ud55c \ucc28\uc774\uc5d0 \ubbfc\uac10\ud558\uac8c \ubc18\uc751\ud558\ub294 \uae00\ub85c\ubc8c \ub808\ubca8\uc758 \ud2c8\uc0c8\uc2dc\uc7a5\uc744 \ub300\uc0c1\uc73c\ub85c \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc744 \uc804\uac1c\ud558\uc5ec \ud2b9\uc720\uc758 \ub3c5\uc790\ucca8\ub2e8\uae30\uc220\ub85c \uc5b4\ud544\uc18d\uc131\uc744 \ucda9\uc871\uc2dc\ud0a4\uba70 \uae00\ub85c\ubc8c \uc131\uacf5\uae30\uc5c5\uc73c\ub85c \uac00\ub294 \ubaa8\uc2b5\uc744 \uc9d1\uc57d\uc801\uc73c\ub85c \ubcf4\uc5ec\uc8fc\ub294 \uac83\uc73c\ub85c \uc774\ud574\ub41c\ub2e4.<\/p>\n

\ud55c\ud3b8 \ud55c\uad6d\uc758 \ud788\ub4e0 \ucc54\ud53c\uc5b8\uc73c\ub85c \ubd88\ub9b4 \uc218 \uc788\ub294 \ud55c\uad6d\uc758 \uac15\uc18c\uae30\uc5c5\ub4e4\ub3c4 \uc720\uc0ac\ud55c \ud2b9\uc131\uc744 \ub0b4\ubcf4\uc774\uace0 \uc788\ub294\ub370 \uadf8\uac04 \ub9e4\uc2a4\ucef4\uc744 \ud1b5\ud574\uc11c \uc54c\ub824\uc9c0\uae30 \uc2dc\uc791\ud55c \uba87 \uac1c\uc758 \uad6d\ub0b4 \uac15\uc18c\uae30\uc5c5\ub4e4\uc758 \ud2b9\uc9d5\uc744 \uc7a0\uc2dc \ubcf4\uc790.<\/p>\n

1) \uc808\uc0ad\uacf5\uad6c end mill \ubd84\uc57c\uc5d0\uc11c \uc138\uacc4 \ucd5c\uace0\uc758 \uc815\ubc00\ub3c4(ANA)\ub97c \uc6d0\ud558\ub294 \uace0\uac1d\ub2c8\uc988\ub97c \ucd5c\uace0\uc758 \ub3c5\uc790 \ucca8\ub2e8\uc815\ubc00\uae30\uc220\ub85c \ucda9\uc871\uc2dc\ud0a4\uace0 \uc788\ub294 \uc640\uc774\uc9c0\uc6d0<\/p>\n

2) \uc720\ub7fd\uc120\uc9c4\uad6d\uc5d0\uc11c \uace0\uc218\uc900\uc758 \ubd84\uc790\uc9c4\ub2e8 \uc2dc\uc7a5\ub2c8\uc988(ANA)\ub97c \ubd84\uc790\uc9c4\ub2e8 \uc6d0\ucc9c\uae30\uc220\ub85c \ucda9\uc871\uc2dc\ud0a4\uba70 \ubd80\uc0c1\ud558\uace0 \uc788\ub294 \uc138\uacc4\ubc14\uc774\uc624 \uac15\uc790 \uc528\uc804(Seegene)<\/p>\n

3) LCD TV\uc6a9 \uad11\ud559\ud544\ub984\ubd84\uc57c\uc5d0\uc11c \ubcf4\ub2e4 \uc120\uba85\ud55c \ud654\uba74(ANA)\uc744 \ucd08\uc815\ubc00 \uae30\uc220\ub85c \uc2e4\ud604\uc2dc\ud0a4\uba70 3M\uc744 \ub2a5\uac00\ud55c \uc138\uacc4 1\uc704\uc758 \uc791\uc740 \uac70\uc778 \ubbf8\ub798\ub098\ub178\ud14d<\/p>\n

4) \uac80\uc548\uae30 \ubc0f \uc548\uacfc\uc6a9 \uc9c4\ub2e8 \ud604\ubbf8\uacbd \ubd84\uc57c\uc5d0\uc11c \uc18d\ub3c4\uc640 \uc815\ubc00\ub3c4(ANA)\ub97c \uc6d0\ud558\ub294 \uc2dc\uc7a5\ub2c8\uc988\ub97c \uc138\uacc4\ucd5c\uace0\uc758 \ucd08\uc815\ubc00\ub80c\uc988\uc124\uacc4\ub2a5\ub825\uc73c\ub85c \uc138\uacc4 \ucd5c\uac15\uc790\uac00 \ub41c \uad11\ud559\uae30\uc5c5 \ud734\ube44\uce20<\/p>\n

5) \uc138\uacc4 \ubcf4\uc548\uc2dc\uc7a5\uc5d0\uc11c \uc6d0\ud558\ub294 \uace0\ud654\uc9c8 \uc601\uc0c1(ANA)\uc744 \uace0\ud654\uc9c8\uc758 H\/W \ubc0f S\/W\uc758 \uc601\uc0c1\uc7a5\uce58\ub85c \ucda9\uc871\uc2dc\ud0a4\uace0 \uc788\ub294 \uc228\uc740 \uac15\uc790 \uc544\uc774\ub514\uc2a4<\/p>\n

6) \uc548\uc815\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \uc57d\uad6d\uc790\ub3d9\ud654\uc694\uad6c(ANA)\ub97c \uc57d\ud3ec\uc7a5 \uc790\ub3d9\ud654\uc2dc\uc2a4\ud15c\uc73c\ub85c \ucda9\uc871\uc2dc\ud0a4\uace0 \uc788\ub294 \uc120\ub450\uc8fc\uc790 JVM<\/p>\n

7) \uac74\ucd95\uc0b0\uc5c5\uc758 \uc2dc\ubbac\ub808\uc774\uc158(simulation)\ubd84\uc57c\uc5d0\uc11c \ucd5c\uace0\uc815\ud655\ub3c4(ANA)\ub97c \uc694\uad6c\ud558\ub294 \uc2dc\uc7a5\uc694\uad6c\ub97c \uac74\ucd95\uc124\uacc4 \ub514\uc790\uc778 \uc18c\ud504\ud2b8 \uc6e8\uc5b4(S\/W)\ub85c \uc138\uacc4\ub97c \uc11d\uad8c\ud558\uace0 \uc788\ub294 MIDAS IT<\/p>\n

\uc774\ub4e4\uc758 \uacf5\ud1b5\uc810\ub3c4 \uc5ed\uc2dc \uc5b4\ud544\uc18d\uc131(ANA)\uc758 \ubbf8\uc18c\ud55c \ucc28\uc774\uc5d0 \ubbfc\uac10\ud558\uac8c \ubc18\uc751\ud558\ub294 \uae00\ub85c\ubc8c \ub808\ubca8\uc758 \ud2c8\uc0c8\uc2dc\uc7a5\uc744 \ub300\uc0c1\uc73c\ub85c \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc744 \uc804\uac1c\ud558\uc5ec \uc55e\uc120 \uae30\uc220\ub85c \uc138\uacc4\ud2c8\uc0c8\uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc774\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub97c \uc704\ud574 \uae30\uc220\uc81c\uc77c\uc8fc\uc704\ub77c\ub294 \ub2e8\uc21c \ub8f0(simple rules)\ub85c \uc804 \uc9c1\uc6d0\ub4e4\uc744 \ubb34\uc7a5\uc2dc\ud0a4\uace0 \uc801\uadf9\uc801\uc778 \ucc38\uc5ec\uc640 \uc790\uc728\ub85c \uc790\uae30\uc870\uc9c1\ud654(self-organization)\uc744 \ud1b5\ud574 \ucc3d\uc758\uc131\uacfc \ud601\uc2e0\uc744 \ubc1c\ud718\ud1a0\ub85d \ud558\ub294 \uacbd\uc601\ud1a0\uc591\uacfc \ub9ac\ub354\uc2ed\uc774 \ucd94\uad6c\ub418\uace0 \uc788\ub2e4\ub294 \uc810\uc774\ub2e4.<\/p>\n

\uadf8\ub7ec\uba74 \uc5b4\ud544\uc18d\uc131(ANA)\uc758 \ucc28\uc774\uc5d0 \ub35c \ubbfc\uac10\ud558\uac8c \ubc18\uc751\ud558\ub294 \uace0\uac1d\ub2c8\uc988\uc758 \uacbd\uc6b0\uc5d0\ub294 \uc5b4\ub5a4 \uc804\ub7b5\uc801 \uc811\uadfc\uc774 \ubc14\ub78c\uc9c1\ud560\uae4c? \uc774 \uacbd\uc6b0\uc5d4 \uae30\ubcf8\uc18d\uc131\uc774 \ub35c \ucda9\uc871\ub428\uc73c\ub85c\uc368 \uc544\uc608 \uad00\uc2ec\uc870\ucc28 \uac16\uc9c8 \uc54a\ub294 \uace0\uac1d\uc774 \uc5bc\ub9c8\ub098 \ub418\ub294\uc9c0\ub97c \ud30c\uc545\ud558\uc5ec \uc774\ub4e4\ub85c \ud558\uc5ec\uae08 \uc9c0\ubd88\uc758\ud5a5\uc744 \uac16\ub3c4\ub85d \ubbf8\ucda9\uc871(unmet) \uae30\ubcf8\uc18d\uc131\uc744 \ucda9\uc871\uc2dc\ud0a4\uae30 \uc704\ud55c \uc810\uc9c4\ud601\uc2e0(incremental innovation)\uc774 \ucd94\uad6c\ub418\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n

\ud55c\ud3b8 \uad6c\ub9e4\ub825\uc740 \uc788\uc73c\ub098 \uc544\uc9c1 \uae30\uc220\ub825\uc774 \ubd80\uc871\ud558\uc5ec \ucda9\uc871\ub418\uc9c0 \uc54a\uace0 \uc788\ub294 \ub300\uae30\ub2c8\uc988(waiting needs)\ub97c \uc704\ud574\uc11c\ub294 \uae09\uc9c4\ud601\uc2e0(radical innovation)\uc774\ub098 \ube45\ubc45\ud601\uc2e0(big bang innovation)\uc774 \ucd94\uad6c\ub418\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n

\uc774\uc640 \uac19\uc774 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc740 \uc5b4\ud544\uc18d\uc131\uc758 \ucc28\uc774\uc5d0 \uc9c0\ubd88\uc758\ud5a5\uc218\uc900\uc774 \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c\uc11c \ub2ec\ub9ac \uc811\uadfc\ub418\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n

\uadf8 \ub9ac\uace0 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc740 \ub610\ud55c \ub2c8\uc988\uc9c4\ud654\uc758 \ud615\ud0dc \uc989, \uc18c\ud3ed\uc9c4\ud654(minor evolution), \ub300\ud3ed\uc9c4\ud654(major evolution), \ub300\ub3c4\uc57d\uc9c4\ud654(quantum evolution), \ubb34\uc9c4\ud654(no evolution), \uaca9\ubcc0\uc9c4\ud654(panic evolution)\ub4f1\uc5d0 \ub530\ub77c\uc11c \ub2ec\ub9ac \uc811\uadfc\ub418\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n

\uc694\ucee8\ub300 Seek Norm & Get-to-Norm\uc758 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\ub17c\ub9ac\uc5d0 \ub530\ub77c \uc18c\ud3ed\uc9c4\ud654\uc758 \uacbd\uc6b0\uc5d0\ub294 \uc810\uc9c4\ud601\uc2e0\uc744, \ub300\ud3ed\uc9c4\ud654\uc5d0\ub294 \uae09\uc9c4\ud601\uc2e0\uc744 \ub300\ub3c4\uc57d\uc9c4\ud654\uc5d0\ub294 \ube45\ubc45\ud601\uc2e0\uc744 \ucd94\uad6c\ud574\uc57c \ud55c\ub2e4.<\/p>\n

\uc774 \uc81c \uc2dc\uac01\uc744 \uc880 \ub2ec\ub9ac\ud558\uc5ec \uc790\uc6d0\ube48\uad6d, \uc81c\uc870\uc5c5\uac15\uad6d, \uae30\uc220\uc778\ub825 \ubcf4\uc720\uad6d\uc778 \uc6b0\ub9ac\uac00 \uc774\ud6c4 \ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\uc744 \ucd94\uad6c\ud558\ub294\ub370 \uc788\uc5b4\uc11c \uc5b4\ub5a4 \uc815\ucc45\uc801 \uc811\uadfc\uc774 \uc18c\ub9dd\uc2a4\ub7ec\uc6b8\uae4c\ub97c \uc0dd\uac01\ud574 \ubcf4\uba74, \uc774\uc81c\uae4c\uc9c0 \uc6b0\ub9ac \uacbd\uc81c\ub97c \uacac\uc778\ud574 \uc628 \ub300\uae30\uc5c5 \ud601\uc2e0\ubc29\uc2dd\uacfc \uac15\uc18c\uff65\uc911\uacac\uae30\uc5c5\uc744 \ud0a4\uc6b0\ub294 \uc870\ud654\ub41c \uc815\ucc45\uc774 \ubc14\ub78c\uc9c1\ud558\ub9ac\ub780 \uc2dc\uc0ac\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc744 \uac83\uc774\ub2e4.<\/p>\n

\uc774\ub7f0 \uc758\ubbf8\uc5d0\uc11c \ub3c5\uc77c\uc758 \ud788\ub4e0 \ucc54\ud53c\uc5b8\uc740 \uc6b0\ub9ac\uac00 \uacc4\uc18d \uc8fc\ubaa9\ud560 \ub300\uc0c1\uc784\uc5d0 \ud2c0\ub9bc\uc5c6\ub2e4.<\/p>\n

 <\/p>\n

\uae00 \/ \uae40\uc778\ud638 \ud55c\uc591\ub300 \uba85\uc608\uad50\uc218. \ub2e4\uc774\ub098\ubbf9 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8 \ud559\ud68c\uc7a5<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\ub2c8\uc988\ub9de\ucda4\ud601\uc2e0\ub17c\ub9ac : Seek Norm & Get-to-Norm 2013.09.11 \ud601\uc2e0\uc5d0 \ub300\ud55c \uc131\uacf5\ub960\uc740 \uc544\uc774\ub514\uc5b4 \ubc1c\uc0c1\uc5d0\uc11c\ubd80\ud130 \uc5f0\uad6c\uac1c\ubc1c(R&D)\uacfc \uc2e4\uc6a9\ud654(implementation)\ub2e8\uacc4\ub97c \uac70\uccd0 \uc0c1\uc6a9\ud654(commercialization)\ub41c \ud6c4 \uc131\uacf5\ud558\ub294 \uacbd\uc6b0\ub294 \uaca8\uc6b0 4%\uc120\uc774\ub77c\uace0 Booz Allen & Hamilton\uc740 \uc804\ud55c\ub2e4. \uadf8\ub9ac\uace0 \uc0c1\uc6a9\ud654\ub41c \ud601\uc2e0\uc758 \ud3c9\uade0\uc131\uacf5\ub960\uc740 17%\ub77c\ub294 \ud601\uc2e0\uc131\uacf5 \uc870\uc0ac\ubcf4\uace0\uc11c\ub3c4 \uc788\ub2e4. \uadf8\ub9ac\uace0 \uacbd\uc601\ucee8\uc124\ud305\uc5c5\uacc4\uc5d0\ub294 \ud601\uc2e0\uacfc \uad00\ub828\ud558\uc5ec \ubcbc\ub77c \ubcc4 \ub2e4\uc591\ud55c \uc8fc\uc758\uc8fc\uc7a5\ub4e4\uc774 \ub09c\ubb34\ud558\uace0 \uc788\ub294 \uac8c \ud604\uc2e4\uc778\ub370 \uc774\ub294 \uc544\uc9c1 \ud601\uc2e0\uc5d0 \uad00\ud55c \uc774\ub860\ub2e4\uc6b4 \uc774\ub860\uc774 \uc5c6\ub2e4\ub294 \ubc18\uc99d\uc774\uae30\ub3c4 \ud558\ub2e4. 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